{"id":20822,"date":"2024-04-29T12:19:38","date_gmt":"2024-04-29T10:19:38","guid":{"rendered":"https:\/\/www.adiacent.com\/?post_type=work&#038;p=20822"},"modified":"2024-04-29T12:20:36","modified_gmt":"2024-04-29T10:20:36","slug":"sideral","status":"publish","type":"work","link":"https:\/\/www.adiacent.com\/es\/work\/sideral\/","title":{"rendered":"SiderAL"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20822\" class=\"elementor elementor-20822 elementor-20797\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bddec0f e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"bddec0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-450e79e e-con-full e-flex e-con e-child\" data-id=\"450e79e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb3a6c elementor-widget elementor-widget-heading\" data-id=\"9fb3a6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creaci\u00f3n y desarrollo de la estrategia de comunicaci\u00f3n y ventas de SiderAL\u00ae<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a38a7 elementor-widget elementor-widget-text-editor\" data-id=\"e1a38a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PharmaNutra, fundada en Pisa en 2003, se ha distinguido en la producci\u00f3n de complementos nutricionales a base de hierro bajo la marca SiderAL\u00ae, donde ostenta importantes patentes relacionadas con la Sucrosomial Technology\u00ae. SiderAL\u00ae, l\u00edder en el mercado italiano del hierro (Fuente-IQVIA 2023), se exporta a 67 pa\u00edses de todo el mundo.\u00a0<\/p><p>En la base del proyecto est\u00e1 la decisi\u00f3n de penetrar en el <strong>mercado chino<\/strong>, con una base potencial de consumidores de m\u00e1s de 200 millones, conquistando una porci\u00f3n del mismo informando a los consumidores y m\u00e9dicos chinos sobre la singularidad y probada eficacia de la tecnolog\u00eda sucrosomial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce025b6 e-con-full e-flex e-con e-child\" data-id=\"ce025b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28ce800 elementor-widget elementor-widget-text-editor\" data-id=\"28ce800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><small>Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd5576b elementor-widget elementor-widget-text-editor\" data-id=\"bd5576b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2022 Market Understanding<br \/>\u2022 Business Strategy &amp; Brand Positioning<br \/>\u2022 Content &amp; Digital Strategy<br \/>\u2022 E-commerce &amp; Global Marketplace<br \/>\u2022 Omnichannel Development &amp; Integration<br \/>\u2022 Social media Management<br \/>\u2022 Performance, Engagement &amp; Advertising<br \/>\u2022 Supply Chain, Operations &amp; Finance<br \/>\u2022 Store &amp; Content Management<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d21d120 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"d21d120\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8171aa6 elementor-widget elementor-widget-text-editor\" data-id=\"8171aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adiacent, gracias a su conocimiento directo y presencia en el mercado chino, desarroll\u00f3 la estrategia para alcanzar estos objetivos activando puntualmente los canales de venta m\u00e1s adecuados en funci\u00f3n de las tendencias del mercado.\u00a0\u00a0<\/p><p>Adem\u00e1s del lanzamiento de SiderAL\u00ae en China, PharmaNutra tambi\u00e9n confi\u00f3 en Adiacent para dise\u00f1ar y ejecutar una <strong>estrategia de marketing y ventas<\/strong> online a largo plazo. Tras estudiar detenidamente el producto, el mercado y los competidores, Adiacent propuso y aplic\u00f3 una estrategia calibrada y oportuna, atenta a la din\u00e1mica espec\u00edfica del mercado y el consumidor chinos, pero sin comprometer en ning\u00fan momento el<strong> posicionamiento<\/strong> igualmente espec\u00edfico de la marca, creando contenidos de alto valor y oportunidades en el \u00e1mbito m\u00e9dico-cient\u00edfico.\u00a0<\/p><p>A lo largo de dos a\u00f1os, el proyecto ha logrado un crecimiento importante centr\u00e1ndose en la fidelizaci\u00f3n de los consumidores, abriendo nuevos canales de venta (Tmall Global, Douyin Global y Pinduoduo Global) y creando oportunidades de colaboraci\u00f3n con organizaciones m\u00e9dico-cient\u00edficas acordes con el posicionamiento de la marca. El objetivo es seguir creciendo ampliando la base de consumidores fieles, consolidar las colaboraciones con las principales organizaciones m\u00e9dicas de la regi\u00f3n y observar y responder con prontitud a la evoluci\u00f3n del mercado local.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Adiacent es socio estrat\u00e9gico de PharmaNutra en China<\/p>\n","protected":false},"featured_media":20806,"template":"","tags":[],"category-work":[],"class_list":["post-20822","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adiacent es socio estrat\u00e9gico de PharmaNutra en China<\/title>\n<meta name=\"description\" content=\"Adiacent apoy\u00f3 el lanzamiento de SiderAL en el mercado chino con una atenta estrategia de ventas y 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