Strategic consulting and visual identity for the CPHI fair in Barcelona
For Abiogen Pharma, an outstanding pharmaceutical company specializing in numerous therapeutic areas, we created a strategic consulting project to support the company’s communication during the CPHI fair in Barcelona, the largest global exhibition in the chemical and pharmaceutical industry.
Participating to this fair was a crucial element for Abiogen within its international business and marketing strategy, which the company started in 2015 and continues to invest in.
Our analysis of assets and business objectives represented the starting point for designing a communication strategy that led to the creation of all materials supporting Abiogen’s participation in the CPHI fair: from the creative concept to the graphic design of booth panels, roll-up banners, and all communication materials.
Solution and Strategies
· Concept Creativo
· Content Production
· Copywriting
· Leaflet
· Roll Up
· Grafica Stand
· Infografica
The ten panels designed for the Abiogen booth highlight the four integrated areas of the company’s activities through an exhibition path that traces its historical journey and future ambitions: the manned therapeutic areas, the production of their drugs and for other parties, the marketing of their own and licensed drugs, and the internationalization strategy.
The creative concept underlying the panels, developed in continuity with the company’s brand identity, was later adapted to the leaflet and roll-up banner formats. The foldable leaflet, intended for fair visitors, explores and illustrates the company’s strengths, balancing numbers, texts, and graphic solutions. The roll-up banner leverages the potential of infographics to visually and stylistically tell the importance of Vitamin D, one of Abiogen’s flagship products.
Solution and Strategies
· Concept Creativo
· Content Production
· Copywriting
· Leaflet
· Roll Up
· Grafica Stand
· Infografica
