{"id":24925,"date":"2024-11-20T09:58:00","date_gmt":"2024-11-20T08:58:00","guid":{"rendered":"https:\/\/www.adiacent.com\/?post_type=work&#038;p=24925"},"modified":"2024-11-20T10:08:36","modified_gmt":"2024-11-20T09:08:36","slug":"innoliving","status":"publish","type":"work","link":"https:\/\/www.adiacent.com\/en\/work\/innoliving\/","title":{"rendered":"Innoliving"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24925\" class=\"elementor elementor-24925 elementor-24789\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7454eb3 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"7454eb3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f19ce9 e-con-full e-flex e-con e-child\" data-id=\"7f19ce9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83049f1 elementor-widget elementor-widget-text-editor\" data-id=\"83049f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adiacent is the strategic partner supporting the entry of the Marche-based company on Miravia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-235c24e elementor-widget elementor-widget-text-editor\" data-id=\"235c24e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Innoliving offers electronic devices<\/strong> for daily use to monitor health and fitness, <strong>innovative tools to enhance beauty, personal and baby care products<\/strong>, as well as <strong>small household appliances, mosquito repellents, and an innovative line of products for air care at home<\/strong> and professional environments.<br \/>Innoliving products are available at the store of leading electronics chains and in major retail outlets. Since 2022, the Private Label division has been operational, allowing Innoliving to support retailers in building their own brands with the goal of creating value. The company, headquartered in Ancona, is ranked among the 100 Small Giants of Italian entrepreneurship by the prestigious FORBES magazine.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12af9fd e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"12af9fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4487f3a elementor-widget elementor-widget-text-editor\" data-id=\"4487f3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><small>Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-708c2e4 elementor-widget elementor-widget-text-editor\" data-id=\"708c2e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00b7 Content &amp; Digital Strategy<br \/>\u00b7 E-commerce &amp; Global Marketplace<br \/>\u00b7 Performance, Engagement &amp; Advertising<br \/>\u00b7 Supply Chain, Operations &amp; Finance<span data-teams=\"true\"><span dir=\"ltr\"><br \/>\u00b7 Store &amp; Content Management<br \/><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e5dfc0 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"4e5dfc0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a15691c elementor-widget elementor-widget-image\" data-id=\"a15691c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1451\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/11\/Work-Innoliving_2-scaled.jpg\" class=\"attachment-full size-full wp-image-24800\" alt=\"\" srcset=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/11\/Work-Innoliving_2-scaled.jpg 2560w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/11\/Work-Innoliving_2-450x255.jpg 450w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/11\/Work-Innoliving_2-1024x580.jpg 1024w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/11\/Work-Innoliving_2-768x435.jpg 768w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/11\/Work-Innoliving_2-1536x871.jpg 1536w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/11\/Work-Innoliving_2-2048x1161.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a28efb e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"4a28efb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b13d0c4 elementor-widget elementor-widget-heading\" data-id=\"b13d0c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Expansion and digital strategy: Innoliving on Miravia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec1e282 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ec1e282\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The collaboration between Adiacent and Innoliving was born from the Marche-based company\u2019s need to overcome the national limits of the e-commerce with <strong>the entry into the Spanish market<\/strong>.<br \/>Adiacent supported the entry of Innoliving on Miravia, a new <strong>marketplace from the Alibaba group<\/strong>, characterized by social commerce, aimed at creating an engaging purchase experience for users. The collaboration provided a turnkey solution that covered all phases of the process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ef972d e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"3ef972d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4a8e9 elementor-widget elementor-widget-image\" data-id=\"cf4a8e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1363\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/11\/Work-Innoliving_3-scaled.jpg\" class=\"attachment-full size-full wp-image-24804\" alt=\"\" srcset=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/11\/Work-Innoliving_3-scaled.jpg 2560w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/11\/Work-Innoliving_3-450x240.jpg 450w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/11\/Work-Innoliving_3-1024x545.jpg 1024w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/11\/Work-Innoliving_3-768x409.jpg 768w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/11\/Work-Innoliving_3-1536x818.jpg 1536w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/11\/Work-Innoliving_3-2048x1091.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b28c807 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"b28c807\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4adbf57 elementor-widget elementor-widget-heading\" data-id=\"4adbf57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Adiacent as Merchant of Record for Innoliving <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3e62a5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d3e62a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Choosing a <strong>Merchant of Record<\/strong> allows a company to expand into a foreign marketplace like Miravia while reducing the costs and the complexities associated with entering a new market. &nbsp;<br>As Merchant of Record, Adiacent has managed Innoliving&#8217;s entry into Miravia from multiple angles, going beyond simple <strong>online store management<\/strong>. From <strong>tax registration to supply chain management<\/strong>, logistics, and all financial activities, Adiacent handled <strong>the store setup, updating the product catalogue and content to meet the needs<\/strong> and preferences of the Spanish audience, while maintaining consistency with the brand&#8217;s communication style.<br>In order to increase visibility and traffic on the e-commerce platform, targeted advertising campaigns were launched within the platform, improving the brand\u2019s performance and boosted sales. The Adiacent team also manages customer service, providing prompt responses to customer inquiries to ensure a smooth purchase experience and effective communication with the marketplace. &nbsp;&nbsp;<br>\u201cThe turnkey service by Adiacent maximizes the chances of success while minimizing risks for companies looking to enter the Miravia marketplace. Our experience, though still brief, has been absolutely positive\u201d, states Danilo Falappa, Founder and General Manager of Innoliving.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Innoliving makes a successful debut in the Spanish market<\/p>\n","protected":false},"featured_media":24837,"template":"","tags":[],"category-work":[],"class_list":["post-24925","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innoliving - Adiacent | digital comes true<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adiacent.com\/en\/work\/innoliving\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innoliving - 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