From the retail world to the flagship store, and up to the user experience of the innovative Giunti Odeon
Adiacent writes a new chapter in the collaboration between Giunti and Var Group at a digital level this time. Giunti Editore, a long-standing publishing house from Florence, has rethought its online offering and has chosen our support for the replatforming of its digital properties with the aim of evolving toward an integrated cross-channel experience.
At the root of the project there is the choice of a single application for managing giuntialpunto.it, the bookstore site that sells gift cards and adopts a go-to-store commercial formula, giuntiedu.it, dedicated to the world of school and education, and the new giunti.it, which serves as the true e-commerce platform for the publishing house.
Solution and Strategies
· Replatforming
· Shopify Plus
· System Integration
· Design UX/UI
The Solution
In addition to this reengineering of the properties implemented on Shopify Plus, an intense system integration effort has been carried out, developing a middleware which functions as an integration layer between the Group’s ERP, the catalogue, the order management processes and the Moodle platform for accessing training courses via Single Sign-On. The UX/UI, also designed by Adiacent, supports the digital experience into a fluid and engaging journey, which makes the choice of the product or service and the purchase as simple as possible, whether through the model known as from-website-to-store or full e-commerce.
The collaboration with Giunti has also involved Adiacent in designing the user experience and the UX/UI of Giunti Odeon website for the innovative and newly opened venue in Florence.
A broad project that encompasses many business functions and workflows, creating a true extension of the online business. No longer just an e-commerce site, but an integrated and cross-channel platform that exploits all the possibilities of the digital.
At the very heart of the project there is the desire to offer customers both a unified and an engaging experience across all the physical and digital touchpoints, creating an effective ecosystem and bringing the same customer-oriented approach, which is adopted in more than 260 bookstores of the group, to the websites and apps.
Solution and Strategies
· Replatforming
· Shopify Plus
· System Integration
· Design UX/UI
