{"id":25542,"date":"2025-01-07T17:10:10","date_gmt":"2025-01-07T16:10:10","guid":{"rendered":"https:\/\/www.adiacent.com\/?post_type=work&#038;p=25542"},"modified":"2025-01-07T17:14:10","modified_gmt":"2025-01-07T16:14:10","slug":"brioni","status":"publish","type":"work","link":"https:\/\/www.adiacent.com\/es\/work\/brioni\/","title":{"rendered":"Brioni"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25542\" class=\"elementor elementor-25542 elementor-24515\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf45f2 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"2bf45f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e2ac974 e-con-full e-flex e-con e-child\" data-id=\"e2ac974\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7372577 elementor-widget elementor-widget-text-editor\" data-id=\"7372577\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Brioni, fundada en 1945 en Roma, es hoy en d\u00eda uno de los principales referentes en el sector de la alta costura masculina, gracias a la calidad superior de sus prendas de sastrer\u00eda y a la innovaci\u00f3n en el dise\u00f1o. Hoy, Brioni distribuye en m\u00e1s de 60 pa\u00edses, fiel a su estatus de \u00edcono del lujo en el panorama global de la moda.<\/p><p class=\"p1\">Brioni ten\u00eda el objetivo de seleccionar un socio capaz de gestionar de manera eficaz los diferentes niveles de OMS, CMS, dise\u00f1o y gesti\u00f3n desde los datos de la Uni\u00f3n Europea hasta China. El desaf\u00edo para el mercado chino era replicar la arquitectura headless utilizada a nivel global, desarrollando una integraci\u00f3n cross-border eficiente entre los software legacy y generando una experiencia optimal para el usuario a trav\u00e9s un utlizo moderno del CMS, de los sistemas de caching y de las herramientas utilizadas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac9fd47 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"ac9fd47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b45c5a elementor-widget elementor-widget-text-editor\" data-id=\"0b45c5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Soluci\u00f3n &amp; Estrategias<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87eec04 elementor-widget elementor-widget-text-editor\" data-id=\"87eec04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00b7 OMS &amp; CMS<br \/>\u00b7 Dise\u00f1o UX\/UI<br \/>\u00b7 Desarrollo Omnicanal e Integraci\u00f3n<br \/>\u00b7 E-commerce<br \/>\u00b7 System Integration<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdb4d75 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"bdb4d75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ea17b elementor-widget elementor-widget-heading\" data-id=\"e9ea17b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Desarrollo de la Infraestructura Digital de Brioni<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8574e7a elementor-widget elementor-widget-text-editor\" data-id=\"8574e7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Las iniciativas claves incluyen la web Brioni.cn, adecuada a las necesidades del consumidor chino, un Mini Program WeChat para e-commerce y CRM, y una gesti\u00f3n omnicanal de inventarios que conecta tiendas f\u00edsicas y sistemas digitales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14bdf5b e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"14bdf5b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-276af2f elementor-widget elementor-widget-heading\" data-id=\"276af2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La Soluci\u00f3n <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-536474c elementor-widget elementor-widget-text-editor\" data-id=\"536474c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Brioni ha implementado una s\u00f3lida integraci\u00f3n de los sistemas a trav\u00e9s de Sparkle, nuestro middleware propietario. Esto ha permitido una sinergia entre las operaciones en China y a nivel global, transformando los desaf\u00edos en oportunidades para una experiencia del cliente sin interrupciones.<\/p><p class=\"p1\">En breve, las implementaciones e-commerce en China de Brioni han reforzado, junto con las 10 tiendas, la presencia de la Maison en el mercado asi\u00e1tico, garantizando agilidad y conformidad, factores cruciales para el \u00e9xito futuro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brioni: innovaci\u00f3n tecnol\u00f3gica en el panorama chino<\/p>\n","protected":false},"featured_media":25029,"template":"","tags":[],"category-work":[],"class_list":["post-25542","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brioni - Adiacent | digital comes true<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adiacent.com\/es\/work\/brioni\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brioni - 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