{"id":35353,"date":"2025-10-20T12:34:58","date_gmt":"2025-10-20T10:34:58","guid":{"rendered":"https:\/\/www.adiacent.com\/?post_type=work&#038;p=35353"},"modified":"2025-10-20T12:38:02","modified_gmt":"2025-10-20T10:38:02","slug":"lottusse","status":"publish","type":"work","link":"https:\/\/www.adiacent.com\/en\/work\/lottusse\/","title":{"rendered":"Lottusse"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35353\" class=\"elementor elementor-35353 elementor-35325\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6579e3 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"e6579e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-92eeff8 e-con-full e-flex e-con e-child\" data-id=\"92eeff8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6464703 elementor-widget elementor-widget-heading\" data-id=\"6464703\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Digital Transformation of a Spanish Luxury Icon<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce79657 elementor-widget elementor-widget-text-editor\" data-id=\"ce79657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Founded in 1877, Lottusse has represented excellence in luxury footwear craftsmanship for over a century. With a history deeply rooted in Spanish tradition and a consolidated international presence, the brand entered the Chinese market around twenty years ago, winning over the offline market with exclusive boutiques. However, to stay competitive in an increasingly digital landscape, Lottusse chose Adiacent as its partner to take the necessary leap forward, entrusting it with the integrated management of its digital business in China.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7c6c17 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"e7c6c17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a515ac elementor-widget elementor-widget-text-editor\" data-id=\"4a515ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><small>Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb223e elementor-widget elementor-widget-text-editor\" data-id=\"5bb223e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Market Understanding<\/li><li>Business Strategy &amp; Brand Positioning<\/li><li>Content &amp; Digital Strategy<\/li><li>E-commerce &amp; Global Marketplace<\/li><li>Omnichannel Development &amp; Integration<\/li><li>Social media Management\u00a0<\/li><li>Performance, Engagement &amp; Advertising<\/li><li>Supply Chain, Operations &amp; Finance<\/li><li>Store &amp; Content Management\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-224ed4f e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"224ed4f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca5c01d elementor-widget elementor-widget-image\" data-id=\"ca5c01d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/10\/Lottusse_banner.jpg\" class=\"attachment-full size-full wp-image-35339\" alt=\"\" srcset=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/10\/Lottusse_banner.jpg 1920w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/10\/Lottusse_banner-450x253.jpg 450w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/10\/Lottusse_banner-1024x576.jpg 1024w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/10\/Lottusse_banner-768x432.jpg 768w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/10\/Lottusse_banner-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4c3ca0 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"d4c3ca0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d6dcf0 elementor-widget elementor-widget-heading\" data-id=\"9d6dcf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Challenge: Translating the Essence of Luxury into a Tailored Digital Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c186dc elementor-widget elementor-widget-text-editor\" data-id=\"2c186dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">In a hyperconnected market like China, dominated by rapidly evolving social platforms, e-commerce, and increasingly demanding consumers, Lottusse faced a crucial challenge: how to preserve its identity as a luxury brand while adapting to digital dynamics? The answer came through a multichannel strategy that combined sales, branding, and immersive experiences.<\/p><p class=\"p1\">Adiacent developed a comprehensive approach, starting with the<b> direct management of the brand\u2019s official stores<\/b> on Tmall and Xiaohongshu (RED), overseeing every detail\u2014from product page optimization to promotional campaigns\u2014to ensure a premium shopping experience.<\/p><p class=\"p1\">But the true core of the strategy was <b>brand storytelling<\/b>. On platforms such as WeChat, RED, and Douyin, Adiacent created content that tells the story of Lottusse\u2019s craftsmanship, its connection to international fashion, and its timeless elegance, all while adapting the message to Chinese cultural codes. Collaborations with KOLs and celebrities further strengthened this image, turning the products into must-haves for luxury enthusiasts.<\/p><p class=\"p1\">A distinctive element was <b>strategic seeding<\/b>: selected shoes were sent to influencers and public figures, who then wore them at events or in photo shoots, organically generating buzz around the brand. This approach created a ripple effect, as authentic posts boosted Lottusse\u2019s credibility in the Chinese market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-425afec e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"425afec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93c447b elementor-widget elementor-widget-image\" data-id=\"93c447b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1081\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/10\/Lottusse_banner-1-1.jpg\" class=\"attachment-full size-full wp-image-35335\" alt=\"\" srcset=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/10\/Lottusse_banner-1-1.jpg 1920w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/10\/Lottusse_banner-1-1-450x253.jpg 450w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/10\/Lottusse_banner-1-1-1024x577.jpg 1024w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/10\/Lottusse_banner-1-1-768x432.jpg 768w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/10\/Lottusse_banner-1-1-1536x865.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9b4d21 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"d9b4d21\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-801d943 elementor-widget elementor-widget-heading\" data-id=\"801d943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Offline Events That Fuel the Digital: The Complete Experience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d4e1a0 elementor-widget elementor-widget-text-editor\" data-id=\"5d4e1a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The bond between online and offline was further reinforced through <b>exclusive events<\/b>, such as the recent launch of the new collection at a historic villa in the heart of Shanghai. This occasion brought together influencers, media, and VIP clients, transforming the product into a sensory experience. The event bridged the physical and digital worlds, demonstrating how an integrated strategy can amplify impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7c7b53 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"f7c7b53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6972cc2 elementor-widget elementor-widget-heading\" data-id=\"6972cc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Looking Ahead: Consolidation and New Opportunities<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a77d3 elementor-widget elementor-widget-text-editor\" data-id=\"07a77d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The initial results confirm the effectiveness of the approach: cross-channel sales growth, increased brand awareness, and a more engaged community. But the journey is just beginning. Adiacent continues to monitor performance, ready to seize emerging market trends\u2014from the rise of new platforms to the evolution of consumer preferences.<\/p><p class=\"p1\">For Lottusse, this partnership represents more than just a digital transition: it marks the beginning of a new chapter, where Spanish artisanal heritage meets Chinese innovation, creating an authentic dialogue with today\u2019s and tomorrow\u2019s consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Adiacent: Digital Partner of Lottusse in China<\/p>\n","protected":false},"featured_media":35331,"template":"","tags":[],"category-work":[],"class_list":["post-35353","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lottusse - Adiacent | digital comes true<\/title>\n<meta name=\"description\" content=\"Adiacent leads Lottusse\u2019s digital transformation in China, combining e-commerce, storytelling, and omnichannel strategy for the luxury market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adiacent.com\/en\/work\/lottusse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adiacent: Digital Partner of Lottusse in China\u2028\" \/>\n<meta property=\"og:description\" content=\"Adiacent leads Lottusse\u2019s digital transformation in China, combining e-commerce, storytelling, and omnichannel strategy for the luxury market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adiacent.com\/en\/work\/lottusse\/\" \/>\n<meta property=\"og:site_name\" content=\"Adiacent | digital comes true\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adiacent\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-20T10:38:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/10\/Lottusse_header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Adiacent: Digital Partner of Lottusse in China\u2028\" \/>\n<meta name=\"twitter:description\" content=\"Adiacent leads Lottusse\u2019s digital transformation in China, combining e-commerce, storytelling, and omnichannel strategy for the luxury market.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/10\/Lottusse_header.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adiacent.com\\\/en\\\/work\\\/lottusse\\\/\",\"url\":\"https:\\\/\\\/www.adiacent.com\\\/en\\\/work\\\/lottusse\\\/\",\"name\":\"Lottusse - 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