{"id":20535,"date":"2024-04-24T09:48:12","date_gmt":"2024-04-24T07:48:12","guid":{"rendered":"https:\/\/www.adiacent.com\/?post_type=work&#038;p=20535"},"modified":"2024-04-24T09:57:33","modified_gmt":"2024-04-24T07:57:33","slug":"pinko","status":"publish","type":"work","link":"https:\/\/www.adiacent.com\/en\/work\/pinko\/","title":{"rendered":"Pinko"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20535\" class=\"elementor elementor-20535 elementor-20191\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2680c1f e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"2680c1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5fc1fa0 e-con-full e-flex e-con e-child\" data-id=\"5fc1fa0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5887ba2 elementor-widget elementor-widget-heading\" data-id=\"5887ba2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pinko approaches the Asian market with Adiacent: IT Optimization and Omnichannel Success in China.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85a6b7a elementor-widget elementor-widget-text-editor\" data-id=\"85a6b7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pinko, the fashion brand born in the late &#8217;80s from the inspiration of Pietro Negra, current President and CEO, along with his wife Cristina Rubini, has redefined the concept of women&#8217;s fashion. It offers a revolutionary interpretation for the modern woman, independent, strong, and aware of her femininity, eager to express her personality through style choices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7155195 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"7155195\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5e563 elementor-widget elementor-widget-text-editor\" data-id=\"ef5e563\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><small>Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d44a62 elementor-widget elementor-widget-text-editor\" data-id=\"8d44a62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2022\u00a0 Omnichannel integration<br \/>\u2022\u00a0 System Integration<br \/>\u2022\u00a0 Data mgmt<br \/>\u2022\u00a0 CRM<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-090a3c9 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"090a3c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5bcd1 elementor-widget elementor-widget-text-editor\" data-id=\"fa5bcd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This vision has significantly contributed to the growth of Pinko globally over the years. Though in an increasingly competitive retail market, Pinko has the need to optimize its digital systems to achieve a more advanced level of omnichannel capability, aligned with the needs of Asian consumers.<\/p><p>Adiacent has supported Pinko in this process, helping to manage the entire IT and digital ecosystem in Asia, with a particular focus on the Chinese market. Activities have included <strong>the management and maintenance<\/strong> of Pinko&#8217;s <strong>digital systems<\/strong> in the East, but more importantly, the development of special projects to increase omnichannel capabilities. These projects ranged from rolling out <strong>stock management systems between online and offline<\/strong> channels to implementing <strong>CRM solutions<\/strong> on Salesforce tailored to the data residency regulations of the Chinese market and the engagement needs of a brand like Pinko.<\/p><p>The initial results of this collaboration have shown significant success, with double-digit percentage optimizations in IT management costs for Pinko in China. However, the journey towards the digital evolution of companies is a continuous and ongoing process, requiring constant adaptation to emerging technologies and the changing dynamics of the market. In this context, Pinko is committed to ensuring a continuous and high-quality experience for its customers in China and beyond.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pinko grows in the Chinese market thanks to an omnichannel strategy<\/p>\n","protected":false},"featured_media":20249,"template":"","tags":[],"category-work":[],"class_list":["post-20535","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pinko grows in the Chinese market thanks to an omnichannel strategy<\/title>\n<meta name=\"description\" content=\"Pinko optimizes its digital systems in China with the help of Adiacent, focusing on omnichannel solution and implementing CRM solutions on Salesforce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adiacent.com\/en\/work\/pinko\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinko grows in the Chinese market thanks to an omnichannel strategy\" \/>\n<meta property=\"og:description\" content=\"Pinko optimizes its digital systems in China with the help of Adiacent, focusing on omnichannel solution and implementing CRM solutions on Salesforce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adiacent.com\/en\/work\/pinko\/\" \/>\n<meta property=\"og:site_name\" content=\"Adiacent | digital comes true\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adiacent\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-24T07:57:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/04\/Pinko-Cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Digital Optimization: PINKO\" \/>\n<meta name=\"twitter:description\" content=\"Pinko optimizes its digital systems in China with the help of Adiacent, focusing on omnichannel solution and implementing CRM solutions on Salesforce.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/04\/Pinko-Cover.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adiacent.com\\\/en\\\/work\\\/pinko\\\/\",\"url\":\"https:\\\/\\\/www.adiacent.com\\\/en\\\/work\\\/pinko\\\/\",\"name\":\"Pinko grows in the Chinese market thanks to an omnichannel strategy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adiacent.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.adiacent.com\\\/en\\\/work\\\/pinko\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adiacent.com\\\/en\\\/work\\\/pinko\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adiacent.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Pinko-Cover.jpg\",\"datePublished\":\"2024-04-24T07:48:12+00:00\",\"dateModified\":\"2024-04-24T07:57:33+00:00\",\"description\":\"Pinko optimizes its digital systems in China with the help of Adiacent, focusing on omnichannel solution and implementing CRM solutions on Salesforce.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.adiacent.com\\\/en\\\/work\\\/pinko\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.adiacent.com\\\/en\\\/work\\\/pinko\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.adiacent.com\\\/en\\\/work\\\/pinko\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.adiacent.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Pinko-Cover.jpg\",\"contentUrl\":\"https:\\\/\\\/www.adiacent.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Pinko-Cover.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Immagine rappresentativa dell'azienda Pinko. 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