Founded in Milan in 2004, PharmaSuisse has established itself in Italy as a benchmark in the research and production of high-quality food supplements, nutraceuticals, vitamins, minerals, and herbal extracts. Today the brand is present in ten countries, with unique formulations protected by numerous patents and reinforced by ongoing investment in clinical studies.
The collaboration with Adiacent was initiated with the goal of positioning PharmaSuisse in China as a reliable and recognizable brand, strengthening local trust and sustainable growth through an effective integrated strategy in an online market worth 14.4 billion euros.
Solution and Strategies
• Market Understanding
• Business Strategy & Brand Positioning
• Content & Digital Strategy
• E-commerce & Global Marketplace
• Social media Management
• Performance, Engagement & Advertising
• Supply Chain, Operations & Finance
• Store & Content Management
Strategic positioning and the flagship store that speaks Chinese
The project began with the relaunch and operational management of the already active flagship store on Tmall Global, the cross-border marketplace of reference for international brands wanting to enter the Chinese market. A first fundamental step to consolidate brand awareness and build trust among local consumers, supporting PharmaSuisse with Adiacent’s deep experience on the platform and within the Chinese digital context.
From product listing management to the daily scheduling of promotional campaigns, from the design and graphics of the homepage and new product pages to pre- and post-sales customer service, every detail was overseen to guarantee a smooth purchasing experience in line with Chinese audience expectations.
The constant monitoring of the brand’s positioning on other stores and social accounts completed the picture, allowing for integrated management of the digital presence. Detailed monthly reports on sales, performance, and administration provided a clear and updated view, facilitating quick and targeted decisions to optimize results and investments.
A data-driven strategy for growth
The marketing budget was precisely planned, investing in internal Tmall advertising, external campaigns, live streaming, and affiliate programs: essential tools to amplify brand visibility and build authentic engagement with the audience.
The management of cross-border logistics operations guaranteed an efficient supply chain, timely deliveries, and the ability to respond quickly to market dynamics.
This integrated strategy allowed PharmaSuisse to significantly strengthen brand awareness, consolidate its presence in the Chinese e-commerce market, and support lasting growth in a competitive context.