take your company

Why choose Alibaba.com?

The answer is simple: Alibaba.com is the biggest B2B marketplace of the world, where more than 18 million of international buyers meet and do business every day.

There’s no better accelerator for multiplying business opportunities. Adiacent – Experience by Var Group help you get the most of it. We are official Alibaba.com partner in Italy and we have specific certifications on all the skills required.

very thrilling

150 M+

registered members



170 M+




26 M+

active buyers


translated languages
in real time

340 K+

active requests
per day


product categories

from method
to results

We like opportunities, especially when they turn into concrete results. For this reason, we defined a strategic and creative method to enhance the value of your business on Alibaba.com, to meet new clients and to build valuable and long-lasting relationships all over the world.


Strategy is everything. Having a defined path from the beginning is essential to achieve the aim. It’s a delicate process and we are ready to help you face it. Thanks to our consulting team, specialised on Alibaba.com, we will be by your side to manage buyers’ enquiries and we will guide you through the marketplace with customised trainings. The internationalisation of your business will be a real experience.


In the contemporary market, nothing can be left to chance. Today an image is worth more than a thousand words. How many times have you heard this sentence? Attractive design, user friendly interfaces and up to date info about a company and its products make the difference when we talk about digital results. Our team is the perfect interlocutor to project, realise and manage your business mini-site and your catalogue on Alibaba.com.


“You snooze, you lose” we say. The opportunities on Alibaba.com are just around the corner, but if you want to get the most of it, you need to focus on analysis, vision and strategy. We are conscious of it, so we optimise your mini-site performances. We perfect product sheets contents, we set up advertising campaigns and we study the correct keywords: all of these are essential pieces to get concrete results.

Alibaba.com and Adiacent, a certified story.

Adiacent, partner Alibaba

TOP service partner annuale 2020/21

Grazie all’impegno e la dedizione del nostro service team abbiamo ottenuto il riconoscimento di TOP service partner 20/21 e TOP ONE service partner per il primo trimestre del 2021. L’importante riconoscimento, arrivato in un anno complesso e ricco di sfide, testimonia la capacità di Adiacent di supportare le aziende con servizi di consulenza dedicata all’internazionalizzazione.

Global Partner VAS certified

We are certified as VAS Provider by Alibaba.com and we are the only company in the European Community to provide wholesite operation services, which are specifically designed to support customers in the complete set-up and management of their online store and digital space on Alibaba.com. Thanks to VAS Provider Certification we can remotely access to the Gold accounts on behalf of companies and offer high quality services in product and company minisite customization, as well as deep analysis of customer’s account performances.

Outstanding Channel Partner of the Year 2019

On the occasion of the Alibaba.com Global Partner Summit 2019, we received the prize as “Outstanding Channel Partner of the Year”, an exclusive award, reserved for just 5 companies all over the world. Victoria Chen, Head of Operation Alibaba.com, during the award ceremony said: “Var Group, together with UniCredit, contributed great sales results in FY2019, with great dedication of salesforce and constant optimization on client on-boarding.”

Adiacent, partner Alibaba

let’s leave the word to those who chose us

During these years, we worked side by side with more than 400 Italian companies on the biggest marketplace of the world, with a global market of 190 countries. Here our Alibaba stories: listen to the voices of our protagonists.

the team strength

  • Operational professionalism & Service Team.
  • E-commerce, branding e digital marketing.
  • Communication & Digital Strategy.
  • Redesigning multimedia content.
  • Training online and training events.

Multifaceted. Competent. Certified. This is our team of digital communications professionals with vertical and complementary skills to support the internationalisation of your business.

The world is waiting for you

Every second that passes is a second lost for your business growth. Don’t hesitate. The world is here: break the tie.

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