{"id":36075,"date":"2026-01-08T17:16:59","date_gmt":"2026-01-08T16:16:59","guid":{"rendered":"https:\/\/www.adiacent.com\/?post_type=work&#038;p=36075"},"modified":"2026-01-08T17:18:39","modified_gmt":"2026-01-08T16:18:39","slug":"pharmasuisse","status":"publish","type":"work","link":"https:\/\/www.adiacent.com\/en\/work\/pharmasuisse\/","title":{"rendered":"PharmaSuisse"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36075\" class=\"elementor elementor-36075 elementor-36061\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9cb7a9 e-flex e-con-boxed e-con e-parent\" data-id=\"a9cb7a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-482e600 e-con-full e-flex e-con e-child\" data-id=\"482e600\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3afeda elementor-widget elementor-widget-text-editor\" data-id=\"b3afeda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Founded in Milan in 2004, PharmaSuisse has established itself in Italy as a benchmark in the research and production of high-quality food supplements, nutraceuticals, vitamins, minerals, and herbal extracts. Today the brand is present in ten countries, with unique formulations protected by numerous patents and reinforced by ongoing investment in clinical studies.<\/p><p class=\"p1\">The collaboration with Adiacent was initiated with the goal of positioning PharmaSuisse in China as a reliable and recognizable brand, strengthening local trust and sustainable growth through an effective integrated strategy in an online market worth 14.4 billion euros.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4afeaba e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"4afeaba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c958366 elementor-widget elementor-widget-text-editor\" data-id=\"c958366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><small>Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc0132b elementor-widget elementor-widget-text-editor\" data-id=\"dc0132b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">\u2022 Market Understanding<br \/>\u2022 Business Strategy &amp; Brand Positioning<br \/>\u2022 Content &amp; Digital Strategy<br \/>\u2022 E-commerce &amp; Global Marketplace<br \/>\u2022 Social media Management<br \/>\u2022 Performance, Engagement &amp; Advertising<br \/>\u2022 Supply Chain, Operations &amp; Finance<br \/>\u2022 Store &amp; Content Management<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-751b1a1 e-con-full e-flex e-con e-parent\" data-id=\"751b1a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f21b984 elementor-widget elementor-widget-image\" data-id=\"f21b984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2026\/01\/Pharmasuisse_banner.jpg\" class=\"attachment-full size-full wp-image-36073\" alt=\"\" srcset=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2026\/01\/Pharmasuisse_banner.jpg 1920w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2026\/01\/Pharmasuisse_banner-450x253.jpg 450w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2026\/01\/Pharmasuisse_banner-1024x576.jpg 1024w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2026\/01\/Pharmasuisse_banner-768x432.jpg 768w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2026\/01\/Pharmasuisse_banner-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f855cd8 e-flex e-con-boxed e-con e-parent\" data-id=\"f855cd8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3618de elementor-widget elementor-widget-heading\" data-id=\"c3618de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategic positioning and the flagship store that speaks Chinese<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45c24ef elementor-widget elementor-widget-text-editor\" data-id=\"45c24ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The project began with the relaunch and operational management of the <b>already active flagship store <\/b>on Tmall Global, the cross-border marketplace of reference for international brands wanting to enter the Chinese market. A first fundamental step to consolidate <b>brand awareness<\/b> and build trust among local consumers, supporting PharmaSuisse with Adiacent&#8217;s deep experience on the platform and within the Chinese digital context.<\/p><p class=\"p1\">From product listing management to the daily scheduling of promotional campaigns, from the design and graphics of the homepage and new product pages to <b>pre- and post-sales customer service<\/b>, every detail was overseen to guarantee a smooth purchasing experience in line with Chinese audience expectations.<\/p><p class=\"p1\">The <b>constant monitoring of the brand&#8217;s positioning<\/b> on other stores and social accounts completed the picture, allowing for integrated management of the digital presence. Detailed monthly reports on sales, performance, and administration provided a clear and updated view, facilitating quick and targeted decisions to optimize results and investments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f66b98 e-flex e-con-boxed e-con e-parent\" data-id=\"3f66b98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-764f432 elementor-widget elementor-widget-heading\" data-id=\"764f432\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A data-driven strategy for growth<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e3a9aa elementor-widget elementor-widget-text-editor\" data-id=\"1e3a9aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The marketing budget was precisely planned, investing in <b>internal Tmall advertising<\/b>, external campaigns, <b>live streaming<\/b>, and affiliate programs: essential tools to amplify brand visibility and build authentic engagement with the audience.<\/p><p class=\"p1\"><br \/>The <b>management of cross-border logistics operations<\/b> guaranteed an efficient supply chain, timely deliveries, and the ability to respond quickly to market dynamics.<\/p><p class=\"p1\"><br \/>This integrated strategy allowed PharmaSuisse to significantly strengthen brand awareness, consolidate its presence in the Chinese e-commerce market, and support lasting growth in a competitive context.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PharmaSuisse in China: the integrated strategy that strengthens the brand and promotes growth<\/p>\n","protected":false},"featured_media":36074,"template":"","tags":[],"category-work":[],"class_list":["post-36075","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PharmaSuisse - Adiacent | digital comes true<\/title>\n<meta name=\"description\" content=\"PharmaSuisse enters the Chinese market with an integrated digital strategy on Tmall Global. 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