Implementation of an integrated digital strategy for ApportAL®
PharmaNutra, a leading name in nutraceutical innovation in Italy, has been present in the Chinese market for years with the SiderAL® line, highly successful supplements based on Sucrosomial® Iron. Building on this experience, PharmaNutra has chosen Adiacent to introduce ApportAL® to the Chinese market, a supplement line designed to support the immune system and alleviate fatigue and tiredness.
The project aims to strengthen PharmaNutra’s already solid position in China, founded on the success of SiderAL®, by introducing a new line of supplements. The objective is to expand ApportAL®’s presence by positioning its products as innovative and comprehensive, highlighting the uniqueness and proven effectiveness of PharmaNutra’s patented Sucrosomial® Technology.
Solution and Strategies
- Market Understanding
- Business Strategy & Brand Positioning
- Content & Digital Strategy
- E-commerce & Global Marketplace
- Omnichannel Development & Integration
- Social media Management
- Performance, Engagement & Advertising
- Supply Chain, Operations & Finance
- Store & Content Management
Overseeing the market with cross-border e-commerce and social presence
To achieve this, Adiacent has developed an integrated digital strategy to precisely define target audiences and ApportAL®’s differentiating strengths. The opening and management of the store on Tmall Global, the leading cross-border e-commerce platform for the Chinese market, were designed to optimize both the shopping experience and sales performance, ensuring an effective and dynamic presence on the main channel. At the same time, the social strategy focused on RED (Xiaohongshu), one of the most influential platforms for discovery and consumer engagement in China, through the sharing of scientific and educational content for consumers.
The coordinated approach that drives business growth
The ApportAL® project has allowed PharmaNutra to further consolidate its presence and accelerate online growth in China, cementing a positive brand perception through transparent, scientifically grounded communication. This synergistic, flexible, and modular approach aligned product excellence with local dynamics, strengthening premium positioning and penetration in China’s nutraceutical segment, with a significant impact on awareness, engagement, and future sales.