{"id":17322,"date":"2023-06-11T18:02:00","date_gmt":"2023-06-11T16:02:00","guid":{"rendered":"https:\/\/www.adiacent.com\/?post_type=work&#038;p=17322"},"modified":"2024-02-27T10:30:53","modified_gmt":"2024-02-27T09:30:53","slug":"santamargherita","status":"publish","type":"work","link":"https:\/\/www.adiacent.com\/en\/work\/santamargherita\/","title":{"rendered":"Santamargherita"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17322\" class=\"elementor elementor-17322 elementor-14031\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-926b37d e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"926b37d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3b38385 e-con-full e-flex e-con e-child\" data-id=\"3b38385\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c327d6 elementor-widget elementor-widget-heading\" data-id=\"1c327d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The brand enhanced its own positioning and strengthened its relationship with B2B and B2C customers thanks to a new editorial model.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f033a elementor-widget elementor-widget-text-editor\" data-id=\"f5f033a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since 2017, we have been a partner of Santamargherita, an Italian company specialized in the production of <strong>quartz and marble conglomerates<\/strong>, working together on many Digital Marketing projects.<\/p><p>The company&#8217;s main need was to expand its target audience and start reaching the B2C world and simultaneously working on a higher positioning to <strong>strengthen relationships with the B2B target<\/strong> made of designers, architecture studios, marble workers, and retailers.<\/p><p>The project also involved the creation of a new editorial model: we worked on <strong>digital strategy<\/strong>, content production, shooting and video, art direction, web marketing, and digital PR, with a <strong>constant and innovative presence on social media<\/strong> and the opening of an online webzine dedicated to products and curiosities in the sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1abc3be e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"1abc3be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0ede49 elementor-widget elementor-widget-text-editor\" data-id=\"a0ede49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><small>Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3117a3 elementor-widget elementor-widget-text-editor\" data-id=\"a3117a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00b7 Digital Strategy<br \/>\u00b7 Web Marketing Italia\/Estero<br \/>\u00b7 Content Production<br \/>\u00b7 Digital PR<br \/>\u00b7 Social Media Management<br \/>\u00b7 SEO<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e52a60 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"3e52a60\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14d8dee elementor-widget elementor-widget-image\" data-id=\"14d8dee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1332\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/06\/Santamargherita-spunti-work.jpg\" class=\"attachment-full size-full wp-image-14059\" alt=\"\" srcset=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/06\/Santamargherita-spunti-work.jpg 1600w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/06\/Santamargherita-spunti-work-450x375.jpg 450w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/06\/Santamargherita-spunti-work-1024x852.jpg 1024w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/06\/Santamargherita-spunti-work-768x639.jpg 768w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/06\/Santamargherita-spunti-work-1536x1279.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89ea58d e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"89ea58d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df0d021 elementor-widget elementor-widget-heading\" data-id=\"df0d021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SantamargheritaMAG: inspiration, trends, projects.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62bce8b elementor-widget elementor-widget-text-editor\" data-id=\"62bce8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this experiential market we live in, the authority of the brand goes inevitably through the quality and relevance of its content. Therefore, the first step to take was inevitably the <strong>creation of a webzine<\/strong>. SantamargheritaMAG was created to share inspirations, trends, and projects in the world of interior design, in both Italian and English.<\/p><p><strong>The editorial team<\/strong> <strong>built within the agency<\/strong> consistently creates articles with a focus on Santamargherita materials, but the magazine covers wider horizons and themes. Thanks a dedicated digital PR project, the digital magazine contains articles from influencers in the interior design and architecture field. Each of them narrates the world of interior design according to their personal vision and style.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f52b8c e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"8f52b8c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f901d9d elementor-widget elementor-widget-image\" data-id=\"f901d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1264\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/06\/Santamargherita-social-work.jpg\" class=\"attachment-full size-full wp-image-14043\" alt=\"\" srcset=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/06\/Santamargherita-social-work.jpg 1600w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/06\/Santamargherita-social-work-450x356.jpg 450w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/06\/Santamargherita-social-work-1024x809.jpg 1024w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/06\/Santamargherita-social-work-768x607.jpg 768w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/06\/Santamargherita-social-work-1536x1213.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53f0226 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"53f0226\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5951a6 elementor-widget elementor-widget-heading\" data-id=\"b5951a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social media are a precious business resource.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ebc4af elementor-widget elementor-widget-text-editor\" data-id=\"9ebc4af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Santamargherita is on Facebook, <strong>Instagram<\/strong>, Linkedin, and Pinterest. The approach used on each social network is closely connected to the specificity of the channel. Special attention is given to Instagram, the main channel for Santamargherita. Thanks to the careful attention to the feed, the constant dynamism of the profile, and collaboration with designers and architects, Santamargherita has experienced significant growth in terms of <strong>brand awareness<\/strong> and has transformed social media into a true business resource with <strong>daily<\/strong> <strong>contact requests<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62906e5 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"62906e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0017b9 elementor-widget elementor-widget-image\" data-id=\"c0017b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"898\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/06\/Santamargherita-editoriale-works.jpg\" class=\"attachment-full size-full wp-image-14048\" alt=\"\" srcset=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/06\/Santamargherita-editoriale-works.jpg 1600w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/06\/Santamargherita-editoriale-works-450x253.jpg 450w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/06\/Santamargherita-editoriale-works-1024x575.jpg 1024w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/06\/Santamargherita-editoriale-works-768x431.jpg 768w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/06\/Santamargherita-editoriale-works-1536x862.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-564102a e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"564102a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ab4eaa elementor-widget elementor-widget-heading\" data-id=\"0ab4eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Editorial, from digital to physical.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85add3b elementor-widget elementor-widget-text-editor\" data-id=\"85add3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From the success of SantamargheritaMAG, a pronted and digital paper dedicated to the best Santamargherita projects was created. In its printed format, it accompanies the company&#8217;s catalogs and is <strong>used<\/strong> <strong>for fairs and events <\/strong>such as gift. In its digital format, it is a perfect <strong>lead magnet<\/strong> for social campaigns aimed at contact acquisition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56ca8a9 elementor-hidden-desktop elementor-hidden-laptop e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"56ca8a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8b73de0 e-con-full e-flex e-con e-child\" data-id=\"8b73de0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b18b75f elementor-widget elementor-widget-text-editor\" data-id=\"b18b75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><small>Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce82c9e elementor-widget elementor-widget-text-editor\" data-id=\"ce82c9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00b7 Digital Strategy<br \/>\u00b7 Web Marketing Italia\/Estero<br \/>\u00b7 Content Production<br \/>\u00b7 Digital PR<br \/>\u00b7 Social Media Management<br \/>\u00b7 SEO<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A 360\u00b0 digital marketing<\/p>\n","protected":false},"featured_media":14182,"template":"","tags":[],"category-work":[],"class_list":["post-17322","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A 360\u00b0 digital marketing<\/title>\n<meta name=\"description\" content=\"Thanks to the creation of a new editorial model, we have supported the evolution and growth of Santamargherita on digital channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adiacent.com\/en\/work\/santamargherita\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A 360\u00b0 digital marketing\" \/>\n<meta property=\"og:description\" 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