This is what Adiacent does for your business | Experience by Var Group

We build experiences to boost your business growth. This is the perfect way to describe what we can do to solve your needs and to help your business.

Strategy, content and the box below them are inseparable. These three elements create a new and constantly evolving market, where brands and people look for each other, talk together and get in touch.

We make your business a main character of this new market. Everything starts from a proper interpretation of the insights. We mix your skills with ours, into a same vision, with passion and courage. Every goal always needs a great ambition.

ANALYTICS

Data come first. Performance insights is the key: we can’t think of another concrete starting point to build effective strategies, consistent schemes and measurable experiences.

Machine & deep learning
In store customer journey
Social & web analytics
IOT & predictive
Budget & forecasting
Enterprise datawarehouse

CHINA

Partire dallo status quo per arrivare a nuove performance: costruiamo un percorso condiviso che, attraverso la pianificazione strategica, la gestione del cambiamento e il training organizzativo, apre orizzonti e opportunità di crescita per il tuo business.

CRM
Marketing strategy & automation
Digital advertising & media plan
Social & community management
O2O campaign
Loyalty & gamification

COMMERCE

Rilevanza. È il concetto chiave che ci ispira quando disegniamo (e produciamo) esperienze e contenuti che raccontano l’identità del tuo business. Un flusso creativo che connette online e offline, bisogni e risposte, brand e persone.

Omnichannel commerce
B2B & B2C
Livestreaming commerce
Marketplace
Store management
Customer segmentation & CRO
PIM & DAM

ENGAGE

Soluzione 100% custom o piattaforma personalizzata? La risposta migliore per le tue esigenze di business passa dal nostro laboratorio di sviluppo: specializzato, certificato e focalizzato sullo sviluppo dei tuoi strumenti digitali.

CRM
Marketing strategy & automation
Digital advertising & media plan
Social & community management
O2O campaign
Loyalty & gamification

CONTENT

Soluzione 100% custom o piattaforma personalizzata? La risposta migliore per le tue esigenze di business passa dal nostro laboratorio di sviluppo: specializzato, certificato e focalizzato sullo sviluppo dei tuoi strumenti digitali.

CUX/UI design
Branding
Content marketing
SEO
Photo & video production
Virtual & augmented reality

Technology

Soluzione 100% custom o piattaforma personalizzata? La risposta migliore per le tue esigenze di business passa dal nostro laboratorio di sviluppo: specializzato, certificato e focalizzato sullo sviluppo dei tuoi strumenti digitali.

CMS & digital experience platform
Mobile app
System integration
Digital learning
Digital tranformation advisory
Vertical solutions

global market

Internationalization. This is a complex but essential concept for Italian companies.

Many companies think that entering their products on all the marketplaces or opening a new e-commerce is enough to see visitors coming and buying. Our approach is exactly the opposite.

Before talking about tools and solutions, we analyse your business, and we define together dynamics and prospective that can guide you abroad.

Thanks to the partnership with Alibaba.com, we brought more than 400 Italian companies on the most important b2b marketplace in the world. Thanks to this platform, companies can start negotiations in 190 countries all over the world. In occasion of the “Alibaba.com Global Partner Summit” we have been named “Outstanding Channel Partner of the Year 2019”, a prestigious award we would like to share with all the companies that chose us to go abroad.

Discover the opportunities on Alibaba.com

unified commerce

We discover everyday new and exciting online buying experiences. Today we need just a few seconds to find/buy/receive the goods we are looking for. Beyond this simplicity, there are many and many skills, not just technology related.

For this reason, we chose to follow an consulting approach. We study your business and only then we provide to you answers and tools.

We always work following an ominchannel strategy and we aim to satisfy your clients everywhere, at any time and on every device.

virtual reality

Reality is a lot more fascinating if you design it with Superresolution.

You can free your creativity.
You can touch your project by hand.
You can explore new environments diving into them.
You can involve your customers, make them dream, you can stimulate their imagination.
You can organise emotional and innovative events, thanks to VR tools, virtual showrooms and pop up stores.

Shape the reality with Superresolution.

wine

Negli ultimi 20 anni abbiamo toccato con mano i processi, le prospettive e le ambizioni del settore vitivinicolo, mondo affascinante, ricco di stimoli, sempre in fermento. Tutta questa conoscenza, oggi, la mettiamo a frutto per accelerare la crescita del tuo business attraverso la Customer Experience. Ogni giorno lavoriamo per intrecciare tradizioni secolari con i nuovi trend del mercato: ecommerce, marketplace, app, blockchain, storytelling e social media.

Il mondo ha sete delle storie, dei territori e dei segreti millenari racchiusi nella tue bottiglie. In ogni angolo del pianeta ci sono persone e culture da incontrare. Nuovi mercati, nuovi orizzonti: siamo pronti a tracciare l’internazionalizzazione del tuo business, allaccia le cinture!

Scopri le opportunità per il settore Wine

life sciences

Il mondo delle life sciences richiede competenze, linguaggi e tecnologie avanzate. E noi lo sappiamo bene. Dalla consulenza strategica alla campagna marketing fino ai sistemi cloud: supportiamo i bisogni delle aziende dell’industria farmaceutica e dell’healthcare aiutandole a costruire un ecosistema integrato e coerente.

Scopri i nostri servizi

hcl software

Dalla tecnologia più innovativa nascono le soluzioni più efficienti!
HCL mette in campo affidabilità e agilità, che si traducono in prodotti altamente personalizzabili in grado di orchestrate l’intero customer journey aziendale.

Il tutto in maniera platform agnostic e con l’esperienza unica del team Adiacent specializzato.

Scopri le soluzioni HCL

adobe gold & specialized partner

40 persone, più di 30 certificazioni e un solo obiettivo: fare del business dei nostri clienti la sinfonia perfetta per vincere le sfide del mercato.

Adiacent è Adobe Gold & Specialized Partner e con competenze trasversali al mondo Adobe e un team specializzato sulla piattaforma Adobe Commerce (Magento).

Scopri le nostre competenze al tuo servizio

zendesk

Zendesk è la soluzione di assistenza clienti che vorrai avere! Un ampio pacchetto di applicazioni integrabili con i tuoi sistemi aziendali, dalla messaggistica istantanea alle soluzioni di ticketing al CRM.

Con Zendesk e Adiacent puoi costruire la tua piattaforma personalizzata di assistenza clienti, di help desk interni e anche di formazione del personale.

Scopri le soluzioni Zendesk

salesforce

Con Salesforce, CRM numero 1 al mondo per il 14° anno consecutivo secondo il Gartner Magic Quadrant, puoi ottenere una visione completa della tua azienda.
Dalle vendite al customer care: un unico strumento che gestisce per te tutti i processi e migliora le performance dei diversi reparti. Adiacent è l’azienda partner Salesforce che può supportarti nella scelta e nell’implementazione della soluzione più adatta al tuo business.

Scopri le soluzioni Salesforce

bigcommerce

Potente, scalabile e, soprattutto, efficiente in termini di tempo e costi: BigCommerce è progettata per la crescita. Adiacent è Certified e Preferred Partner BigCommerce e può aiutarti realizzare gli obiettivi più sfidanti per l’evoluzione del tuo business.

BigCommerce è la soluzione versatile e innovativa, costruita per vendere su scala locale e globale. Adiacent è in grado di accompagnare la tua azienda in un progetto digital “from strategy to execution” a 360 gradi.

Scopri le soluzioni BigCommerce

shopware

Combinando le competenze trasversali di Adiacent con la potente piattaforma di Shopware, potrai creare il tuo shop online esattamente come te lo sei immaginato.
Scopri di più sull’approccio Open & Headless di Shopware, sulle funzionalità della suite B2B e sulla potente integrazione Content + Commerce.

Costruisci esperienze memorabili: scegli Shopware 6 e Adiacent per creare la perfetta Commerce Experience – ovunque, in ogni momento e con qualsiasi dispositivo.

Scopri le soluzioni Shopware

go china

We opened a new office in Shanghai. The internationalization of Italian companies is very important to us. We put in place our consulting and technological skills and we guide companies both through business and consumer markets.

Alisei, our Chinese market dedicated company, is the result of more than 10 years of passionate work close to Italian and international brands. We know the entire Chinese digital ecosystem: e-commerce, marketplace, social network and logistic services.

Not only fashion and food but also beauty, personal care and health supplement: these are the most interesting Italian industries for Chinese people.
Are you ready for the Silk Route?

small business

SMEs are the heart of Made in Italy. We can describe our SMEs as a constellation of bright excellences. During these last years, our small and medium enterprises are generating a relevant flow of potential clients, both within national borders and abroad.

We created a technological ready to use suite to help digital innovation of SMEs, without changing their nature.

omnichannel

Customers can now buy goods anytime and anywhere. This is why we cannot just develop an e-commerce.

User Experience, Content & Engagement, Data Analytics, Automation are the new keys. Our team is made of digital transformation specialist that work on creativity, design and technology to bring concrete value to your business.

What’s the aim? We want to go beyond the boundaries of conventional online and offline distinction, promoting an omnichannel approach.

gamification

“You can discover more about a person in an hour of play than in a year of conversation”. We decided to begin from this popular passage by Platone to describe our gaming and online contest solution.

Would you like to know more about your target? Would you like to anticipate their wishes? Would you like to build a strong customer loyalty? Invite your clients to play: this is the first step to create deep relationships.

e-learning

It is a short step from Customer Experience to Human Experience. This is an essential combo for companies, which see into the information sharing an opportunity to make people grow.

Training and education are essential for a company: sharing knowledge constantly and properly is the key factor to boost personal and professional growth within an organization.

whistleblowing

Public Administration and many companies have now the duty of implementing a whistleblowing platform. Regulations introduced this tool to fight illicit behaviours and protect people who decide to report irregularities.

Our solution is flexible and customizable, it offers many different reporting methods, it is complete and you can go deep into data to make reports. Users can easily manage everything with it.

This is an indispensable tool to prevent sanctions and to ensure transparency and correctness: essential points for a strong corporate reputation.

Would you like to learn more about our company?
Feel free to contact us!

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