The Digital Transformation of a Spanish Luxury Icon
Founded in 1877, Lottusse has represented excellence in luxury footwear craftsmanship for over a century. With a history deeply rooted in Spanish tradition and a consolidated international presence, the brand entered the Chinese market around twenty years ago, winning over the offline market with exclusive boutiques. However, to stay competitive in an increasingly digital landscape, Lottusse chose Adiacent as its partner to take the necessary leap forward, entrusting it with the integrated management of its digital business in China.
Solution and Strategies
- Market Understanding
- Business Strategy & Brand Positioning
- Content & Digital Strategy
- E-commerce & Global Marketplace
- Omnichannel Development & Integration
- Social media Management
- Performance, Engagement & Advertising
- Supply Chain, Operations & Finance
- Store & Content Management
The Challenge: Translating the Essence of Luxury into a Tailored Digital Strategy
In a hyperconnected market like China, dominated by rapidly evolving social platforms, e-commerce, and increasingly demanding consumers, Lottusse faced a crucial challenge: how to preserve its identity as a luxury brand while adapting to digital dynamics? The answer came through a multichannel strategy that combined sales, branding, and immersive experiences.
Adiacent developed a comprehensive approach, starting with the direct management of the brand’s official stores on Tmall and Xiaohongshu (RED), overseeing every detail—from product page optimization to promotional campaigns—to ensure a premium shopping experience.
But the true core of the strategy was brand storytelling. On platforms such as WeChat, RED, and Douyin, Adiacent created content that tells the story of Lottusse’s craftsmanship, its connection to international fashion, and its timeless elegance, all while adapting the message to Chinese cultural codes. Collaborations with KOLs and celebrities further strengthened this image, turning the products into must-haves for luxury enthusiasts.
A distinctive element was strategic seeding: selected shoes were sent to influencers and public figures, who then wore them at events or in photo shoots, organically generating buzz around the brand. This approach created a ripple effect, as authentic posts boosted Lottusse’s credibility in the Chinese market.
Offline Events That Fuel the Digital: The Complete Experience
The bond between online and offline was further reinforced through exclusive events, such as the recent launch of the new collection at a historic villa in the heart of Shanghai. This occasion brought together influencers, media, and VIP clients, transforming the product into a sensory experience. The event bridged the physical and digital worlds, demonstrating how an integrated strategy can amplify impact.
Looking Ahead: Consolidation and New Opportunities
The initial results confirm the effectiveness of the approach: cross-channel sales growth, increased brand awareness, and a more engaged community. But the journey is just beginning. Adiacent continues to monitor performance, ready to seize emerging market trends—from the rise of new platforms to the evolution of consumer preferences.
For Lottusse, this partnership represents more than just a digital transition: it marks the beginning of a new chapter, where Spanish artisanal heritage meets Chinese innovation, creating an authentic dialogue with today’s and tomorrow’s consumers.