{"id":17231,"date":"2023-10-24T13:40:00","date_gmt":"2023-10-24T11:40:00","guid":{"rendered":"https:\/\/www.adiacent.com\/?post_type=work&#038;p=17231"},"modified":"2023-11-28T09:40:01","modified_gmt":"2023-11-28T08:40:01","slug":"comune-di-firenze","status":"publish","type":"work","link":"https:\/\/www.adiacent.com\/en\/work\/comune-di-firenze\/","title":{"rendered":"Comune di Firenze"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17231\" class=\"elementor elementor-17231 elementor-17019\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5559963 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"5559963\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e05841 e-con-full e-flex e-con e-child\" data-id=\"4e05841\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21d67c7 elementor-widget elementor-widget-heading\" data-id=\"21d67c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Thanks to Pon Metro 2014-2020, National Operational Program for Metropolitan Cities promoted by the European Union, the collaboration between the Municipality of Florence and Adacto\u2502Adiacent has been renewed.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bac71fa elementor-widget elementor-widget-text-editor\" data-id=\"bac71fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">A synergy that gave birth to EUROPA X FIRENZE, the main website of the project, which aims to tell what the National Operational Program (PON) and, more generally, the contributions of the European Union will mean for the city: a concrete support for the development and the social cohesion in urban areas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-337518f e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"337518f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1827fb8 elementor-widget elementor-widget-image\" data-id=\"1827fb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1900\" height=\"769\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/10\/Img-1.jpg\" class=\"attachment-full size-full wp-image-17033\" alt=\"\" srcset=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/10\/Img-1.jpg 1900w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/10\/Img-1-450x182.jpg 450w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/10\/Img-1-1024x414.jpg 1024w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/10\/Img-1-768x311.jpg 768w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/10\/Img-1-1536x622.jpg 1536w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b056e32 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"b056e32\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c934b8 elementor-widget elementor-widget-text-editor\" data-id=\"1c934b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With a view to a more sustainable and innovative future, the city of Florence has set objectives aligned with the PON and PNRR programs, focusing its communication on the key points of the European agenda: <strong>mobility<\/strong>,<strong> energy<\/strong>,<strong> digital<\/strong>,<strong> inclusion<\/strong>, and<strong> environment.<\/strong><\/p><p>Adacto|Adiacent collaborated with the Municipality of Florence in <strong>creating a website that clearly communicates the goals and projects<\/strong> <strong>of each sector<\/strong> outlined in the European agenda. Managing and deeply understanding complex topics was crucial in developing the EUROPA X FIRENZE website, along with building <strong>a visual identity that gives personality and distinctiveness<\/strong> <strong>to the project. <\/strong>Thanks to a vibrant and bright language and also thanks to placing the user at the center of each representation, the visual image created for the Municipality of Florence guides and engages the visitor through all the different fields of activity. <strong>Europa X Firenze claim clearly summarizes the project&#8217;s underlying objective<\/strong>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9d10f2 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"c9d10f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-987cc89 elementor-widget elementor-widget-image\" data-id=\"987cc89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1921\" height=\"1081\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/10\/Img-2.jpg\" class=\"attachment-full size-full wp-image-17037\" alt=\"\" srcset=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/10\/Img-2.jpg 1921w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/10\/Img-2-450x253.jpg 450w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/10\/Img-2-1024x576.jpg 1024w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/10\/Img-2-768x432.jpg 768w, https:\/\/www.adiacent.com\/wp-content\/uploads\/2023\/10\/Img-2-1536x864.jpg 1536w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a64227e e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"a64227e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-041835d elementor-widget elementor-widget-text-editor\" data-id=\"041835d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In <strong>EUROPA X FIRENZE<\/strong>, the European Union&#8217;s contribution is told through a careful distribution of content that supports the institution\/citizen split. Each main topic is described using interactive infographics and key numbers, elements that make the website readable, easy to use, and semantically immediate.<\/p><p>The project&#8217;s communication strategy also included the creation of an ad hoc social media campaign, during which also thematic social cards were designed. Both the website and the campaign follow a precise common thread that adapts to the different media through and innovative style and a fluid, inclusive design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The city of Florence confirms its social commitment through its new website<\/p>\n","protected":false},"featured_media":17028,"template":"","tags":[],"category-work":[],"class_list":["post-17231","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The city of Florence confirms its social commitment through its new website<\/title>\n<meta name=\"description\" content=\"Communicating Progress: The Municipality of Florence confirms its social commitment through the new website by Adacto | Adiacent.\" \/>\n<meta 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