{"id":17497,"date":"2023-12-04T09:43:00","date_gmt":"2023-12-04T08:43:00","guid":{"rendered":"https:\/\/www.adiacent.com\/?post_type=work&#038;p=17497"},"modified":"2024-12-06T14:38:20","modified_gmt":"2024-12-06T13:38:20","slug":"giunti","status":"publish","type":"work","link":"https:\/\/www.adiacent.com\/en\/work\/giunti\/","title":{"rendered":"Giunti"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17497\" class=\"elementor elementor-17497 elementor-17403\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc7a098 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"bc7a098\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ddecef7 e-con-full e-flex e-con e-child\" data-id=\"ddecef7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7ae890 elementor-widget elementor-widget-heading\" data-id=\"e7ae890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From the retail world to the flagship store, and up to the user experience of the innovative Giunti Odeon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4629d15 elementor-widget elementor-widget-text-editor\" data-id=\"4629d15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adiacent writes a new chapter in the collaboration between Giunti and Var Group at a digital level this time. Giunti Editore, a long-standing publishing house from Florence, has rethought its online offering and has chosen our support for the replatforming of its digital properties with the aim of evolving toward an integrated cross-channel experience.<\/p><p>At the root of the project there is the choice of a single application for managing giuntialpunto.it, the bookstore site that sells gift cards and adopts a go-to-store commercial formula, giuntiedu.it, dedicated to the world of school and education, and the new giunti.it, which serves as the true e-commerce platform for the publishing house.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20c2646 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"20c2646\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64538c0 elementor-widget elementor-widget-text-editor\" data-id=\"64538c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><small>Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4760020 elementor-widget elementor-widget-text-editor\" data-id=\"4760020\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"ui-provider gs b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"> \u00b7\u00a0 <\/span>Replatforming<br \/><span class=\"ui-provider gs b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">\u00b7\u00a0 <\/span>Shopify Plus<br \/><span class=\"ui-provider gs b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">\u00b7\u00a0 <\/span>System Integration<br \/><span class=\"ui-provider gs b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">\u00b7\u00a0 <\/span>Design UX\/UI<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c57a85b e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"c57a85b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c176aa8 elementor-widget elementor-widget-image\" data-id=\"c176aa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"650\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/12\/Giunti_News_1400x650.jpg\" class=\"attachment-full size-full wp-image-17416\" alt=\"\" srcset=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/12\/Giunti_News_1400x650.jpg 1400w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/12\/Giunti_News_1400x650-450x209.jpg 450w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/12\/Giunti_News_1400x650-1024x475.jpg 1024w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/12\/Giunti_News_1400x650-768x357.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca551bb e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"ca551bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9ec7b8 elementor-widget elementor-widget-heading\" data-id=\"a9ec7b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd67733 elementor-widget elementor-widget-text-editor\" data-id=\"fd67733\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to this reengineering of the properties implemented on Shopify Plus, an intense system integration effort has been carried out, developing a middleware which functions as an integration layer between the Group\u2019s ERP, the catalogue, the order management processes and the Moodle platform for accessing training courses via Single Sign-On. The UX\/UI, also designed by Adiacent, supports the digital experience into a fluid and engaging journey, which makes the choice of the product or service and the purchase as simple as possible, whether through the model known as from-website-to-store or full e-commerce.<\/p><p>The collaboration with Giunti has also involved Adiacent in designing the user experience and the UX\/UI of Giunti Odeon website for the innovative and newly opened venue in Florence.<\/p><p>A broad project that encompasses many business functions and workflows, creating a true extension of the online business. No longer just an e-commerce site, but an integrated and cross-channel platform that exploits all the possibilities of the digital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c122baf e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"c122baf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07eff56 e-con-full e-flex e-con e-child\" data-id=\"07eff56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93cf26d elementor-widget elementor-widget-image\" data-id=\"93cf26d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/12\/Gianassi.jpg\" class=\"attachment-full size-full wp-image-17434\" alt=\"\" srcset=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/12\/Gianassi.jpg 800w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/12\/Gianassi-450x450.jpg 450w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/12\/Gianassi-150x150.jpg 150w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/12\/Gianassi-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02dd68a e-con-full e-flex e-con e-child\" data-id=\"02dd68a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5ca07 elementor-blockquote--skin-quotation elementor-widget elementor-widget-blockquote\" data-id=\"1f5ca07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tAt the very heart of the project there is the desire to offer customers both a unified and an engaging experience across all the physical and digital touchpoints, creating an effective ecosystem and bringing the same customer-oriented approach, which is adopted in more than 260 bookstores of the group, to the websites and apps.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Lorenzo Gianassi, CRM &amp; Digital Marketing Manager Giunti Editore<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e19ccbe elementor-hidden-desktop elementor-hidden-laptop e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"e19ccbe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9383c3c e-con-full e-flex e-con e-child\" data-id=\"9383c3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07a42b9 elementor-widget elementor-widget-text-editor\" data-id=\"07a42b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><small>Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eef235 elementor-widget elementor-widget-text-editor\" data-id=\"3eef235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"ui-provider gs b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"> \u00b7\u00a0 <\/span>Replatforming<br \/><span class=\"ui-provider gs b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">\u00b7\u00a0 <\/span>Shopify Plus<br \/><span class=\"ui-provider gs b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">\u00b7\u00a0 <\/span>System Integration<br \/><span class=\"ui-provider gs b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">\u00b7\u00a0 <\/span>Design UX\/UI<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A new digital experience for Giunti Editore<\/p>\n","protected":false},"featured_media":17406,"template":"","tags":[],"category-work":[],"class_list":["post-17497","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A new digital experience for Giunti Editore<\/title>\n<meta name=\"description\" content=\"A new digital experience for Giunti Editore: from the retail world to the flagship store, all the way to the user experience of the innovative Giunti Odeon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adiacent.com\/en\/work\/giunti\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A new digital experience 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