The project with MEF is characterized, as mentioned earlier, by its substantiality. In fact, we started with the company’s need to organize and manage approximately 30,000 products to integrate them into the new B2B e-shop. Therefore, there were two requirements:

• Manage the information on all company products.
• Digitize and organize documents from pre and post-sales.

To standardize, track, and organize 30,000 products, bringing out and enhancing the specifics of a predominantly B2B market, there is one tool: our PIM Libra. Developed entirely by our technicians, Libra is the PIM designed and created based on the specific needs of the B2B market. Highly customizable, Libra PIM helps marketing professionals significantly improve the quality, accuracy, and completeness of product data, simplifying and speeding up catalog management.

For document digitization and organization, we chose to develop the solution using HCL technology, specifically through the HCL Connection product (formerly IBM Connections). This approach allowed MEF to bring together all corporate documentation, both institutional and commercial, in a horizontal structure with more than 150 communities, exchanging real-time product information, and sharing best practices for managing specific internal processes. All of this is accessible and workable even through mobile apps, with dedicated wikis for corporate procedures, technical guides, and industry blogs.

With this project, MEF has simplified and made more effective the management of the information flow associated with its offerings and easily organized and enclosed all products and their specifications into the new online e-shop.

The long journey and work done side by side have also been recognized by the Würth Group, which has awarded official certificates of appreciation to two of our colleagues involved in the project, for their valuable work during these years of collaboration.