{"id":25541,"date":"2025-01-07T17:10:02","date_gmt":"2025-01-07T16:10:02","guid":{"rendered":"https:\/\/www.adiacent.com\/?post_type=work&#038;p=25541"},"modified":"2025-01-07T17:14:29","modified_gmt":"2025-01-07T16:14:29","slug":"brioni","status":"publish","type":"work","link":"https:\/\/www.adiacent.com\/en\/work\/brioni\/","title":{"rendered":"Brioni"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25541\" class=\"elementor elementor-25541 elementor-24515\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf45f2 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"2bf45f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e2ac974 e-con-full e-flex e-con e-child\" data-id=\"e2ac974\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7372577 elementor-widget elementor-widget-text-editor\" data-id=\"7372577\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Founded in 1945 in Rome, Brioni is today one of the leading players in the men&#8217;s high fashion sector, thanks to the superior quality of its tailor-made garments and innovation in design. Today, Brioni is distributed in over 60 countries, staying true to its status as a luxury icon in the global fashion landscape.<\/p><p class=\"p1\">Brioni aimed to find a partner capable of effectively managing various levels of OMS, CMS, design, and data management from the European Union to China. The challenge for the Chinese market was to replicate the headless architecture used globally, developing an efficient cross-border integration between legacy software and creating an optimal user experience through modern use of the CMS, caching systems, and other tools employed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac9fd47 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"ac9fd47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b45c5a elementor-widget elementor-widget-text-editor\" data-id=\"0b45c5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><small>Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87eec04 elementor-widget elementor-widget-text-editor\" data-id=\"87eec04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00b7 OMS &amp; CMS <br \/>\u00b7 Design UX\/UI <br \/>\u00b7 Omnichannel Development &amp; Integration <br \/>\u00b7 E-commerce <br \/>\u00b7 System Integration<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdb4d75 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"bdb4d75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ea17b elementor-widget elementor-widget-heading\" data-id=\"e9ea17b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Development of Brioni's Digital Infrastructure<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8574e7a elementor-widget elementor-widget-text-editor\" data-id=\"8574e7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Key initiatives include the Brioni.cn website, tailored to the needs of the Chinese consumer, a WeChat Mini Program for e-commerce and CRM, and an omni-channel inventory management system that connects physical stores with digital systems.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14bdf5b e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"14bdf5b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-276af2f elementor-widget elementor-widget-heading\" data-id=\"276af2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-536474c elementor-widget elementor-widget-text-editor\" data-id=\"536474c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Brioni implemented a robust system integration through Sparkle, our proprietary middleware. This enabled synergy between operations in China and globally, turning challenges into opportunities for a seamless customer experience.<\/p><p class=\"p1\">In short, Brioni&#8217;s e-commerce implementations in China have strengthened the brand&#8217;s presence in the Asian market, ensuring agility and compliance, which are crucial for future success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brioni: Technological Innovation in the Chinese Market<\/p>\n","protected":false},"featured_media":25027,"template":"","tags":[],"category-work":[],"class_list":["post-25541","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brioni - Adiacent | digital comes true<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adiacent.com\/en\/work\/brioni\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brioni - 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