Even more space and value for the circular economy model of Caviro Group from Faenza
Something fun, but above all satisfying, that we have done again: the corporate website for Caviro Group. Many thanks to Foster Wallace for the partial quote, borrowed for this introduction.
Four years later (back in 2020) and after facing other challenges together for the Group’s brands (Enomondo, Caviro Extra, Leonardo Da Vinci in the first place), Caviro has reconfirmed the partnership with Adiacent for the development of the new corporate website. The project has been developed following the previous website with the aim of giving even more space and value to the concept “This is the circle of the vine. Here where everything returns”. The undisputed stars are the two distinctive souls of Caviro’s world: wine and the waste recovery within a European circular economy model, unique for the excellence of its objectives and the results achieved.
Solution and Strategies
· Creative Concept
· Storytelling
· UX & UI Design
· CMS Dev
· SEO
Within an omni-channel communication system, the website serves as the cornerstone, exerting its influence over all other touchpoints and receiving input from them in a continuous daily exchange. For this reason, the preliminary stage of analysis and research becomes increasingly crucial, essential for reaching a creative and technological solution that supports the natural growth of both brand and business.
To achieve this goal, we worked on two fronts. On the first one, focused on brand positioning and its exclusive values, we established a more determined and assertive tone of voice to clearly convey Caviro’s vision and achievements over the years. On the second one, dedicated to UX and UI, we designed an immersive experience that serves the brand narrative, which is able to captivate users while guiding them coherently through the contents.
Nature and technology, agriculture and industry, ecology and energy coexist in a balance of texts, images, data, and animations which make the navigation memorable and engaging. Always reflecting the positive impact that Caviro brings to the territory through ambitious choices and decisions, focused on the good of people and the surrounding environment. For a concrete commitment that renews itself every day.
The design of the new website has followed the evolution of the brand – she underlines – The new graphic design and the structure of the several sections aim at communicating in an intuitive, contemporary and engaging way the essence of a company that is constantly growing and has built its competitiveness on research, innovation, and sustainability. A Group that represents Italian wine in the world, exported to over 80 countries today, but also a reality that strongly believes in the sustainable impact of its actions.
Watch the video of the project!
