{"id":17223,"date":"2023-10-26T12:39:00","date_gmt":"2023-10-26T10:39:00","guid":{"rendered":"https:\/\/www.adiacent.com\/?post_type=work&p=17223"},"modified":"2024-02-27T10:10:13","modified_gmt":"2024-02-27T09:10:13","slug":"laviosa","status":"publish","type":"work","link":"https:\/\/www.adiacent.com\/en\/work\/laviosa\/","title":{"rendered":"Laviosa"},"content":{"rendered":"\t\t
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The beginning of an important collaboration: Social Media Management<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Since February 2022, we have been partners with Laviosa S.p.A., one of the leading companies worldwide<\/strong> in the extraction and commercialization of bentonites and other clay minerals. Laviosa is also one of the major Italian producers of products for the care and well-being of pets<\/strong>, with an important focus on the cat litter segment<\/strong>. In this field, the company generates over 87 million euros in revenue within the GDO channel. (source Assalco \u2013 Zoomark 2023)<\/p>

The first need of the company was to increase the Brand Awareness<\/strong> of its three main brands: Lindocat, Arya e Signor Gatto, through effective and creative management of the social channels.<\/p>

This project saw the development of a new editorial model, taking care of digital strategy, content production, web marketing, and digital PR with a consistent and engaging presence on the social media channels <\/strong>of the three brands. The social media activities were centered on continuous growth in terms of Brand Awareness and Reputation, representing a crucial business tool for filtering contact requests and providing customer care.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00b7 Content & Digital Strategy
\u00b7 Content Production
\u00b7 Social Media Management & Marketing
\u00b7 Ufficio Stampa e PR
\u00b7 Website Dev
\u00b7 UX & UI Design
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Drive-to-store: from social media to point of sale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The work done on the social networks of the three brands (Lindocat, Arya e Signor Gatto) was aimed for constant growth of Brand Awareness and Brand Reputation and it is an important business tool for request filtering<\/strong> and customer care<\/strong>. Social media are essential in encouraging the drive-to-store<\/strong>, considering that physical retailers are the primary sales channel for Laviosa Brands.<\/p>

In this perspective, an ad hoc campaign was created to promote Refill&Save<\/strong>: Lindocat’s self-service litter restock system. This initiative involved 16 retail points<\/strong> and obtained excellent results<\/strong> in terms of engagement<\/strong>, store visits<\/strong>, and strengthening the relationship with the brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The creation of an efficient touchpoint, in line with the brand identity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The success<\/strong> achieved for Lindocat, the leading brand of Laviosa, led to a complete renovation of the website<\/strong> in 2023: \u00a0lindocat.it.<\/a>\u00a0Launched on 04\/10\/2023, the new website involved Copywriting, UX & UI Design, and Web Development teams, creating engaging content<\/strong>, including an innovative page helping users choose cat litter.<\/p>

Thanks to Lindocat’s extensive supply, the main focus has been the creation of a simple and intuitive User Experience to facilitate users<\/strong> in finding information<\/strong> and products<\/strong>.<\/p>

Now the crucial phase of promoting the new website <\/strong>has started: publishing content through social platforms to introduce Lindocat products<\/strong> to a wider audience of cat lovers and owners.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u201cDo it right, human!\u201d: the launch of the new Educational campaign<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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During the website renovation, another important need<\/strong> of the customer emerged. Laviosa, for quite some time, desired to launch an Educational campaign<\/strong> to raise awareness among cat owners regarding the conscious choice and proper use of mineral litter<\/strong>, conveying an easily declinable message to international markets and effective for all targets<\/strong> (B2C, B2B, Stakeholders).<\/p>

The strategy proposed by Adacto | Adiacent involved extensive analysis of the situation<\/strong>, competitors, and opportunities, generating a creative concept<\/strong> able to meet the customer needs despite the complexity of the theme (sustainability and environmental impact of mineral litter).<\/p>

The multi-subject campaign<\/strong>, to be published in various journalistic headlines (Corriere della Sera Digital, PetB2B, La Repubblica, La Stampa, La Zampa, Torcha), is on edu.laviosa.com<\/a>,<\/span>\u00a0a website designed to provide information and engage<\/strong> the audience.<\/p>

This initial phase aims to start a dialogue with the target audience, collecting questions and feedback, fundamental for the future evolution<\/strong> of the site and the project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Solution and Strategies<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00b7 Content & Digital Strategy
\u00b7 Content Production
\u00b7 Social Media Management & Marketing
\u00b7 Ufficio Stampa e PR
\u00b7 Website Dev
\u00b7 UX & UI Design
<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The multi-channel growth in the PetCare industry: the Laviosa case history<\/p>\n","protected":false},"featured_media":17155,"template":"","tags":[],"category-work":[],"class_list":["post-17223","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nThe multi-channel growth in the PetCare industry: the Laviosa case history<\/title>\n<meta name=\"description\" content=\"The project involved defining a new editorial model, overseeing digital strategy, content production, web marketing, and digital PR, with a constant and engaging presence on the social media of the three brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adiacent.com\/en\/work\/laviosa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The multi-channel growth in 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