Founded in 1945 in Rome, Brioni is today one of the leading players in the men’s high fashion sector, thanks to the superior quality of its tailor-made garments and innovation in design. Today, Brioni is distributed in over 60 countries, staying true to its status as a luxury icon in the global fashion landscape.
Brioni aimed to find a partner capable of effectively managing various levels of OMS, CMS, design, and data management from the European Union to China. The challenge for the Chinese market was to replicate the headless architecture used globally, developing an efficient cross-border integration between legacy software and creating an optimal user experience through modern use of the CMS, caching systems, and other tools employed.
Solution and Strategies
· OMS & CMS
· Design UX/UI
· Omnichannel Development & Integration
· E-commerce
· System Integration
Development of Brioni's Digital Infrastructure
Key initiatives include the Brioni.cn website, tailored to the needs of the Chinese consumer, a WeChat Mini Program for e-commerce and CRM, and an omni-channel inventory management system that connects physical stores with digital systems.
The Solution
Brioni implemented a robust system integration through Sparkle, our proprietary middleware. This enabled synergy between operations in China and globally, turning challenges into opportunities for a seamless customer experience.
In short, Brioni’s e-commerce implementations in China have strengthened the brand’s presence in the Asian market, ensuring agility and compliance, which are crucial for future success.
