{"id":20833,"date":"2024-04-29T12:44:42","date_gmt":"2024-04-29T10:44:42","guid":{"rendered":"https:\/\/www.adiacent.com\/?post_type=work&#038;p=20833"},"modified":"2024-05-07T12:27:58","modified_gmt":"2024-05-07T10:27:58","slug":"pinko","status":"publish","type":"work","link":"https:\/\/www.adiacent.com\/es\/work\/pinko\/","title":{"rendered":"Pinko"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20833\" class=\"elementor elementor-20833 elementor-20191\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2680c1f e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"2680c1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5fc1fa0 e-con-full e-flex e-con e-child\" data-id=\"5fc1fa0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5887ba2 elementor-widget elementor-widget-heading\" data-id=\"5887ba2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pinko se acerca al mercado asi\u00e1tico con Adiacent: optimizaci\u00f3n inform\u00e1tica y omnicanal en China<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85a6b7a elementor-widget elementor-widget-text-editor\" data-id=\"85a6b7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Pinko naci\u00f3 a finales de los a\u00f1os ochenta gracias a la inspiraci\u00f3n de Pietro Negra, actual Presidente y <strong>Consejero Delegado<\/strong> de la empresa, y su esposa Cristina Rubini. La idea de la marca era responder a las necesidades de la moda femenina, ofreciendo una interpretaci\u00f3n revolucionaria para una mujer que se identifica como independiente, fuerte y consciente de su feminidad.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7155195 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"7155195\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5e563 elementor-widget elementor-widget-text-editor\" data-id=\"ef5e563\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><small>Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d44a62 elementor-widget elementor-widget-text-editor\" data-id=\"8d44a62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2022\u00a0 Omnichannel integration<br \/>\u2022\u00a0 System Integration<br \/>\u2022\u00a0 Data mgmt<br \/>\u2022\u00a0 CRM<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-090a3c9 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"090a3c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5bcd1 elementor-widget elementor-widget-text-editor\" data-id=\"fa5bcd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este posicionamiento contribuy\u00f3 significativamente al crecimiento de la marca Pinko a escala mundial a lo largo de los a\u00f1os. Pero en un mercado minorista cada vez m\u00e1s competitivo, Pinko necesita optimizar sus sistemas digitales para alcanzar un nivel de omnicanalizaci\u00f3n cada vez m\u00e1s avanzado y acorde con las necesidades de los consumidores asi\u00e1ticos.\u00a0<\/p><p>Adiacent apoy\u00f3 a Pinko en este proceso, ayudando a gestionar todo el ecosistema inform\u00e1tico y digital en Asia, con especial atenci\u00f3n al mercado chino. Las actividades incluyeron la <strong>gesti\u00f3n y mantenimiento de los sistemas digitales<\/strong> de Pinko en Oriente, pero sobre todo el desarrollo de proyectos especiales para aumentar la omnicanalidad, desde el despliegue de <strong>sistemas de gesti\u00f3n de stock entre online y offline<\/strong>, hasta la implementaci\u00f3n de <strong>soluciones CRM<\/strong> sobre Salesforce adaptadas a la normativa de residencia de datos del mercado chino, y a las necesidades de engagement con el consumidor de una marca como Pinko.\u00a0<\/p><p>Los primeros resultados de esta colaboraci\u00f3n han demostrado un \u00e9xito notable, con optimizaciones porcentuales de dos d\u00edgitos de los costes de gesti\u00f3n de TI para Pinko en China. Sin embargo, el camino hacia la evoluci\u00f3n digital de las empresas es un proceso continuo e interminable, que requiere una adaptaci\u00f3n constante a las nuevas tecnolog\u00edas emergentes y a la din\u00e1mica cambiante del mercado. En este contexto, Pinko se compromete a garantizar una experiencia fluida y de alta calidad para sus clientes en China y m\u00e1s all\u00e1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Optimizaci\u00f3n digital: el caso de Pinko <\/p>\n","protected":false},"featured_media":20251,"template":"","tags":[],"category-work":[],"class_list":["post-20833","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimizaci\u00f3n digital: el caso de Pinko<\/title>\n<meta name=\"description\" content=\"Pinko se acerca al mercado asi\u00e1tico con Adiacent: optimizaci\u00f3n inform\u00e1tica y omnicanal en China\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adiacent.com\/es\/work\/pinko\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimizaci\u00f3n digital: el caso de Pinko\" \/>\n<meta property=\"og:description\" content=\"Pinko se acerca al mercado asi\u00e1tico con Adiacent: optimizaci\u00f3n inform\u00e1tica y omnicanal en China\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adiacent.com\/es\/work\/pinko\/\" \/>\n<meta property=\"og:site_name\" content=\"Adiacent | digital comes true\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adiacent\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-07T10:27:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/04\/Pinko-Cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Optimizaci\u00f3n digital: el caso de Pinko\" \/>\n<meta name=\"twitter:description\" content=\"Pinko se acerca al mercado asi\u00e1tico con Adiacent: optimizaci\u00f3n inform\u00e1tica y omnicanal en China\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/04\/Pinko-Cover.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adiacent.com\\\/es\\\/work\\\/pinko\\\/\",\"url\":\"https:\\\/\\\/www.adiacent.com\\\/es\\\/work\\\/pinko\\\/\",\"name\":\"Optimizaci\u00f3n digital: el caso de Pinko\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adiacent.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.adiacent.com\\\/es\\\/work\\\/pinko\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adiacent.com\\\/es\\\/work\\\/pinko\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adiacent.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Pinko-Cover.jpg\",\"datePublished\":\"2024-04-29T10:44:42+00:00\",\"dateModified\":\"2024-05-07T10:27:58+00:00\",\"description\":\"Pinko se acerca al mercado asi\u00e1tico con Adiacent: optimizaci\u00f3n inform\u00e1tica y omnicanal en China\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.adiacent.com\\\/es\\\/work\\\/pinko\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.adiacent.com\\\/es\\\/work\\\/pinko\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.adiacent.com\\\/es\\\/work\\\/pinko\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.adiacent.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Pinko-Cover.jpg\",\"contentUrl\":\"https:\\\/\\\/www.adiacent.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Pinko-Cover.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Immagine rappresentativa dell'azienda Pinko. 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