{"id":27903,"date":"2025-03-20T14:15:37","date_gmt":"2025-03-20T13:15:37","guid":{"rendered":"https:\/\/www.adiacent.com\/?post_type=work&#038;p=27903"},"modified":"2025-03-20T14:38:21","modified_gmt":"2025-03-20T13:38:21","slug":"ciao-brandy","status":"publish","type":"work","link":"https:\/\/www.adiacent.com\/es\/work\/ciao-brandy\/","title":{"rendered":"Ciao Brandy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27903\" class=\"elementor elementor-27903 elementor-27862\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7aeca55 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"7aeca55\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b0b0cf e-con-full e-flex e-con e-child\" data-id=\"5b0b0cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1420cce elementor-widget elementor-widget-heading\" data-id=\"1420cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La estrategia digital desarrollada dentro del proyecto cofinanciado por la Uni\u00f3n Europea para valorizar una excelencia europea en un mercado en fuerte crecimiento.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-276c9c0 elementor-widget elementor-widget-text-editor\" data-id=\"276c9c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ciao Brandy es un proyecto cofinanciado por la Uni\u00f3n Europea con el objetivo de aumentar la conciencia y la percepci\u00f3n del brandy europeo en el mercado chino. El proyecto responde a la necesidad de resaltar las excelencias europeas en un mercado en fuerte crecimiento, utilizando herramientas digitales para llegar a un p\u00fablico espec\u00edfico y localizado con el fin de maximizar los resultados de la campa\u00f1a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5da60c4 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"5da60c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-521a645 elementor-widget elementor-widget-text-editor\" data-id=\"521a645\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><small>Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-473bfe9 elementor-widget elementor-widget-text-editor\" data-id=\"473bfe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2022 Web development <br \/>\u2022 Digital strategy<br \/>\u2022 Social media marketing <br \/>\u2022 Digital media buy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d76fa1 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"2d76fa1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76f92a2 elementor-widget elementor-widget-image\" data-id=\"76f92a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"907\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_1.jpg\" class=\"attachment-full size-full wp-image-27884\" alt=\"Schermata del sito ciao brandy desktop e mobile\" srcset=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_1.jpg 1600w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_1-450x255.jpg 450w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_1-1024x580.jpg 1024w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_1-768x435.jpg 768w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_1-1536x871.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0a3cab e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"e0a3cab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-764254d elementor-widget elementor-widget-heading\" data-id=\"764254d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un enfoque integrado y multicanal para crecer en el mercado chino<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d0da5f elementor-widget elementor-widget-text-editor\" data-id=\"6d0da5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Para construir una estrategia eficaz, comenzamos con un an\u00e1lisis profundo del mercado chino. Estudiamos los h\u00e1bitos de consumo y las preferencias del p\u00fablico objetivo para adaptar el mensaje y las actividades promocionales. La creaci\u00f3n de un sitio web completamente localizado en chino, optimizado tanto para los motores de b\u00fasqueda como para la navegaci\u00f3n m\u00f3vil, nos permiti\u00f3 desarrollar una s\u00f3lida presencia digital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f2b9a7 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"0f2b9a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33191bc elementor-widget elementor-widget-image\" data-id=\"33191bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"903\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_2.jpg\" class=\"attachment-full size-full wp-image-27892\" alt=\"Schermata mobile del sito CIAObrandy con testi in cinese\" srcset=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_2.jpg 1600w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_2-450x254.jpg 450w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_2-1024x578.jpg 1024w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_2-768x433.jpg 768w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_2-1536x867.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3996dc e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"d3996dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8125c02 elementor-widget elementor-widget-heading\" data-id=\"8125c02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aumentar la Visibilidad: Marketing en Redes Sociales y Compra de Medios Digitales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-653a606 elementor-widget elementor-widget-text-editor\" data-id=\"653a606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hemos lanzado campa\u00f1as de marketing en redes sociales dirigidas, utilizando plataformas chinas clave como WeChat, Weibo y Xiaohongshu, con el fin de construir una relaci\u00f3n directa con el p\u00fablico y reforzar el posicionamiento de la marca. Para amplificar a\u00fan m\u00e1s la visibilidad, hemos colaborado con key opinion leaders (KOL) e influencers locales, generando contenido aut\u00e9ntico y fortaleciendo el v\u00ednculo emocional con el p\u00fablico objetivo. Finalmente, hemos implementado una estrategia de compra de medios digitales, planificando anuncios publicitarios en las principales plataformas en l\u00ednea para aumentar el tr\u00e1fico y la visibilidad de las actividades promocionales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64e5220 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"64e5220\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68c00ce elementor-widget elementor-widget-image\" data-id=\"68c00ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"903\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_-1-1.jpg\" class=\"attachment-full size-full wp-image-27888\" alt=\"Bicchieri di brandy su tavolo in marmo rosa\" srcset=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_-1-1.jpg 1600w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_-1-1-450x254.jpg 450w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_-1-1-1024x578.jpg 1024w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_-1-1-768x433.jpg 768w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_-1-1-1536x867.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94f38bf e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"94f38bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d32708 elementor-widget elementor-widget-heading\" data-id=\"0d32708\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Las Cifras de una Estrategia Digital Exitosa<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b2c818 elementor-widget elementor-widget-text-editor\" data-id=\"5b2c818\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El proyecto Ciao Brandy ha demostrado la eficacia de una estrategia digital integrada para promocionar productos europeos en mercados internacionales complejos, sentando las bases para una presencia duradera del brandy europeo en China.<\/p><ul><li>M\u00e1s de 130.000 visitas al sitio web ciaobrandy.cn<\/li><li>M\u00e1s de 7,7 millones de visualizaciones totales en plataformas sociales<\/li><li>Aumento significativo del brand awareness del brandy europeo en China<\/li><li>Creaci\u00f3n de una red de influencers y socios locales para futuras actividades promocionales<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40b1022 elementor-hidden-desktop elementor-hidden-laptop e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"40b1022\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ff6787d e-con-full e-flex e-con e-child\" data-id=\"ff6787d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7da73f8 elementor-widget elementor-widget-text-editor\" data-id=\"7da73f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><small>Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba1df67 elementor-widget elementor-widget-text-editor\" data-id=\"ba1df67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2022 Web development <br \/>\u2022 Digital strategy<br \/>\u2022 Social media marketing <br \/>\u2022 Digital media buy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ciao Brandy: La promoci\u00f3n del brandy europeo en China pasa al mundo digital<\/p>\n","protected":false},"featured_media":27866,"template":"","tags":[],"category-work":[],"class_list":["post-27903","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ciao Brandy - Adiacent | digital comes true<\/title>\n<meta name=\"description\" content=\"Ciao Brandy lleva el brandy europeo a China con una estrategia digital innovadora: sitio web localizado, marketing en redes sociales en WeChat y Weibo, colaboraciones con influencers y campa\u00f1as publicitarias dirigidas. \u00a1Descubre m\u00e1s en ciaobrandy.cn!\" \/>\n<meta name=\"robots\" content=\"index, follow, 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