Computer Gross, the leading ICT supplier in Italy, has been experiencing a surge in demand for digital products and aimed to enhance its online services further. With an annual turnover exceeding two billion euros, including 200 million from e-commerce, and a logistics system capable of handling over 7,000 daily purchases, the company required a comprehensive overhaul of its digital platforms. The primary objectives were to improve user experience, strengthen partner relationships, and boost operational efficiency.
Solution and Strategies
· Design UX/UI
· Omnichannel Development & Integration
· E-commerce Development
· Data Analysis
· Algolia
Development of a New Corporate Website: Focus on User Experience
The project for Computer Gross’s new corporate website centered on optimizing structure and user experience to ensure smooth, intuitive, and efficient navigation. The redesigned homepage serves as a showcase for the company’s strengths: its modular layout emphasizes key elements such as high-level customer care services and its extensive network of 15 B2B stores across the country. This optimization reinforces the company’s position as a leader in Italy’s ICT sector. Additionally, the management of reserved areas, including a dedicated section for business partners, has been enhanced with personalized content and advanced tools. These improvements elevate customer satisfaction by providing easy access to resources, updates, and communication channels.
AI and Omnichannel Presence: The Benefits of the New B2B E-Commerce Website
Adiacent developed an e-commerce platform equipped with advanced tools for purchase management, a tailored browsing experience, and exceptional omnichannel support. The website leverages artificial intelligence to analyze customer behavior and browsing history, offering personalized recommendations. A customizable dashboard allows users to view invoice data, purchase history, and shared wishlists. The platform seamlessly integrates the 15 physical stores with online resellers, creating a unified experience for over 15,000 business partners.
A Multi-Award-Winning Project
The new B2B e-commerce platform was honored as “Vincitore Assoluto” at the Netcomm Awards 2024 and secured first place in the B2B category for its innovative integration of online and offline experiences. It also achieved second place in the “Logistics and Packaging” category and third in “Omnichannel” at the same event. Through its revamped corporate website and B2B e-commerce platform, Computer Gross delivers a personalized omnichannel experience that meets the demands of the ever-evolving ICT market.
Solution and Strategies
· Design UX/UI
· Omnichannel Development & Integration
· E-commerce Development
· Data Analysis
· Algolia
