{"id":20797,"date":"2024-04-29T10:18:01","date_gmt":"2024-04-29T08:18:01","guid":{"rendered":"https:\/\/www.adiacent.com\/?post_type=work&#038;p=20797"},"modified":"2024-04-29T12:22:44","modified_gmt":"2024-04-29T10:22:44","slug":"sideral","status":"publish","type":"work","link":"https:\/\/www.adiacent.com\/en\/work\/sideral\/","title":{"rendered":"SiderAL"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20797\" class=\"elementor elementor-20797\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bddec0f e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"bddec0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-450e79e e-con-full e-flex e-con e-child\" data-id=\"450e79e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb3a6c elementor-widget elementor-widget-heading\" data-id=\"9fb3a6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Development and implementation of the communication and sales strategy for SiderAL\u00ae<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a38a7 elementor-widget elementor-widget-text-editor\" data-id=\"e1a38a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Founded in Pisa in 2003, PharmaNutra has distinguished itself in the production of iron-based nutritional supplements under the brand SiderAL\u00ae, boasting significant patents related to Sucrosomial\u00ae Technology. SiderAL\u00ae, the Iron market leader in Italy, (Source: I-QVIA 2023), is exported to 67 countries worldwide.\u00a0<\/p><p>At the core of the project lies the decision to enter the <strong>Chinese market<\/strong>, with a potential target consumers\u2019 base of over 200 million and to capture a portion of that market by educating Chinese consumers and doctors about the uniqueness and proven effectiveness of Sucrosomial\u00ae technology.\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce025b6 e-con-full e-flex e-con e-child\" data-id=\"ce025b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28ce800 elementor-widget elementor-widget-text-editor\" data-id=\"28ce800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><small>Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd5576b elementor-widget elementor-widget-text-editor\" data-id=\"bd5576b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2022 Market Understanding<br \/>\u2022 Business Strategy &amp; Brand Positioning<br \/>\u2022 Content &amp; Digital Strategy<br \/>\u2022 E-commerce &amp; Global Marketplace<br \/>\u2022 Omnichannel Development &amp; Integration<br \/>\u2022 Social media Management<br \/>\u2022 Performance, Engagement &amp; Advertising<br \/>\u2022 Supply Chain, Operations &amp; Finance<br \/>\u2022 Store &amp; Content Management<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d21d120 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"d21d120\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8171aa6 elementor-widget elementor-widget-text-editor\" data-id=\"8171aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adiacent, leveraging its knowledge and direct presence in the Chinese market, has developed the strategy to achieve these objectives by activating the most suitable commercial channels in line with market trends.\u00a0<\/p><p>In addition to the launch of SiderAL\u00ae in China, PharmaNutra has also entrusted Adiacent with designing and executing a long-term <strong>online marketing and sales strategy<\/strong>. After carefully studying the product, the market, and the competitors, Adiacent proposed and implemented a calibrated and attentive strategy, specific to the dynamics of the Chinese market and consumers, creating high-value content and opportunities in the medical-scientific field without compromising SiderAL\u00ae \u2018s brand positioning.\u00a0\u00a0<\/p><p>Over the course of two years, the project achieved a remarkable growth by focusing on consumers\u2019 loyalty, opening new sales channels (Tmall Global, Douyin Global, and Pinduoduo Global), and creating collaboration opportunities with medical-scientific organizations aligned with the <strong>brand&#8217;s positioning<\/strong>.\u00a0\u00a0<\/p><p>The objective is to continue growing by expanding the base of loyal consumers, consolidating collaboration with prominent medical figures in the territory, whilst observing and promptly responding to the ever-evolving local market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Adiacent is PharmaNutra\u2019s strategic partner in China<\/p>\n","protected":false},"featured_media":20803,"template":"","tags":[],"category-work":[],"class_list":["post-20797","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adiacent is PharmaNutra\u2019s strategic partner in China<\/title>\n<meta name=\"description\" content=\"Adiacent supported the launch of SiderAL on the Chinese market with an accurate sales and communication strategy, preserving the brand&#039;s medical-scientific positioning.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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