The collaboration between Pink Memories and Adiacent continues to grow. The go-live of the new e-commerce launched in May 2024 is just one of the active projects showcasing the synergy between Pink Memories marketing team and Adiacent team.
Pink Memories was founded about 15 years ago from the professional bond between Claudia and Paolo Anderi, who have transformed their passion for fashion into an internationally renowned brand. The arrival of their son and daughter, Leonardo and Sofia Maria, brought new energy to the brand, with a renewed focus on communication and fashion, enriched by their experiences in London and Milan. The philosophy of Pink Memories is based on the use of high-quality raw materials and a meticulous attention to detail, which have made it a benchmark in contemporary fashion. The standout piece in Pink Memories’ collections is the slip dress, a versatile garment that is a must-have in any wardrobe and that the brand continues to reinvent.
Solution and Strategies
· Shopify commerce
· Social media adv
· E-mail marketing
· Marketing automation
Digitalization and marketing have played a crucial role in the growth journey of Pink Memories. The company embraced the digital innovation from the early stages, investing both in online strategies, through social media and its e-commerce, and offline, with the opening of its owned mono-brand stores. Now, with the support of Adiacent, Pink Memories is consolidating its digital presence, increasingly aiming for an international perspective.
The heart of this digital transformation is represented by the new e-commerce site, developed in collaboration with Adiacent. The Adiacent team took care of every aspect of the project, starting from the analysis of the information architecture to the developing on Shopify and the creation of a UX/UI that aligns with the brand’s image. The result is an e-commerce which not only reflects the brand’s aesthetic, but also provides a fluid and intuitive navigation for the users.
To maximize the success of the new e-commerce, the Adiacent team has implemented an omni-channel digital marketing strategy that ranges from social media to email marketing (DEM). Social media advertising campaigns are designed to promote the products of the new site and drive sales, while the introduction of tools like ActiveCampaign has enabled Pink Memories to launch effective email marketing campaigns and create highly personalized automation flows.
Thanks to this synergetic integration between Pink Memories and Adiacent, the brand has gained a 360-degree vision of its customers, allowing a personalised and engaging experience at every stage of the purchasing journey.
