{"id":17489,"date":"2023-12-05T09:33:00","date_gmt":"2023-12-05T08:33:00","guid":{"rendered":"https:\/\/www.adiacent.com\/?post_type=work&#038;p=17489"},"modified":"2024-02-27T09:51:26","modified_gmt":"2024-02-27T08:51:26","slug":"abiogen","status":"publish","type":"work","link":"https:\/\/www.adiacent.com\/en\/work\/abiogen\/","title":{"rendered":"Abiogen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17489\" class=\"elementor elementor-17489 elementor-17445\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d33eeb e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"6d33eeb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ce2719b e-con-full e-flex e-con e-child\" data-id=\"ce2719b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1973e57 elementor-widget elementor-widget-heading\" data-id=\"1973e57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategic consulting and visual identity for the CPHI fair in Barcelona<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af8305c elementor-widget elementor-widget-text-editor\" data-id=\"af8305c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For Abiogen Pharma, an outstanding pharmaceutical company specializing in numerous therapeutic areas, we created a strategic consulting project to support the company&#8217;s communication during the CPHI fair in Barcelona, the largest global exhibition in the chemical and pharmaceutical industry.<\/p><p>Participating to this fair was a crucial element for Abiogen within its international business and marketing strategy, which the company started in 2015 and continues to invest in.<\/p><p>Our analysis of assets and business objectives represented the starting point for designing a communication strategy that led to the creation of all materials supporting Abiogen&#8217;s participation in the CPHI fair: from the creative concept to the graphic design of booth panels, roll-up banners, and all communication materials.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b088d7 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"5b088d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0dafa1f elementor-widget elementor-widget-text-editor\" data-id=\"0dafa1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><small>Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fac2ef5 elementor-widget elementor-widget-text-editor\" data-id=\"fac2ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"ui-provider gs b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"> \u00b7 Concept Creativo<\/span><br \/><span class=\"ui-provider gs b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">\u00b7 Content Production<\/span><br \/><span class=\"ui-provider gs b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">\u00b7 Copywriting<\/span><br \/><span class=\"ui-provider gs b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">\u00b7 Leaflet<br \/><\/span><span class=\"ui-provider gs b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">\u00b7 Roll Up<br \/>\u00b7 Grafica Stand<br \/>\u00b7 Infografica<br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8844c55 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"8844c55\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d5174 elementor-widget elementor-widget-image\" data-id=\"d5d5174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/12\/Abiogen2.jpg\" class=\"attachment-full size-full wp-image-17474\" alt=\"\" srcset=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/12\/Abiogen2.jpg 1600w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/12\/Abiogen2-450x253.jpg 450w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/12\/Abiogen2-1024x576.jpg 1024w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/12\/Abiogen2-768x432.jpg 768w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/12\/Abiogen2-1536x864.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-583840e e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"583840e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e344ab3 elementor-widget elementor-widget-text-editor\" data-id=\"e344ab3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The ten panels designed for the Abiogen booth highlight the four integrated areas of the company&#8217;s activities through an exhibition path that traces its historical journey and future ambitions: the manned therapeutic areas, the production of their drugs and for other parties, the marketing of their own and licensed drugs, and the internationalization strategy.<\/p><p>The creative concept underlying the panels, developed in continuity with the company&#8217;s brand identity, was later adapted to the leaflet and roll-up banner formats. The foldable leaflet, intended for fair visitors, explores and illustrates the company&#8217;s strengths, balancing numbers, texts, and graphic solutions. The roll-up banner leverages the potential of infographics to visually and stylistically tell the importance of Vitamin D, one of Abiogen&#8217;s flagship products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-910a54d e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"910a54d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1aa9df5 elementor-widget elementor-widget-image\" data-id=\"1aa9df5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/12\/Abiogen-3.png\" class=\"attachment-full size-full wp-image-17458\" alt=\"\" srcset=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/12\/Abiogen-3.png 1600w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/12\/Abiogen-3-450x253.png 450w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/12\/Abiogen-3-1024x576.png 1024w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/12\/Abiogen-3-768x432.png 768w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/12\/Abiogen-3-1536x864.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c68b8c elementor-hidden-desktop elementor-hidden-laptop e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"3c68b8c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a5f1470 e-con-full e-flex e-con e-child\" data-id=\"a5f1470\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22b2d4d elementor-widget elementor-widget-text-editor\" data-id=\"22b2d4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><small>Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea419f elementor-widget elementor-widget-text-editor\" data-id=\"7ea419f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"ui-provider gs b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"> \u00b7 Concept Creativo<\/span><br \/><span class=\"ui-provider gs b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">\u00b7 Content Production<\/span><br \/><span class=\"ui-provider gs b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">\u00b7 Copywriting<\/span><br \/><span class=\"ui-provider gs b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">\u00b7 Leaflet<br \/><\/span><span class=\"ui-provider gs b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">\u00b7 Roll Up<br \/>\u00b7 Grafica Stand<br \/>\u00b7 Infografica<br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Alongside Abiogen<\/p>\n","protected":false},"featured_media":17485,"template":"","tags":[],"category-work":[],"class_list":["post-17489","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- 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