{"id":17355,"date":"2023-06-07T17:41:00","date_gmt":"2023-06-07T15:41:00","guid":{"rendered":"https:\/\/www.adiacent.com\/?post_type=work&#038;p=17355"},"modified":"2024-02-27T09:54:54","modified_gmt":"2024-02-27T08:54:54","slug":"benetton-rugby","status":"publish","type":"work","link":"https:\/\/www.adiacent.com\/en\/work\/benetton-rugby\/","title":{"rendered":"Benetton Rugby"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17355\" class=\"elementor elementor-17355 elementor-15473\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5559963 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"5559963\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e05841 e-con-full e-flex e-con e-child\" data-id=\"4e05841\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21d67c7 elementor-widget elementor-widget-heading\" data-id=\"21d67c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stronger together. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bac71fa elementor-widget elementor-widget-text-editor\" data-id=\"bac71fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rugby is a sport where <strong>teamwork is everything<\/strong>: teammates play with great understanding and harmony because only together they score and win. Benetton Rugby sums up this concept with this expression: Stronger Together.<\/p><p>Just as we do at Adiacent: we <strong>stand by our clients<\/strong> to achieve goals together. How could we not embrace the <strong>values<\/strong> of one of the most important and awarded teams in Italy? This is how our collaboration with Benetton Rugby, sponsored by Var Group, was born.<\/p><p>The Treviso team boasts a large <strong>community<\/strong> of followers, and passionate fans who follow the team on social media and offline. The shared strategy&#8217;s objective was to further <strong>spread<\/strong> the Benetton Rugby <strong>brand<\/strong> and the team&#8217;s values on major social channels to connect with new <strong>potential supporters<\/strong>. For this reason, we used <strong>Facebook Ads<\/strong> with creative, customized ads for different placements, aimed at <strong>strengthening the brand&#8217;s image<\/strong> and <strong>engaging<\/strong> users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8320d55 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"8320d55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f32b8e elementor-widget elementor-widget-text-editor\" data-id=\"7f32b8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><small>Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-003311f elementor-widget elementor-widget-text-editor\" data-id=\"003311f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00b7 Digital Strategy<br \/>\u00b7 Content Production<br \/>\u00b7 Social Media Management<br \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53bda06 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"53bda06\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d745f21 elementor-widget elementor-widget-heading\" data-id=\"d745f21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#WeAreLions <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f920e6f elementor-widget elementor-widget-text-editor\" data-id=\"f920e6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The passion for rugby is strong: it creates pride and a sense of belonging. Such a great involvement that fans want to carry it with them, even wear it: #WeAreLions, we are fans of the Benetton Rugby team. From <strong>official match apparel<\/strong> to leisurewear and <strong>gadgets<\/strong>: the dynamic ads we created were dedicated to the team&#8217;s official <strong>merchandise<\/strong>, available in the online store. And when the heart beats for the lions, you can&#8217;t miss the live experience: attending a home game at the Monigo stadium in Treviso is an exciting adventure, suitable for both kids and adults. With a campaign dedicated to ticket sales, we aimed to involve more and more people \u2013 including families \u2013 with targeted <strong>storytelling<\/strong> that portrayed the <strong>match<\/strong> as a unique and special event, offering great excitement and conveying the positive values of sports. The collaboration has led to the growth of the Benetton Rugby <strong>fan community<\/strong>, with very positive results in terms of engagement, reactions, and comments.<\/p><p>We at Adiacent \u2013 passionate fans \u2013 are ready to cheer. <a href=\"https:\/\/benettonrugby.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">#WeAreLions\u2026 E voi?<\/a>\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a49ffb8 elementor-hidden-desktop elementor-hidden-laptop e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"a49ffb8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-21a9eea e-con-full e-flex e-con e-child\" data-id=\"21a9eea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49ea383 elementor-widget elementor-widget-text-editor\" data-id=\"49ea383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><small>Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be703ba elementor-widget elementor-widget-text-editor\" data-id=\"be703ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00b7 Digital Strategy<br \/>\u00b7 Content Production<br \/>\u00b7 Social Media Management<br \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Benetton Rugby: together to get a try!<\/p>\n","protected":false},"featured_media":16143,"template":"","tags":[],"category-work":[],"class_list":["post-17355","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Benetton Rugby: together to get a try!<\/title>\n<meta name=\"description\" content=\"At the heart of the project for Benetton Rugby are the team&#039;s values to be conveyed through major social channels, aiming to connect with new potential supporters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adiacent.com\/en\/work\/benetton-rugby\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benetton Rugby: together to get a try!\" 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