{"id":17257,"date":"2023-06-20T16:29:00","date_gmt":"2023-06-20T14:29:00","guid":{"rendered":"https:\/\/www.adiacent.com\/?post_type=work&p=17257"},"modified":"2024-02-27T10:03:11","modified_gmt":"2024-02-27T09:03:11","slug":"errea","status":"publish","type":"work","link":"https:\/\/www.adiacent.com\/en\/work\/errea\/","title":{"rendered":"Erre\u00e0"},"content":{"rendered":"\t\t
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The replatforming of the e-commerce website on the new Adobe Commerce (Magento) at the heart of the project.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Speed<\/em> and efficiency<\/em> are essential factors in any sport: the winner is the one who arrives first and makes the least possible number of mistakes. This is what drove Erre\u00e0’s new project, signed by Adacto | Adiacent, which involved the re-platforming<\/strong> and optimization of the performance<\/strong> of the company’s e-shop<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00b7 Adobe Commerce
\u00b7 <\/span>Integrazione con MultisafePay
\u00b7 <\/span>Integrazione con Channable
\u00b7 <\/span>integrazione con Dynamics NAV<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Ragazzo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The company dressing in sports since 1988<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Erre\u00e0 has been producing sportswear since 1988 and, today is one of the main players in the team wear field<\/strong> for athletes and sports organizations both in Italy and internationally. This is thanks to the quality of products ensured by a strong passion for sports, technological innovation, and stylistic design.<\/p>

Starting from the strong and long-standing collaboration with Adacto | Adiacent<\/strong>, Erre\u00e0 wanted to completely upgrade the technologies and performance of its e-commerce website and processes. The goal was to provide the customer with a smoother, comprehensive, and dynamic shopping experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"ragazzi\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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From technology to experience: a 360\u00b0 design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The focus<\/strong> of Erre\u00e0’s new project was the re-platforming of the e-commerce website on the new Adobe Commerce<\/strong> (Magento), a cloud platform for which Adacto | Adiacent can count on the expertise of the Skeeller<\/strong> team (MageSpecialist), to which belong some of the most influential voices in the Magento Community around the world.<\/p>

Furthermore, the e-shop has been integrated with the company’s ERP<\/strong> for catalog management, inventory, and orders to ensure up-to-date information for the end user. But that’s not all: the project also included the graphic <\/strong>and UI\/UX design<\/strong> of the site, strategic marketing consulting, SEO<\/strong>, and campaign management<\/strong> to enhance the user experience of the new Erre\u00e0 e-commerce.<\/p>

Among many planned evolutionary activities for the website, Erre\u00e0’s project also involves the adoption of Channable<\/strong>, the software that streamlines the product catalog promotion process on major online advertising platforms such as Google Shopping, Facebook and Instagram shops, and affiliate networks.<\/p>

“Thanks to the transition of our e-commerce to a more agile and efficient technology,” says Rosa Sembronio<\/strong>, Marketing Director of Erre\u00e0, “the user experience has been improved and optimized, aligning with the expectations of our target audience. With Adacto | Adiacent, we developed this project starting from the needs of the end customer, implementing a new UX strategy and integrating data throughout the whole purchasing process\u201d.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00b7 Adobe Commerce
\u00b7 <\/span>Integrazione con MultisafePay
\u00b7 <\/span>Integrazione con Channable
\u00b7 <\/span>integrazione con Dynamics NAV<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The new Erre\u00e0 e-commerce runs fast<\/p>\n","protected":false},"featured_media":14173,"template":"","tags":[],"category-work":[],"class_list":["post-17257","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nThe new Erre\u00e0 e-commerce runs fast<\/title>\n<meta name=\"description\" content=\"Erre\u00e0 has entrusted Adacto | Adiacent with the new project for its e-commerce website. 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