The collaboration with Adiacent for the entry into the Spanish marketplace and the international strengthening.
U.G.A. Nutraceuticals is a company specialized in the production of dietary supplements. It offers a complete range of products based on high-quality fish oil, designed to meet the different needs at various stages of life, from pregnancy to cardiovascular health.
From the iron supplement Ferrolip® to the omega-3 concentrate OMEGOR®, all U.G.A. Nutraceuticals products provide innovative solutions for human well-being, while also caring for pets with the specific supplement OMEGOR® Pet, dedicated to dogs and cats.
Solution and Strategies
• Content & Digital Strategy
• E-commerce & Global Marketplace
• Performance, Engagement & Advertising
• Setup Store
International Expansion: U.G.A. Nutraceuticals' Store on Miravia
U.G.A. Nutraceuticals’ products reach the world through an extensive distribution network that covers 16 countries across 4 continents. In order to further strengthen its international presence, the company has recently entered Miravia, the Spanish marketplace owned by the Alibaba Group, known for its social commerce approach, which combines traditional e-commerce with strong social media interaction between brands and consumers.
U.G.A. Nutraceuticals on Miravia: the collaboration with Adiacent
Adiacent supported U.G.A. Nutraceuticals during the setup phase of the store, handling the creation of product pages, uploading the catalogue, and adapting content for the Spanish market. The store’s design was conceived to optimize the customer purchase experience, ensuring a simple and intuitive navigation.
The collaboration between Adiacent and U.G.A. Nutraceuticals now goes on with a focus on the managing advertising campaigns. Adiacent is responsible for optimizing marketing campaigns within the Miravia marketplace, with the aim of increasing the product visibility and improving sales performance.
