The in-store experience becomes engaging thanks to technology

From the Magic Mirror to the Style Office App, digital innovation at the service of the historic children's fashion brand

Monnalisa, founded in Arezzo in 1968, is a historic Italian brand for children and teenagers that made quality and creativity their trademark. The company produces, designs, and distributes high-end childrenswear for ages 0-16 under its own brand through various distribution channels (mono-brand, wholesale, e-commerce). Today, Monnalisa distributes its own brand lines in over 60 countries.

Solution and Strategies

· Magic Mirror
· Motion – Tracking Technology
· Sales Assistant Support
· App Ufficio Stile
· App Collection
· Gamification

The focus of the project was the creation of a tailor-made journey that best expressed the essence of Monnalisa by building engaging experiences. Starting with the Magic Mirror installed in the boutique on Via della Spiga in Milan, featuring a touch-sensitive screen and motion-tracking technology, allowing store customers to interact in an engaging way with augmented reality effects. An innovative tool that also facilitates the work of Sales Assistants in the store through the interactive lookbook navigation function.

For the Office Style of Monnalisa, we developed an Enterprise App that supports and makes more efficient the activities in the office through the precise centralization of information and increased control over business processes. Look-App, created in synergy with the creative team of Monnalisa, is instead the App designed for end customers. They can explore collections, discover all the brand news, and, thanks to a gamification process, have fun with the Photobooth that makes the shopping experience even more magical.