Adiacent is the strategic partner supporting the entry of the Marche-based company on Miravia.
Innoliving offers electronic devices for daily use to monitor health and fitness, innovative tools to enhance beauty, personal and baby care products, as well as small household appliances, mosquito repellents, and an innovative line of products for air care at home and professional environments.
Innoliving products are available at the store of leading electronics chains and in major retail outlets. Since 2022, the Private Label division has been operational, allowing Innoliving to support retailers in building their own brands with the goal of creating value. The company, headquartered in Ancona, is ranked among the 100 Small Giants of Italian entrepreneurship by the prestigious FORBES magazine.
Solution and Strategies
· Content & Digital Strategy
· E-commerce & Global Marketplace
· Performance, Engagement & Advertising
· Supply Chain, Operations & Finance
· Store & Content Management
Expansion and digital strategy: Innoliving on Miravia
The collaboration between Adiacent and Innoliving was born from the Marche-based company’s need to overcome the national limits of the e-commerce with the entry into the Spanish market.
Adiacent supported the entry of Innoliving on Miravia, a new marketplace from the Alibaba group, characterized by social commerce, aimed at creating an engaging purchase experience for users. The collaboration provided a turnkey solution that covered all phases of the process.
Adiacent as Merchant of Record for Innoliving
Choosing a Merchant of Record allows a company to expand into a foreign marketplace like Miravia while reducing the costs and the complexities associated with entering a new market.
As Merchant of Record, Adiacent has managed Innoliving’s entry into Miravia from multiple angles, going beyond simple online store management. From tax registration to supply chain management, logistics, and all financial activities, Adiacent handled the store setup, updating the product catalogue and content to meet the needs and preferences of the Spanish audience, while maintaining consistency with the brand’s communication style.
In order to increase visibility and traffic on the e-commerce platform, targeted advertising campaigns were launched within the platform, improving the brand’s performance and boosted sales. The Adiacent team also manages customer service, providing prompt responses to customer inquiries to ensure a smooth purchase experience and effective communication with the marketplace.
“The turnkey service by Adiacent maximizes the chances of success while minimizing risks for companies looking to enter the Miravia marketplace. Our experience, though still brief, has been absolutely positive”, states Danilo Falappa, Founder and General Manager of Innoliving.
