{"id":27902,"date":"2025-03-20T14:15:40","date_gmt":"2025-03-20T13:15:40","guid":{"rendered":"https:\/\/www.adiacent.com\/?post_type=work&#038;p=27902"},"modified":"2025-03-20T14:38:31","modified_gmt":"2025-03-20T13:38:31","slug":"ciao-brandy","status":"publish","type":"work","link":"https:\/\/www.adiacent.com\/en\/work\/ciao-brandy\/","title":{"rendered":"Ciao Brandy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27902\" class=\"elementor elementor-27902 elementor-27862\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7aeca55 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"7aeca55\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b0b0cf e-con-full e-flex e-con e-child\" data-id=\"5b0b0cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31a9f11 elementor-widget elementor-widget-heading\" data-id=\"31a9f11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The digital strategy developed as part of the EU co-funded project to enhance a European excellence in a rapidly growing market.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-276c9c0 elementor-widget elementor-widget-text-editor\" data-id=\"276c9c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ciao Brandy is a project co-funded by the European Union with the aim of increasing awareness and appreciation of European brandy in the Chinese market. The project addresses the need to showcase European excellence in a rapidly growing market, leveraging digital tools to reach a targeted and localized audience to maximize the campaign&#8217;s impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5da60c4 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"5da60c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-521a645 elementor-widget elementor-widget-text-editor\" data-id=\"521a645\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><small>Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-473bfe9 elementor-widget elementor-widget-text-editor\" data-id=\"473bfe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2022 Web development <br \/>\u2022 Digital strategy<br \/>\u2022 Social media marketing <br \/>\u2022 Digital media buy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d76fa1 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"2d76fa1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76f92a2 elementor-widget elementor-widget-image\" data-id=\"76f92a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"907\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_1.jpg\" class=\"attachment-full size-full wp-image-27882\" alt=\"Schermata del sito ciao brandy desktop e mobile\" srcset=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_1.jpg 1600w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_1-450x255.jpg 450w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_1-1024x580.jpg 1024w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_1-768x435.jpg 768w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_1-1536x871.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0a3cab e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"e0a3cab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-764254d elementor-widget elementor-widget-heading\" data-id=\"764254d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">An integrated and multichannel approach to grow in the Chinese market<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d0da5f elementor-widget elementor-widget-text-editor\" data-id=\"6d0da5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">To build an effective strategy, we started with an in-depth analysis of the Chinese market. We studied consumer habits and the preferences of the target audience to tailor the message and promotional activities. The creation of a fully localized website in Chinese, optimized for both search engines and mobile navigation, allowed us to develop a strong <strong>digital presence<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f2b9a7 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"0f2b9a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33191bc elementor-widget elementor-widget-image\" data-id=\"33191bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"903\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_2.jpg\" class=\"attachment-full size-full wp-image-27890\" alt=\"Schermata mobile del sito CIAObrandy con testi in cinese\" srcset=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_2.jpg 1600w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_2-450x254.jpg 450w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_2-1024x578.jpg 1024w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_2-768x433.jpg 768w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_2-1536x867.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3996dc e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"d3996dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8125c02 elementor-widget elementor-widget-heading\" data-id=\"8125c02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Increasing Visibility: Social Media Marketing and Digital Media Buy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-653a606 elementor-widget elementor-widget-text-editor\" data-id=\"653a606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We launched targeted social media marketing campaigns, using prominent Chinese platforms such as WeChat, Weibo, and Xiaohongshu to build a direct relationship with the audience and strengthen the brand&#8217;s positioning. To further amplify visibility, we collaborated with key opinion leaders (KOLs) and local influencers, generating authentic content and enhancing the emotional connection with the target audience. Finally, we implemented a digital media buying strategy, planning advertisements on major online platforms to increase traffic and the visibility of promotional activities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64e5220 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"64e5220\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68c00ce elementor-widget elementor-widget-image\" data-id=\"68c00ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"903\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_-1-1.jpg\" class=\"attachment-full size-full wp-image-27886\" alt=\"Bicchieri di brandy su tavolo in marmo rosa\" srcset=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_-1-1.jpg 1600w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_-1-1-450x254.jpg 450w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_-1-1-1024x578.jpg 1024w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_-1-1-768x433.jpg 768w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2025\/03\/Ciao-Brandy_work_-1-1-1536x867.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94f38bf e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"94f38bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d32708 elementor-widget elementor-widget-heading\" data-id=\"0d32708\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Numbers of a Successful Digital Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b2c818 elementor-widget elementor-widget-text-editor\" data-id=\"5b2c818\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Ciao Brandy project demonstrated the effectiveness of an integrated digital strategy in promoting European products in complex international markets, laying the foundation for a lasting presence of European brandy in China.<\/p><ul><li>Over 130,000 visits to the dedicated website ciaobrandy.cn<\/li><li>Over 7.7 million total views across social media platforms<\/li><li>Significant increase in brand awareness of European brandy in China<\/li><li>Creation of a network of influencers and local partners for future promotional activities<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40b1022 elementor-hidden-desktop elementor-hidden-laptop e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"40b1022\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ff6787d e-con-full e-flex e-con e-child\" data-id=\"ff6787d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7da73f8 elementor-widget elementor-widget-text-editor\" data-id=\"7da73f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><small>Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba1df67 elementor-widget elementor-widget-text-editor\" data-id=\"ba1df67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2022 Web development <br \/>\u2022 Digital strategy<br \/>\u2022 Social media marketing <br \/>\u2022 Digital media buy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ciao Brandy: the promotion of european brandy in China goes digital<\/p>\n","protected":false},"featured_media":27866,"template":"","tags":[],"category-work":[],"class_list":["post-27902","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ciao Brandy: the promotion of european brandy in China goes digital<\/title>\n<meta name=\"description\" content=\"Ciao Brandy brings European brandy to China with an innovative digital strategy: a localized website, social media marketing on WeChat and Weibo, influencer collaborations, and targeted ad campaigns. 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