{"id":25247,"date":"2024-12-06T14:48:19","date_gmt":"2024-12-06T13:48:19","guid":{"rendered":"https:\/\/www.adiacent.com\/?post_type=work&#038;p=25247"},"modified":"2024-12-06T14:51:51","modified_gmt":"2024-12-06T13:51:51","slug":"pink-memories","status":"publish","type":"work","link":"https:\/\/www.adiacent.com\/en\/work\/pink-memories\/","title":{"rendered":"Pink Memories"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25247\" class=\"elementor elementor-25247 elementor-21193\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5da2869 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"5da2869\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-14a228f e-con-full e-flex e-con e-child\" data-id=\"14a228f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad5fa95 elementor-widget elementor-widget-text-editor\" data-id=\"ad5fa95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The collaboration between Pink Memories and Adiacent continues to grow. The go-live of the new e-commerce launched in May 2024 is just one of the active projects showcasing the <strong>synergy between Pink Memories marketing team and Adiacent team.<\/strong><\/p><p>Pink Memories was founded about 15 years ago from the professional bond between Claudia and Paolo Anderi, who have transformed their passion for fashion into an internationally renowned brand. The arrival of their son and daughter, <strong>Leonardo<\/strong> and <strong>Sofia Maria<\/strong>, brought new energy to the brand, with a renewed focus on communication and fashion, enriched by their experiences in London and Milan. The philosophy of Pink Memories is based on the use of high-quality raw materials and a meticulous attention to detail, which have made it a benchmark in contemporary fashion. The standout piece in Pink Memories&#8217; collections is the slip dress, a versatile garment that is a must-have in any wardrobe and that the brand continues to reinvent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a09df03 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"a09df03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd8dcde elementor-widget elementor-widget-text-editor\" data-id=\"fd8dcde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><small>Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-348148d elementor-widget elementor-widget-text-editor\" data-id=\"348148d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00b7\u00a0 Shopify commerce<br \/>\u00b7\u00a0 Social media adv<br \/>\u00b7\u00a0 E-mail marketing<br \/>\u00b7\u00a0 Marketing automation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5068023 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"5068023\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31df723 elementor-widget elementor-widget-image\" data-id=\"31df723\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/05\/pink-memories-works2.jpg\" class=\"attachment-full size-full wp-image-21204\" alt=\"Composizione fotografica di abiti colorati e schermate del sito\" srcset=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/05\/pink-memories-works2.jpg 2000w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/05\/pink-memories-works2-450x253.jpg 450w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/05\/pink-memories-works2-1024x576.jpg 1024w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/05\/pink-memories-works2-768x432.jpg 768w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/05\/pink-memories-works2-1536x864.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ddf1664 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"ddf1664\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-142bd20 elementor-widget elementor-widget-text-editor\" data-id=\"142bd20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digitalization and marketing have played a crucial role in the growth journey of Pink Memories. The company embraced the digital innovation from the early stages, investing both in online strategies, through social media and its e-commerce, and offline, with the opening of its owned mono-brand stores. Now, with the support of Adiacent, Pink Memories is consolidating its digital presence, increasingly aiming for an <strong>international perspective<\/strong>.<\/p><p>The heart of this digital transformation is represented by the new e-commerce site, developed in collaboration with Adiacent. The Adiacent team took care of every aspect of the project, starting from the analysis of the information architecture to the <strong>developing on Shopify<\/strong> and the creation of a UX\/UI that aligns with the brand&#8217;s image. The result is an e-commerce which not only reflects the brand\u2019s aesthetic, but also provides a fluid and intuitive navigation for the users.\u00a0 \u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd8fa62 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"dd8fa62\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1ca3de elementor-widget elementor-widget-image\" data-id=\"f1ca3de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/05\/pink-memories-works3.jpg\" class=\"attachment-full size-full wp-image-21208\" alt=\"Composizione fotografica di abiti colorati e schermate di instragram\" srcset=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/05\/pink-memories-works3.jpg 2000w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/05\/pink-memories-works3-450x253.jpg 450w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/05\/pink-memories-works3-1024x576.jpg 1024w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/05\/pink-memories-works3-768x432.jpg 768w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/05\/pink-memories-works3-1536x864.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1389a39 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"1389a39\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b08fd91 elementor-widget elementor-widget-text-editor\" data-id=\"b08fd91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To maximize the success of the new e-commerce, the Adiacent team has implemented an omni-channel digital marketing strategy that ranges <strong>from social media to<\/strong><strong> email marketing (DEM)<\/strong>. Social media advertising campaigns are designed to promote the products of the new site and drive sales, while the introduction of tools like<strong> ActiveCampaign<\/strong> has enabled Pink Memories to launch effective email marketing campaigns and create highly personalized automation flows.<\/p><p>Thanks to this synergetic integration between Pink Memories and Adiacent, the brand has gained a 360-degree vision of its customers, allowing a <strong>personalised and engaging experience<\/strong> at every stage of the purchasing journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pink Memories: Adiacent signs the new e-commerce and digital marketing project<\/p>\n","protected":false},"featured_media":21195,"template":"","tags":[],"category-work":[],"class_list":["post-25247","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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