From Technology to Results
Elettromedia, founded in 1987 in Italy, is one of the leading companies in the high-resolution audio sector, known for its continuous effort to innovate its products. Initially specializing in car audio systems, the company has expanded its expertise to include marine and professional audio devices, maintaining its primary goal of offering advanced and high-quality products. With its headquarters in Italy, a manufacturing facility in China, and a logistics center in the United States, the company has developed a global distribution network.
Recently, the company has taken a significant step toward e-commerce by opening three online stores in Italy, Germany, and France to strengthen its presence in the international market. To support this business strategy, Elettromedia chose Adiacent as a strategic partner and BigCommerce as its digital commerce platform after thorough evaluations.
Solution and Strategies
• BigCommerce Platform
• Omnichannel Development & Integration
• System Integration
• Akeneo PIM
• Maintenance & Continuos Improvements
In addition to its ease of use, BigCommerce’s ability to integrate with software like Akeneo, used for centralized product information management (PIM), has significantly impacted Elettromedia’s operational efficiency. Before integrating Akeneo, managing product information across different channels was a complex and time-consuming task, with the risk of errors and inconsistencies between B2B and B2C catalogs. Thanks to the native integration between BigCommerce and Akeneo, Elettromedia centralized all product information in a single system, ensuring that every detail, from descriptions to technical specifications, remained updated and consistent across all sales channels. This improvement drastically reduced the time required to update the websites and minimized the possibility of errors.
Furthermore, the flexibility and modularity of the platform enable Elettromedia to quickly respond to the ever-changing market needs without requiring complex technical customizations. BigCommerce, in fact, offers a wide range of pre-configured tools and integrations that allow for easy business adaptation and scalability. This ability to add new features and expand the e-commerce website without interrupting daily operations represents a great competitive advantage, ensuring that Elettromedia remains agile in the increasingly dynamic market context.
“We have seen a significant increase in conversions, along with improved efficiency in managing sales and logistics. Moreover, the new B2B website has enhanced our interactions with business partners, making it easier for them to purchase products and access important information.
One of the most useful features of BigCommerce is its ease of integration with our ERP and its native integration with our CRM, as well as its compatibility with a wide range of payment service providers. These features allowed us to fully integrate our IT infrastructure without any obstacles.
We collaborated with Adiacent, which supported us during the implementation and customization of our website, ensuring that all our specific needs were met during the launch.
Thanks to this partnership, we have optimally integrated every component of our tech stack, accelerating the launch process and improving the overall efficiency of our e-commerce website.”
