Verme Animato<\/title>\n <style>\n #canvas-container {\n width: 100%;\n max-width: 800px;\n height: 800px;\n overflow: hidden;\n margin: 0 auto;\n }\n canvas {\n display: block;\n }\n <\/style>\n<\/head>\n<body>\n <div id=\"canvas-container\">\n <canvas id=\"canvas\"><\/canvas>\n <\/div>\n <script>\n const canvas = document.getElementById('canvas');\n const ctx = canvas.getContext('2d');\n\n canvas.width = 900;\n canvas.height = 900;\n\n const numCircles = 13;\n const circleRadius = 75;\n const blackCircleRadius = 85;\n const overlap = 50;\n const totalLength = (circleRadius - overlap) * (numCircles - 1);\n\n const colors = [\n '#6DC14B', '#FF8CF5', '#EA5E3E', '#6DC14B', '#EB2627', \n '#FF8CF5', '#6DC14B', '#ECB620', '#FF8CF5', '#EA5E3E', \n '#EB2627', '#6DC14B', '#EA5E3E'\n ].reverse();\n\n const centerX = canvas.width \/ 2 + 00;\n const centerY = canvas.height \/ 2 + 00;\n\n const blackCircle = {\n x: centerX,\n y: centerY,\n radius: blackCircleRadius,\n color: 'black'\n };\n\n const circles = Array.from({ length: numCircles }).map((_, i) => ({\n x: centerX,\n y: centerY,\n color: colors[i],\n radius: circleRadius,\n offsetX: 0,\n offsetY: 0,\n angle: Math.random() * Math.PI * 2,\n speed: 0.02 + Math.random() * 0.03\n }));\n\n let mouseX = centerX;\n let mouseY = centerY;\n\n document.addEventListener('mousemove', (e) => {\n const rect = canvas.getBoundingClientRect();\n mouseX = e.clientX - rect.left;\n mouseY = e.clientY - rect.top;\n });\n\n function animate() {\n ctx.clearRect(0, 0, canvas.width, canvas.height);\n\n \/\/ Disegna il cerchio nero fisso alla base\n ctx.beginPath();\n ctx.arc(blackCircle.x, blackCircle.y, blackCircle.radius, 0, Math.PI * 2);\n ctx.fillStyle = blackCircle.color;\n ctx.fill();\n\n const dx = mouseX - centerX;\n const dy = mouseY - centerY;\n let distance = Math.sqrt(dx * dx + dy * dy);\n\n if (distance > totalLength) {\n const angle = Math.atan2(dy, dx);\n distance = totalLength;\n mouseX = centerX + Math.cos(angle) * distance;\n mouseY = centerY + Math.sin(angle) * distance;\n }\n\n circles[circles.length - 1].x += (mouseX - circles[circles.length - 1].x) * 0.1;\n circles[circles.length - 1].y += (mouseY - circles[circles.length - 1].y) * 0.1;\n\n for (let i = circles.length - 2; i >= 0; i--) {\n const dx = circles[i + 1].x - circles[i].x;\n const dy = circles[i + 1].y - circles[i].y;\n const distance = Math.sqrt(dx * dx + dy * dy);\n if (distance > circles[i].radius - overlap) {\n const angle = Math.atan2(dy, dx);\n circles[i].x = circles[i + 1].x - Math.cos(angle) * (circles[i].radius - overlap);\n circles[i].y = circles[i + 1].y - Math.sin(angle) * (circles[i].radius - overlap);\n }\n }\n\n for (let i = 0; i < circles.length; i++) {\n const dx = circles[i].x - blackCircle.x;\n const dy = circles[i].y - blackCircle.y;\n const distance = Math.sqrt(dx * dx + dy * dy);\n const maxDistance = (circles[i].radius - overlap) * (i + 1);\n if (distance > maxDistance) {\n const angle = Math.atan2(dy, dx);\n circles[i].x = blackCircle.x + Math.cos(angle) * maxDistance;\n circles[i].y = blackCircle.y + Math.sin(angle) * maxDistance;\n }\n\n \/\/ Aggiungi movimento autonomo\n circles[i].angle += circles[i].speed;\n circles[i].offsetX = Math.cos(circles[i].angle) * 5;\n circles[i].offsetY = Math.sin(circles[i].angle) * 5;\n }\n\n circles.forEach((circle) => {\n ctx.beginPath();\n ctx.arc(\n circle.x + circle.offsetX,\n circle.y + circle.offsetY,\n circle.radius,\n 0,\n Math.PI * 2\n );\n ctx.fillStyle = circle.color;\n ctx.fill();\n });\n\n requestAnimationFrame(animate);\n }\n\n animate();\n\n \/\/ Ridimensiona il canvas quando la finestra viene ridimensionata\n window.addEventListener('resize', () => {\n const container = document.getElementById('canvas-container');\n const containerWidth = container.clientWidth;\n const containerHeight = container.clientHeight;\n let scale = Math.min(containerWidth \/ 900, containerHeight \/ 900);\n \n \/\/ Riduce la scala alla met\u00e0 su dispositivi mobili\n if (window.innerWidth <= 767) {\n scale *= 0.5;\n }\n \n canvas.style.transform = `scale(${scale})`;\n canvas.style.transformOrigin = 'top left';\n });\n\n \/\/ Chiama la funzione di ridimensionamento all'avvio\n window.dispatchEvent(new Event('resize'));\n <\/script>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f43ab01 e-con-full e-flex e-con e-child\" data-id=\"f43ab01\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0efe563 elementor-widget__width-initial text-center elementor-widget elementor-widget-heading\" data-id=\"0efe563\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">It all started with the brand<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed71871 elementor-absolute elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-image\" data-id=\"ed71871\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"_position":"absolute"}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"806\" height=\"800\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Mela-verme.svg\" class=\"attachment-full size-full wp-image-22326\" alt=\"Cerchio rosso con foglia che simula mela con verme colorato\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ab3947 elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"7ab3947\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"_position":"absolute"}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Mela.svg\" class=\"attachment-full size-full wp-image-21584\" alt=\"Cerchio rosso con foglia che simula mela\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1301c56 elementor-widget__width-inherit elementor-absolute elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"1301c56\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"source_json":{"url":"https:\\\/\\\/www.adiacent.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/lottieflow-scroll-down-03-ffffff-easey.json","id":13644,"size":"","alt":"","source":"library"},"link_to":"custom","custom_link":{"url":"#Global","is_external":"","nofollow":"","custom_attributes":""},"trigger":"none","loop":"yes","lazyload":"yes","_position":"absolute","source":"media_file","caption_source":"none","play_speed":{"unit":"px","size":1,"sizes":[]},"start_point":{"unit":"%","size":0,"sizes":[]},"end_point":{"unit":"%","size":100,"sizes":[]},"renderer":"svg"}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"e-lottie__container__link\" href=\"#Global\"><div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d43f10 e-flex e-con-boxed e-con e-parent\" data-id=\"0d43f10\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8582b8c elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8582b8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"_animation":"fadeIn"}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We do branding, starting (or restarting) from the fundamentals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-668f810 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"668f810\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"_animation":"fadeIn"}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Technically, \u201cbranding\u201d means to focus on the positioning of your company, product or service, emphasizing uniqueness, strengths and distinctive benefits. Always with the aim of building a concrete and intelligible map, able to guide the brand\u2019s online and offline communication, through every possible interaction with your target audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d76056b elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d76056b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"_animation":"fadeIn"}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>But enough with the definitions! The real deal is a different story. Why should you do branding? You should do it, in the simplest possible way, to make yourself preferable to your competitors, in the eyes of your audience. Preferably, with the nuances of meaning that this word carries with it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc7ddf4 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"bc7ddf4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2981398 elementor-widget elementor-widget-heading\" data-id=\"2981398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">preferable\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8e11a5 elementor-widget elementor-widget-heading\" data-id=\"d8e11a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">=<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b036e1 elementor-widget elementor-widget-heading\" data-id=\"4b036e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a87e11 elementor-align-right elementor-mobile-align-center elementor-tablet-align-center elementor-invisible elementor-widget elementor-widget-lottie\" data-id=\"9a87e11\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"source_json":{"url":"https:\\\/\\\/www.adiacent.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Branding-eng.json","id":24962,"size":"","alt":"","source":"library"},"trigger":"none","loop":"yes","motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":0.5,"sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":50,"end":100}},"motion_fx_devices":["desktop","laptop","tablet"],"_animation":"fadeIn","source":"media_file","caption_source":"none","link_to":"none","play_speed":{"unit":"px","size":1,"sizes":[]},"start_point":{"unit":"%","size":0,"sizes":[]},"end_point":{"unit":"%","size":100,"sizes":[]},"renderer":"svg"}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c77f707 elementor-align-center cta-adiacent elementor-widget elementor-widget-button\" data-id=\"c77f707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#Lets-talk\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17.483\" height=\"14.541\" viewBox=\"0 0 17.483 14.541\"><g id=\"link\" transform=\"translate(0 0.531)\"><line id=\"Linea_32\" data-name=\"Linea 32\" x2=\"16\" transform=\"translate(0 6.847)\" fill=\"none\" stroke=\"#000\" stroke-width=\"1.5\"><\/line><path id=\"Tracciato_50941\" data-name=\"Tracciato 50941\" d=\"M10.468.653l6.74,6.74-6.74,6.74\" transform=\"translate(-0.785 -0.653)\" fill=\"none\" stroke=\"#000\" stroke-width=\"1.5\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">become preferable<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8471c7 e-flex e-con-boxed e-con e-parent\" data-id=\"b8471c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d800f6 e-con-full e-flex e-con e-child\" data-id=\"7d800f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-652a2da elementor-align-left elementor-widget elementor-widget-button\" data-id=\"652a2da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">METHOD<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcb58c0 e-transform elementor-widget elementor-widget-image\" data-id=\"dcb58c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"_transform_rotateZ_effect_hover":{"unit":"px","size":-10,"sizes":[]},"_transform_rotateZ_effect_hover_laptop":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_hover_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_hover_mobile":{"unit":"deg","size":"","sizes":[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"142\" height=\"164\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Mani-2.svg\" class=\"attachment-full size-full wp-image-21793\" alt=\"disegno mano in segno di vittoria\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5d0308 e-con-full e-flex e-con e-child\" data-id=\"c5d0308\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-66bca37 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"66bca37\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b91f52c elementor-widget elementor-widget-heading\" data-id=\"b91f52c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">trust the \nworkshop<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0585ebc elementor-align-left elementor-widget elementor-widget-lottie\" data-id=\"0585ebc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"source_json":{"url":"https:\\\/\\\/www.adiacent.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Sottolineatura.json","id":21797,"size":"","alt":"","source":"library"},"source":"media_file","caption_source":"none","link_to":"none","trigger":"arriving_to_viewport","viewport":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"play_speed":{"unit":"px","size":1,"sizes":[]},"start_point":{"unit":"%","size":0,"sizes":[]},"end_point":{"unit":"%","size":100,"sizes":[]},"renderer":"svg"}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75f8cb5 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"75f8cb5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e458cc5 elementor-widget elementor-widget-text-editor\" data-id=\"e458cc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s sit around a table, equipped with curiosity, patience and critical spirit. We start from the workshop, the first step of each of our branding project\/process. Essential, engaging and, above all, customizable, according to the needs of the client and his team. It consists of three focuses that allow us to lay the foundations for any strategic, creative, or technological project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-524f24d e-con-full e-flex e-con e-parent\" data-id=\"524f24d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f70e920 e-transform elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"f70e920\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"_transform_flipX_effect":"transform"}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"74\" height=\"160\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/mezza-stella.svg\" class=\"attachment-full size-full wp-image-21771\" alt=\"mezza stella\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71c882e elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"71c882e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"75\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Stella-mobile.svg\" class=\"attachment-full size-full wp-image-22227\" alt=\"simbolo grafico stella\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c131f18 e-flex e-con-boxed e-con e-child\" data-id=\"c131f18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2db5dce e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2db5dce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-146e42d elementor-widget elementor-widget-image\" data-id=\"146e42d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":0.5,"sizes":[]},"motion_fx_devices":["desktop","laptop","tablet"],"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":50,"end":100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"488\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Essence.svg\" class=\"attachment-full size-full wp-image-21681\" alt=\"cerchi fucsia\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e922b9a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e922b9a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f94a160 elementor-widget elementor-widget-heading\" data-id=\"f94a160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">essence<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bf8eb1 e-con-full e-flex e-con e-child\" data-id=\"1bf8eb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c47ba elementor-align-left elementor-widget elementor-widget-button\" data-id=\"e7c47ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PURPOSE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b243d52 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"b243d52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VISION<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2ddeca elementor-align-left elementor-widget elementor-widget-button\" data-id=\"d2ddeca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">MISSION<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9417250 paragrafo-grand elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9417250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What is the brand\u2019s impact on the world and the surrounding market? How does it connect with its audience? What does it promise? These are the tools that help us look beyond the immediate and encourage us to think big, setting the right questions and metrics to monitor the achievement of goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d5e65d elementor-widget-mobile__width-initial elementor-hidden-desktop elementor-hidden-laptop e-transform elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"8d5e65d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"_transform_rotateZ_effect_mobile":{"unit":"deg","size":180,"sizes":[]},"_transform_rotateZ_effect":{"unit":"px","size":"","sizes":[]},"_transform_rotateZ_effect_laptop":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_tablet":{"unit":"deg","size":"","sizes":[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"75\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Stella-mobile.svg\" class=\"attachment-full size-full wp-image-22227\" alt=\"simbolo grafico stella\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a445e40 elementor-widget-mobile__width-initial elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"a445e40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"74\" height=\"160\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/mezza-stella.svg\" class=\"attachment-full size-full wp-image-21771\" alt=\"mezza stella\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29c13b8 e-flex e-con-boxed e-con e-parent\" data-id=\"29c13b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f9842f0 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f9842f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a56b13 elementor-widget elementor-widget-heading\" data-id=\"4a56b13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">scenario<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-970c52e e-con-full e-flex e-con e-child\" data-id=\"970c52e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0fb418 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c0fb418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">MARKET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d23e410 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"d23e410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">AUDIENCE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6f94d elementor-align-left elementor-widget elementor-widget-button\" data-id=\"7e6f94d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">COMPETITORS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19a0a55 elementor-widget elementor-widget-text-editor\" data-id=\"19a0a55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For the brand, context is crucial, that is the public stage in which it lives and operates. Never forget that. We can outline the best ideas, put revolutions on paper, and design foolproof strategies, but no brand can exist on its own. It exists, grows, and strengthens only through daily interaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e55d216 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e55d216\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20a93fb elementor-widget elementor-widget-image\" data-id=\"20a93fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":0.5,"sizes":[]},"motion_fx_devices":["desktop","laptop","tablet"],"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Scenario.svg\" class=\"attachment-full size-full wp-image-21754\" alt=\"cerchi colorati\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b31df4a e-flex e-con-boxed e-con e-parent\" data-id=\"b31df4a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ed8ec48 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"ed8ec48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0af5eca elementor-widget elementor-widget-image\" data-id=\"0af5eca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":0.5,"sizes":[]},"motion_fx_devices":["desktop","laptop","tablet"],"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":50,"end":100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"720\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Verme.svg\" class=\"attachment-full size-full wp-image-21761\" alt=\"cerchi colorati\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd404eb e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"bd404eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e366aca elementor-widget elementor-widget-heading\" data-id=\"e366aca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">identity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37743b2 e-con-full e-flex e-con e-child\" data-id=\"37743b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40cfb82 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"40cfb82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DESIGN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c9939f elementor-align-left elementor-widget elementor-widget-button\" data-id=\"8c9939f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">TONE OF VOICE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02c99f9 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"02c99f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">STORYTELLING<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f089155 paragrafo-grand elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f089155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Identity is the set of traits and characteristics that defines the brand, making it unique and distinguishable in the public’s perception, in line with its core values. It represents the manifestation of its essence: in the ways, times, and places where the brand chooses to communicate and interact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acc9a12 e-flex e-con-boxed e-con e-parent\" data-id=\"acc9a12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd3624d elementor-align-center cta-adiacent elementor-widget elementor-widget-button\" data-id=\"bd3624d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#Lets-talk\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17.483\" height=\"14.541\" viewBox=\"0 0 17.483 14.541\"><g id=\"link\" transform=\"translate(0 0.531)\"><line id=\"Linea_32\" data-name=\"Linea 32\" x2=\"16\" transform=\"translate(0 6.847)\" fill=\"none\" stroke=\"#000\" stroke-width=\"1.5\"><\/line><path id=\"Tracciato_50941\" data-name=\"Tracciato 50941\" d=\"M10.468.653l6.74,6.74-6.74,6.74\" transform=\"translate(-0.785 -0.653)\" fill=\"none\" stroke=\"#000\" stroke-width=\"1.5\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">let\u2019s sit at the table<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16d6c9f e-flex e-con-boxed e-con e-child\" data-id=\"16d6c9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-72e737f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"72e737f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c775454 elementor-widget elementor-widget-heading\" data-id=\"c775454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">focus on<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d96abf7 elementor-widget elementor-widget-image\" data-id=\"d96abf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"296\" height=\"64\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Sottolineatura-gialla.svg\" class=\"attachment-full size-full wp-image-21808\" alt=\"scarabocchio giallo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82ad1ba e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"82ad1ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f62b47 elementor-widget elementor-widget-text-editor\" data-id=\"2f62b47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Three hot topics at Adiacent, but more importantly, three hot topics for your branding project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da5628e e-flex e-con-boxed e-con e-parent\" data-id=\"da5628e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e6daad elementor-section-quadrati e-flex e-con-boxed e-con e-child\" data-id=\"3e6daad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8bb0329 e-con-full e-flex e-con e-child\" data-id=\"8bb0329\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fd8c002 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"fd8c002\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea422f elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"6ea422f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":0.5,"sizes":[]},"motion_fx_devices":["desktop","laptop","tablet"],"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"429\" height=\"292\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Palline-branding-2.svg\" class=\"attachment-full size-full wp-image-21838\" alt=\"cerchi colorati\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ce6853 elementor-widget elementor-widget-heading\" data-id=\"6ce6853\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">naming<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d933bc elementor-widget elementor-widget-text-editor\" data-id=\"0d933bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What is the origin of names? It is similar, we can say, to the way babies are born. To avoid misunderstandings, we’re not thinking about storks, but about the spirit that drives two parents to choose a name for a new life. What kind of journey do they envision for their baby? What personality and character their baby will have to take this journey? How will the name of their baby affect his\/her existence?<\/p><p>In our case, we\u2019re luckier, for sure. Because we will define the character and the personality of our creation, cell by cell, during the design and planning phases. However, the essence doesn\u2019t change. Choosing a name is always a delicate moment. Because the name, whenever it resonates, communicates (or recalls) the essence. Because the name is both a door and a seal, a beginning and an end, a possibility and a definition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ac89b2 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"0ac89b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":0.5,"sizes":[]},"motion_fx_devices":["desktop","laptop","tablet"],"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"429\" height=\"292\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Palline-branding-2.svg\" class=\"attachment-full size-full wp-image-21838\" alt=\"cerchi colorati\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c62f6d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1c62f6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-343a375 elementor-widget elementor-widget-image\" data-id=\"343a375\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":0.5,"sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","laptop","tablet","mobile"]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"429\" height=\"292\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Palline-branding.svg\" class=\"attachment-full size-full wp-image-21819\" alt=\"cerchi colorati\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceeb63b elementor-widget elementor-widget-heading\" data-id=\"ceeb63b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fb53b3 elementor-widget elementor-widget-text-editor\" data-id=\"4fb53b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As with the name, the design of the brand also meets unquestionable criteria.<br \/><strong><span style=\"text-decoration: underline;\">Originality<\/span>.<\/strong> It may seem obvious, but one brand corresponds to one identity. It must be consistent with the values it expresses and stand out in its context of use.<br \/><strong><span style=\"text-decoration: underline;\">Usability<\/span>.<\/strong> The success of a brand depends on its ability to combine design and functionality. Therefore, the brand must be thoroughly tested to validate its effectiveness in the minds and the hands of the public.<br \/><span style=\"text-decoration: underline;\"><strong>Scalability<\/strong><\/span>. Let\u2019s move to a less obvious aspect: brands are an expression of design that lives, evolves and grows over time.<\/p><p>Thus, the brand is created to respond to even remote possibilities that could become very close according to strategic developments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-283d63d e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"283d63d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb72d01 elementor-widget elementor-widget-heading\" data-id=\"bb72d01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">experience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f044a7 elementor-widget elementor-widget-text-editor\" data-id=\"0f044a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When the brand meets its audience, the concept of experience is born. This concept includes every possible point of contact, interaction, and dialogue: content, advertising, digital campaigns, websites, apps, e-commerce, chatbots, packaging, videos, retail displays, exhibition stands, catalogues, brochures, in short, everything you can imagine and create in the name of omnichannelity. The goal of brand experience is to build a strong, positive, and transparent relationship through memorable and meaningful communication moments that allow your customer to become a true supporter and ambassador of the brand promise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdd2d7a e-flex e-con-boxed e-con e-parent\" data-id=\"fdd2d7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbfc83e elementor-align-center cta-adiacent elementor-widget elementor-widget-button\" data-id=\"bbfc83e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#Lets-talk\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17.483\" height=\"14.541\" viewBox=\"0 0 17.483 14.541\"><g id=\"link\" transform=\"translate(0 0.531)\"><line id=\"Linea_32\" data-name=\"Linea 32\" x2=\"16\" transform=\"translate(0 6.847)\" fill=\"none\" stroke=\"#000\" stroke-width=\"1.5\"><\/line><path id=\"Tracciato_50941\" data-name=\"Tracciato 50941\" d=\"M10.468.653l6.74,6.74-6.74,6.74\" transform=\"translate(-0.785 -0.653)\" fill=\"none\" stroke=\"#000\" stroke-width=\"1.5\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">tell us yout project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5b3008 e-flex e-con-boxed e-con e-parent\" data-id=\"e5b3008\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-70a9592 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"70a9592\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e1af3c elementor-widget elementor-widget-heading\" data-id=\"8e1af3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Meet<br> the experts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f74a1e1 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f74a1e1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed9c2c elementor-widget elementor-widget-text-editor\" data-id=\"1ed9c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contact our experts who lead the branding team at Adiacent, ready to assist you with your business projects<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12e0cdb e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"12e0cdb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic","animation":"fadeIn"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0becaf elementor-widget elementor-widget-pp-team-member-carousel\" data-id=\"d0becaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pp-team-member-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper-container-wrap\">\n\t\t\t<div class=\"pp-tm-wrapper pp-tm-carousel pp-swiper-slider swiper\" id=\"swiper-container-d0becaf\" data-slider-settings=\"{"direction":"horizontal","effect":"slide","speed":600,"slides_per_view":4,"space_between":20,"auto_height":true,"loop":"yes","grab_cursor":true,"autoplay":"yes","autoplay_speed":2000,"pause_on_interaction":"","slides_per_view_mobile":2,"space_between_mobile":10,"slides_per_view_tablet":3,"space_between_tablet":20,"slides_per_view_laptop":4,"space_between_laptop":10}\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"pp-tm\">\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-image\"> \n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Nicola-Fragnelli.jpg\" alt=\"Nicola Fragnelli (capelli scuri ricci e camicia a scacchi)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-content pp-tm-content-normal\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-tm-name\">\n\t\t\tNicola Fragnelli\t\t<\/h3>\n\n\t\t\t\t\t<div class=\"pp-tm-position\">\n\t\t\t\tBrand Strategist\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-tm-social-links-wrap\">\n\t\t\t<ul class=\"pp-tm-social-links\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/nicola-fragnelli-88667998\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon-wrap\">\n\t\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon pp-icon\"><i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i><\/span>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"pp-tm\">\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-image\"> \n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Ilaria-di-Carlo.jpg\" alt=\"Ilaria Di Carlo (capelli corti e grigi)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-content pp-tm-content-normal\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-tm-name\">\n\t\t\tIlaria di Carlo\t\t<\/h3>\n\n\t\t\t\t\t<div class=\"pp-tm-position\">\n\t\t\t\tExecutive Creative Director\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-tm-social-links-wrap\">\n\t\t\t<ul class=\"pp-tm-social-links\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/ilaria-di-carlo-2565611b\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon-wrap pp-tm-social-icon-wrap\">\n\t\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon pp-icon\"><i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i><\/span>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"pp-tm\">\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-image\"> \n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Jury-Borgianni.jpg\" alt=\"Juri Borgianni (uomo capelli scuri e occhiali)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-content pp-tm-content-normal\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-tm-name\">\n\t\t\tJury Borgianni\t\t<\/h3>\n\n\t\t\t\t\t<div class=\"pp-tm-position\">\n\t\t\t\tDigital Strategist\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-tm-social-links-wrap\">\n\t\t\t<ul class=\"pp-tm-social-links\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/juryborgianni\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap\">\n\t\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon pp-icon\"><i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i><\/span>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"pp-tm\">\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-image\"> \n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Laura-Paradisi.jpg\" alt=\"Laura Paradisi (ragazza capelli scuri)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-content pp-tm-content-normal\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-tm-name\">\n\t\t\tLaura Paradisi\t\t<\/h3>\n\n\t\t\t\t\t<div class=\"pp-tm-position\">\n\t\t\t\tArt Director\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-tm-social-links-wrap\">\n\t\t\t<ul class=\"pp-tm-social-links\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/laura-paradisi-46361410b\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap\">\n\t\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon pp-icon\"><i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i><\/span>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"pp-tm\">\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-image\"> \n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Claudia-Spadoni-web.jpg\" alt=\"Claudia Spadoni (capelli lunghi scuri, camicia bianca)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-content pp-tm-content-normal\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-tm-name\">\n\t\t\tClaudia Spadoni\t\t<\/h3>\n\n\t\t\t\t\t<div class=\"pp-tm-position\">\n\t\t\t\tCopywriter\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-tm-social-links-wrap\">\n\t\t\t<ul class=\"pp-tm-social-links\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/claudia-spadoni-social-media-manager-copywriter\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap\">\n\t\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon pp-icon\"><i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i><\/span>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"pp-tm\">\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-image\"> \n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Giulia-Gabbarrini.jpg\" alt=\"Giulia Gabarrini (capelli castani lisci e occhiali)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-content pp-tm-content-normal\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-tm-name\">\n\t\t\tGiulia Gabbarrini\t\t<\/h3>\n\n\t\t\t\t\t<div class=\"pp-tm-position\">\n\t\t\t\tProject Manager\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-tm-social-links-wrap\">\n\t\t\t<ul class=\"pp-tm-social-links\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/giuliagabbarrini\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap\">\n\t\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon pp-icon\"><i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i><\/span>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"pp-tm\">\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-image\"> \n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Gabriele-nero.jpg\" alt=\"Gabriele Simonetti (calvo con barba e camicia)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-content pp-tm-content-normal\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-tm-name\">\n\t\t\tGabriele Simonetti\t\t<\/h3>\n\n\t\t\t\t\t<div class=\"pp-tm-position\">\n\t\t\t\tGraphic Designer\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-tm-social-links-wrap\">\n\t\t\t<ul class=\"pp-tm-social-links\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/gabriele-simonetti-6a483637\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap\">\n\t\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon pp-icon\"><i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i><\/span>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"pp-tm\">\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-image\"> \n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Silvia-Storti-nero.jpg\" alt=\"Silvia Storti (capelli a caschetto con occhiali)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-content pp-tm-content-normal\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-tm-name\">\n\t\t\tSilvia Storti\t\t<\/h3>\n\n\t\t\t\t\t<div class=\"pp-tm-position\">\n\t\t\t\tProject Manager\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-tm-social-links-wrap\">\n\t\t\t<ul class=\"pp-tm-social-links\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/silvia-storti-23235043\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap\">\n\t\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon pp-icon\"><i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i><\/span>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"pp-tm\">\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-image\"> \n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Johara-nero.jpg\" alt=\"Johara (capelli lunghi castani)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-content pp-tm-content-normal\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-tm-name\">\n\t\t\tJohara Camilletti\t\t<\/h3>\n\n\t\t\t\t\t<div class=\"pp-tm-position\">\n\t\t\t\tCopywriter\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-tm-social-links-wrap\">\n\t\t\t<ul class=\"pp-tm-social-links\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/johara-camilletti\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap\">\n\t\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon pp-icon\"><i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i><\/span>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"pp-tm\">\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-image\"> \n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Irene-Nero.jpg\" alt=\"Irene Rovai (capelli mossi, occhiali, giacca gialla)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-content pp-tm-content-normal\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-tm-name\">\n\t\t\tIrene Rovai\t\t<\/h3>\n\n\t\t\t\t\t<div class=\"pp-tm-position\">\n\t\t\t\tDigital Strategist\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-tm-social-links-wrap\">\n\t\t\t<ul class=\"pp-tm-social-links\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/irenerovai\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap\">\n\t\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon pp-icon\"><i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i><\/span>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1fa5f5 e-con-full e-flex e-con e-parent\" data-id=\"a1fa5f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t<div class=\"elementor-element elementor-element-3bf64cd e-flex e-con-boxed e-con e-child\" data-id=\"3bf64cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc40d84 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"bc40d84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8508720 elementor-widget elementor-widget-heading\" data-id=\"8508720\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Under the spotlight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34d4e81 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"34d4e81\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32c05b0 elementor-widget elementor-widget-text-editor\" data-id=\"32c05b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Take your time to discover a preview of our successful stories, since facts count more than just words.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f88911a carosello-custom elementor-widget elementor-widget-image-carousel\" data-id=\"f88911a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"slides_to_show":"4","navigation":"none","slides_to_show_mobile":"1","slides_to_show_laptop":"3","autoplay":"yes","pause_on_interaction":"yes","autoplay_speed":5000,"infinite":"yes","speed":500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/ITS-prodigi.svg\" alt=\"Logo its Prodigi professione digitale\" \/><figcaption class=\"elementor-image-carousel-caption\">Ideazione del nome, del logo e dell\u2019identit\u00e0 di marca per l\u2019istituto dedicato alla formazione dei professionisti del mercato digitale. La casa dove il talento \u00e8 assoluto protagonista. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Boleco.case_.svg\" alt=\"Logo Boleco -\" \/><figcaption class=\"elementor-image-carousel-caption\">Dal business plan allo storytelling, ovviamente passando per la creazione del nome, del logo e dell\u2019identit\u00e0 di marca. Una storia di design italiano che vince la sfida dell\u2019omnicanalit\u00e0.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/COAL-case.svg\" alt=\"Coal\" \/><figcaption class=\"elementor-image-carousel-caption\">ADV e allestimento dei punti vendita con le campagne creative per raccontare i valori del brand e dei suoi prodotti a marchio. La genuinit\u00e0 incontra l\u2019orgoglio sconfinato per il territorio.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Elettromedia-case.svg\" alt=\"logo Elettromedia - Evolution of Technology and Art of Sound\" \/><figcaption class=\"elementor-image-carousel-caption\">Workshop finalizzato al riposizionamento e alla progettazione dei playbook per i marchi del gruppo: Audison, Hertz e Lavoce Italiana. La purezza e la forza del suono in alta definizione.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/T5-case.svg\" alt=\"Logo T5 - t5\" \/><figcaption class=\"elementor-image-carousel-caption\">Rebranding e progettazione dell\u2019architettura di marca per una realt\u00e0 in continua crescita, con l\u2019ambizione di scrivere la storia green in Italia. Visione e cultura al servizio del territorio.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Timenet-case.svg\" alt=\"Logo Timenet - connessi sicuri e soddisfatti\" \/><figcaption class=\"elementor-image-carousel-caption\">Rebranding, ideazione del payoff e progettazione del corporate storytelling. Dalla Toscana all\u2019Italia, l\u2019azienda di telecomunicazioni con il pi\u00f9 alto tasso di clienti soddisfatti.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Messersi-case.svg\" alt=\"Logo Messers\u00ec - Machines born to work\" \/><figcaption class=\"elementor-image-carousel-caption\">Rebranding, progettazione del corporate storytelling, realizzazione di tutto il materiale di comunicazione aziendale. Dalla carta al digitale e viceversa, senza interruzioni.<\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0e2a3 e-transform e-transform elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1b0e2a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"_transform_rotateZ_effect_hover":{"unit":"px","size":16,"sizes":[]},"_transform_rotateZ_effect":{"unit":"px","size":"","sizes":[]},"_transform_rotateZ_effect_laptop":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_hover_laptop":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_hover_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_hover_mobile":{"unit":"deg","size":"","sizes":[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"231\" height=\"250\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Mela-1.svg\" class=\"attachment-full size-full wp-image-21914\" alt=\"to\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2161885 e-flex e-con-boxed e-con e-parent\" data-id=\"2161885\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d3c25 elementor-widget elementor-widget-menu-anchor\" data-id=\"d9d3c25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Lets-talk\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2e2ed1 unified_form_container e-flex e-con-boxed e-con e-parent\" data-id=\"b2e2ed1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cb8220b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"cb8220b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb85218 elementor-widget elementor-widget-heading\" data-id=\"bb85218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The world is waiting for you <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c599a56 elementor-widget elementor-widget-text-editor\" data-id=\"c599a56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every second that passes is a second lost for the growth of your business. It\u2019s not the time to hesitate. The world is here: break the hesitation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95f437d elementor-widget elementor-widget-html\" data-id=\"95f437d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n\/*\n.page-id-12937 span.wpcf7-form-control.wpcf7-acceptance {\n margin-left: -30px;\n font-size: 18px;\n}\n.page-id-12937 span.wpcf7-list-item-label {\n font-size: 18px;\n margin-left: 10px;\n}\n.page-id-12937 input.wpcf7-form-control.has-spinner.wpcf7-submit.text-button:disabled {\n opacity: .4;\n}\n\n.privacy-form.dati-personali {\n color: #fff;\n margin-top: 0px \n}\n\n.privacy-form.dati-terzi {\n color: #fff;\n margin-top: -30px \n}*\/\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a87387f _form-landing eael-contact-form-7-button-align-left eael-contact-form-7-button-custom elementor-widget elementor-widget-eael-contact-form-7\" data-id=\"a87387f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-contact-form-7.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-contact-form-7-wrapper\">\n <div class=\"eael-contact-form eael-contact-form-7 eael-contact-form-a87387f placeholder-show eael-custom-radio-checkbox eael-contact-form-align-default\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f183-o1\" lang=\"it-IT\" dir=\"ltr\" data-wpcf7-id=\"183\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/24873#wpcf7-f183-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Modulo di contatto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"183\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"it_IT\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f183-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label> name and surname* <\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n<\/p>\n<p><label> company* <\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"organization\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span>\n<\/p>\n<p><label> email* <\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n<\/p>\n<p><label> mobile phone* <\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" autocomplete=\"tel\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span>\n<\/p>\n<p><label> message* <\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span>\n<\/p>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"-- Non Assegnato --\" type=\"hidden\" name=\"your-salesperson\" \/>\n<div class=\"privacy-form termini-condizioni\">\n\t<p><label class=\"checkbox-main-label\" data-field=\"privacy\"> I have read the terms and conditions*<br \/>\nI confirm that I have read the <a href=\"\/en\/informativa-modulo-contatti\/\" target=\"_blank\">privacy policy<\/a> and therefore authorise the processing of my data. <\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-privacy\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required customCheckbox acceptance-required\"><span class=\"wpcf7-list-item first last\"><label><input type=\"checkbox\" name=\"acceptance-privacy[]\" value=\"Agree\" \/><span class=\"wpcf7-list-item-label\">Agree<\/span><\/label><\/span><\/span><\/span>\n\t<\/p>\n<\/div>\n<div class=\"privacy-form\">\n\t<p><label class=\"checkbox-main-label\" data-field=\"personal data disclosure to Adiacent for marketing reasons\"> I consent to the communication of my personal data to Adiacent S.p.A. Societ\u00e0 Benefit in order to receive commercial, informative and promotional communications relating to the services and products of the aforementioned companies. * <\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-dati-adiacent\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required wpcf7-exclusive-checkbox customCheckbox\"><span class=\"wpcf7-list-item first\"><label><input type=\"checkbox\" name=\"checkbox-dati-adiacent\" value=\"Agree\" \/><span class=\"wpcf7-list-item-label\">Agree<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"checkbox\" name=\"checkbox-dati-adiacent\" value=\"Do Not Agree\" \/><span class=\"wpcf7-list-item-label\">Do Not Agree<\/span><\/label><\/span><\/span><\/span>\n\t<\/p>\n<\/div>\n<div class=\"privacy-form\">\n\t<p><label class=\"checkbox-main-label\" data-field=\"personal data disclosure to third-party companies for marketing reasons\"> I consent to the disclosure of my personal data to third-party companies (belonging to the product categories ATECO J62, J63 and M70 concerning IT products and services and business consulting). * <\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-dati-terze-parti\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required wpcf7-exclusive-checkbox customCheckbox\"><span class=\"wpcf7-list-item first\"><label><input type=\"checkbox\" name=\"checkbox-dati-terze-parti\" value=\"Agree\" \/><span class=\"wpcf7-list-item-label\">Agree<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"checkbox\" name=\"checkbox-dati-terze-parti\" value=\"Do Not Agree\" \/><span class=\"wpcf7-list-item-label\">Do Not Agree<\/span><\/label><\/span><\/span><\/span>\n\t<\/p>\n<\/div>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner text-button\" type=\"submit\" value=\"send\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Verme Animato It all started with the brand We do branding, starting (or restarting) from the fundamentals Technically, \u201cbranding\u201d means to focus on the positioning of your company, product or service, emphasizing uniqueness, strengths and distinctive benefits. Always with the aim of building a concrete and intelligible map, able to guide the brand\u2019s online and […]<\/p>\n","protected":false},"author":32,"featured_media":22549,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-24873","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n<title>Branding - Adiacent | digital comes true<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adiacent.com\/en\/branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding - Adiacent | digital comes true\" \/>\n<meta property=\"og:description\" content=\"Verme Animato It all started with the brand We do branding, starting (or restarting) from the fundamentals Technically, \u201cbranding\u201d means to focus on the positioning of your company, product or service, emphasizing uniqueness, strengths and distinctive benefits. 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\n\t\t\t\t\t\n\n\n \n \n Verme Animato<\/title>\n <style>\n #canvas-container {\n width: 100%;\n max-width: 800px;\n height: 800px;\n overflow: hidden;\n margin: 0 auto;\n }\n canvas {\n display: block;\n }\n <\/style>\n<\/head>\n<body>\n <div id=\"canvas-container\">\n <canvas id=\"canvas\"><\/canvas>\n <\/div>\n <script>\n const canvas = document.getElementById('canvas');\n const ctx = canvas.getContext('2d');\n\n canvas.width = 900;\n canvas.height = 900;\n\n const numCircles = 13;\n const circleRadius = 75;\n const blackCircleRadius = 85;\n const overlap = 50;\n const totalLength = (circleRadius - overlap) * (numCircles - 1);\n\n const colors = [\n '#6DC14B', '#FF8CF5', '#EA5E3E', '#6DC14B', '#EB2627', \n '#FF8CF5', '#6DC14B', '#ECB620', '#FF8CF5', '#EA5E3E', \n '#EB2627', '#6DC14B', '#EA5E3E'\n ].reverse();\n\n const centerX = canvas.width \/ 2 + 00;\n const centerY = canvas.height \/ 2 + 00;\n\n const blackCircle = {\n x: centerX,\n y: centerY,\n radius: blackCircleRadius,\n color: 'black'\n };\n\n const circles = Array.from({ length: numCircles }).map((_, i) => ({\n x: centerX,\n y: centerY,\n color: colors[i],\n radius: circleRadius,\n offsetX: 0,\n offsetY: 0,\n angle: Math.random() * Math.PI * 2,\n speed: 0.02 + Math.random() * 0.03\n }));\n\n let mouseX = centerX;\n let mouseY = centerY;\n\n document.addEventListener('mousemove', (e) => {\n const rect = canvas.getBoundingClientRect();\n mouseX = e.clientX - rect.left;\n mouseY = e.clientY - rect.top;\n });\n\n function animate() {\n ctx.clearRect(0, 0, canvas.width, canvas.height);\n\n \/\/ Disegna il cerchio nero fisso alla base\n ctx.beginPath();\n ctx.arc(blackCircle.x, blackCircle.y, blackCircle.radius, 0, Math.PI * 2);\n ctx.fillStyle = blackCircle.color;\n ctx.fill();\n\n const dx = mouseX - centerX;\n const dy = mouseY - centerY;\n let distance = Math.sqrt(dx * dx + dy * dy);\n\n if (distance > totalLength) {\n const angle = Math.atan2(dy, dx);\n distance = totalLength;\n mouseX = centerX + Math.cos(angle) * distance;\n mouseY = centerY + Math.sin(angle) * distance;\n }\n\n circles[circles.length - 1].x += (mouseX - circles[circles.length - 1].x) * 0.1;\n circles[circles.length - 1].y += (mouseY - circles[circles.length - 1].y) * 0.1;\n\n for (let i = circles.length - 2; i >= 0; i--) {\n const dx = circles[i + 1].x - circles[i].x;\n const dy = circles[i + 1].y - circles[i].y;\n const distance = Math.sqrt(dx * dx + dy * dy);\n if (distance > circles[i].radius - overlap) {\n const angle = Math.atan2(dy, dx);\n circles[i].x = circles[i + 1].x - Math.cos(angle) * (circles[i].radius - overlap);\n circles[i].y = circles[i + 1].y - Math.sin(angle) * (circles[i].radius - overlap);\n }\n }\n\n for (let i = 0; i < circles.length; i++) {\n const dx = circles[i].x - blackCircle.x;\n const dy = circles[i].y - blackCircle.y;\n const distance = Math.sqrt(dx * dx + dy * dy);\n const maxDistance = (circles[i].radius - overlap) * (i + 1);\n if (distance > maxDistance) {\n const angle = Math.atan2(dy, dx);\n circles[i].x = blackCircle.x + Math.cos(angle) * maxDistance;\n circles[i].y = blackCircle.y + Math.sin(angle) * maxDistance;\n }\n\n \/\/ Aggiungi movimento autonomo\n circles[i].angle += circles[i].speed;\n circles[i].offsetX = Math.cos(circles[i].angle) * 5;\n circles[i].offsetY = Math.sin(circles[i].angle) * 5;\n }\n\n circles.forEach((circle) => {\n ctx.beginPath();\n ctx.arc(\n circle.x + circle.offsetX,\n circle.y + circle.offsetY,\n circle.radius,\n 0,\n Math.PI * 2\n );\n ctx.fillStyle = circle.color;\n ctx.fill();\n });\n\n requestAnimationFrame(animate);\n }\n\n animate();\n\n \/\/ Ridimensiona il canvas quando la finestra viene ridimensionata\n window.addEventListener('resize', () => {\n const container = document.getElementById('canvas-container');\n const containerWidth = container.clientWidth;\n const containerHeight = container.clientHeight;\n let scale = Math.min(containerWidth \/ 900, containerHeight \/ 900);\n \n \/\/ Riduce la scala alla met\u00e0 su dispositivi mobili\n if (window.innerWidth <= 767) {\n scale *= 0.5;\n }\n \n canvas.style.transform = `scale(${scale})`;\n canvas.style.transformOrigin = 'top left';\n });\n\n \/\/ Chiama la funzione di ridimensionamento all'avvio\n window.dispatchEvent(new Event('resize'));\n <\/script>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f43ab01 e-con-full e-flex e-con e-child\" data-id=\"f43ab01\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0efe563 elementor-widget__width-initial text-center elementor-widget elementor-widget-heading\" data-id=\"0efe563\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">It all started with the brand<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed71871 elementor-absolute elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-image\" data-id=\"ed71871\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"_position":"absolute"}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"806\" height=\"800\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Mela-verme.svg\" class=\"attachment-full size-full wp-image-22326\" alt=\"Cerchio rosso con foglia che simula mela con verme colorato\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ab3947 elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"7ab3947\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"_position":"absolute"}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Mela.svg\" class=\"attachment-full size-full wp-image-21584\" alt=\"Cerchio rosso con foglia che simula mela\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1301c56 elementor-widget__width-inherit elementor-absolute elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"1301c56\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"source_json":{"url":"https:\\\/\\\/www.adiacent.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/lottieflow-scroll-down-03-ffffff-easey.json","id":13644,"size":"","alt":"","source":"library"},"link_to":"custom","custom_link":{"url":"#Global","is_external":"","nofollow":"","custom_attributes":""},"trigger":"none","loop":"yes","lazyload":"yes","_position":"absolute","source":"media_file","caption_source":"none","play_speed":{"unit":"px","size":1,"sizes":[]},"start_point":{"unit":"%","size":0,"sizes":[]},"end_point":{"unit":"%","size":100,"sizes":[]},"renderer":"svg"}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"e-lottie__container__link\" href=\"#Global\"><div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d43f10 e-flex e-con-boxed e-con e-parent\" data-id=\"0d43f10\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8582b8c elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8582b8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"_animation":"fadeIn"}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We do branding, starting (or restarting) from the fundamentals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-668f810 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"668f810\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"_animation":"fadeIn"}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Technically, \u201cbranding\u201d means to focus on the positioning of your company, product or service, emphasizing uniqueness, strengths and distinctive benefits. Always with the aim of building a concrete and intelligible map, able to guide the brand\u2019s online and offline communication, through every possible interaction with your target audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d76056b elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d76056b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"_animation":"fadeIn"}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>But enough with the definitions! The real deal is a different story. Why should you do branding? You should do it, in the simplest possible way, to make yourself preferable to your competitors, in the eyes of your audience. Preferably, with the nuances of meaning that this word carries with it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc7ddf4 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"bc7ddf4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2981398 elementor-widget elementor-widget-heading\" data-id=\"2981398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">preferable\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8e11a5 elementor-widget elementor-widget-heading\" data-id=\"d8e11a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">=<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b036e1 elementor-widget elementor-widget-heading\" data-id=\"4b036e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a87e11 elementor-align-right elementor-mobile-align-center elementor-tablet-align-center elementor-invisible elementor-widget elementor-widget-lottie\" data-id=\"9a87e11\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"source_json":{"url":"https:\\\/\\\/www.adiacent.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Branding-eng.json","id":24962,"size":"","alt":"","source":"library"},"trigger":"none","loop":"yes","motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":0.5,"sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":50,"end":100}},"motion_fx_devices":["desktop","laptop","tablet"],"_animation":"fadeIn","source":"media_file","caption_source":"none","link_to":"none","play_speed":{"unit":"px","size":1,"sizes":[]},"start_point":{"unit":"%","size":0,"sizes":[]},"end_point":{"unit":"%","size":100,"sizes":[]},"renderer":"svg"}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c77f707 elementor-align-center cta-adiacent elementor-widget elementor-widget-button\" data-id=\"c77f707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#Lets-talk\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17.483\" height=\"14.541\" viewBox=\"0 0 17.483 14.541\"><g id=\"link\" transform=\"translate(0 0.531)\"><line id=\"Linea_32\" data-name=\"Linea 32\" x2=\"16\" transform=\"translate(0 6.847)\" fill=\"none\" stroke=\"#000\" stroke-width=\"1.5\"><\/line><path id=\"Tracciato_50941\" data-name=\"Tracciato 50941\" d=\"M10.468.653l6.74,6.74-6.74,6.74\" transform=\"translate(-0.785 -0.653)\" fill=\"none\" stroke=\"#000\" stroke-width=\"1.5\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">become preferable<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8471c7 e-flex e-con-boxed e-con e-parent\" data-id=\"b8471c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d800f6 e-con-full e-flex e-con e-child\" data-id=\"7d800f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-652a2da elementor-align-left elementor-widget elementor-widget-button\" data-id=\"652a2da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">METHOD<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcb58c0 e-transform elementor-widget elementor-widget-image\" data-id=\"dcb58c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"_transform_rotateZ_effect_hover":{"unit":"px","size":-10,"sizes":[]},"_transform_rotateZ_effect_hover_laptop":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_hover_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_hover_mobile":{"unit":"deg","size":"","sizes":[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"142\" height=\"164\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Mani-2.svg\" class=\"attachment-full size-full wp-image-21793\" alt=\"disegno mano in segno di vittoria\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5d0308 e-con-full e-flex e-con e-child\" data-id=\"c5d0308\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-66bca37 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"66bca37\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b91f52c elementor-widget elementor-widget-heading\" data-id=\"b91f52c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">trust the \nworkshop<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0585ebc elementor-align-left elementor-widget elementor-widget-lottie\" data-id=\"0585ebc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"source_json":{"url":"https:\\\/\\\/www.adiacent.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Sottolineatura.json","id":21797,"size":"","alt":"","source":"library"},"source":"media_file","caption_source":"none","link_to":"none","trigger":"arriving_to_viewport","viewport":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"play_speed":{"unit":"px","size":1,"sizes":[]},"start_point":{"unit":"%","size":0,"sizes":[]},"end_point":{"unit":"%","size":100,"sizes":[]},"renderer":"svg"}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75f8cb5 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"75f8cb5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e458cc5 elementor-widget elementor-widget-text-editor\" data-id=\"e458cc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s sit around a table, equipped with curiosity, patience and critical spirit. We start from the workshop, the first step of each of our branding project\/process. Essential, engaging and, above all, customizable, according to the needs of the client and his team. It consists of three focuses that allow us to lay the foundations for any strategic, creative, or technological project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-524f24d e-con-full e-flex e-con e-parent\" data-id=\"524f24d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f70e920 e-transform elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"f70e920\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"_transform_flipX_effect":"transform"}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"74\" height=\"160\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/mezza-stella.svg\" class=\"attachment-full size-full wp-image-21771\" alt=\"mezza stella\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71c882e elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"71c882e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"75\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Stella-mobile.svg\" class=\"attachment-full size-full wp-image-22227\" alt=\"simbolo grafico stella\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c131f18 e-flex e-con-boxed e-con e-child\" data-id=\"c131f18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2db5dce e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2db5dce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-146e42d elementor-widget elementor-widget-image\" data-id=\"146e42d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":0.5,"sizes":[]},"motion_fx_devices":["desktop","laptop","tablet"],"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":50,"end":100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"488\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Essence.svg\" class=\"attachment-full size-full wp-image-21681\" alt=\"cerchi fucsia\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e922b9a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e922b9a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f94a160 elementor-widget elementor-widget-heading\" data-id=\"f94a160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">essence<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bf8eb1 e-con-full e-flex e-con e-child\" data-id=\"1bf8eb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c47ba elementor-align-left elementor-widget elementor-widget-button\" data-id=\"e7c47ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PURPOSE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b243d52 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"b243d52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VISION<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2ddeca elementor-align-left elementor-widget elementor-widget-button\" data-id=\"d2ddeca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">MISSION<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9417250 paragrafo-grand elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9417250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What is the brand\u2019s impact on the world and the surrounding market? How does it connect with its audience? What does it promise? These are the tools that help us look beyond the immediate and encourage us to think big, setting the right questions and metrics to monitor the achievement of goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d5e65d elementor-widget-mobile__width-initial elementor-hidden-desktop elementor-hidden-laptop e-transform elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"8d5e65d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"_transform_rotateZ_effect_mobile":{"unit":"deg","size":180,"sizes":[]},"_transform_rotateZ_effect":{"unit":"px","size":"","sizes":[]},"_transform_rotateZ_effect_laptop":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_tablet":{"unit":"deg","size":"","sizes":[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"75\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Stella-mobile.svg\" class=\"attachment-full size-full wp-image-22227\" alt=\"simbolo grafico stella\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a445e40 elementor-widget-mobile__width-initial elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"a445e40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"74\" height=\"160\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/mezza-stella.svg\" class=\"attachment-full size-full wp-image-21771\" alt=\"mezza stella\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29c13b8 e-flex e-con-boxed e-con e-parent\" data-id=\"29c13b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f9842f0 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f9842f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a56b13 elementor-widget elementor-widget-heading\" data-id=\"4a56b13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">scenario<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-970c52e e-con-full e-flex e-con e-child\" data-id=\"970c52e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0fb418 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c0fb418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">MARKET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d23e410 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"d23e410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">AUDIENCE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6f94d elementor-align-left elementor-widget elementor-widget-button\" data-id=\"7e6f94d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">COMPETITORS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19a0a55 elementor-widget elementor-widget-text-editor\" data-id=\"19a0a55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For the brand, context is crucial, that is the public stage in which it lives and operates. Never forget that. We can outline the best ideas, put revolutions on paper, and design foolproof strategies, but no brand can exist on its own. It exists, grows, and strengthens only through daily interaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e55d216 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e55d216\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20a93fb elementor-widget elementor-widget-image\" data-id=\"20a93fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":0.5,"sizes":[]},"motion_fx_devices":["desktop","laptop","tablet"],"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Scenario.svg\" class=\"attachment-full size-full wp-image-21754\" alt=\"cerchi colorati\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b31df4a e-flex e-con-boxed e-con e-parent\" data-id=\"b31df4a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ed8ec48 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"ed8ec48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0af5eca elementor-widget elementor-widget-image\" data-id=\"0af5eca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":0.5,"sizes":[]},"motion_fx_devices":["desktop","laptop","tablet"],"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":50,"end":100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"720\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Verme.svg\" class=\"attachment-full size-full wp-image-21761\" alt=\"cerchi colorati\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd404eb e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"bd404eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e366aca elementor-widget elementor-widget-heading\" data-id=\"e366aca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">identity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37743b2 e-con-full e-flex e-con e-child\" data-id=\"37743b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40cfb82 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"40cfb82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DESIGN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c9939f elementor-align-left elementor-widget elementor-widget-button\" data-id=\"8c9939f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">TONE OF VOICE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02c99f9 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"02c99f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">STORYTELLING<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f089155 paragrafo-grand elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f089155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Identity is the set of traits and characteristics that defines the brand, making it unique and distinguishable in the public’s perception, in line with its core values. It represents the manifestation of its essence: in the ways, times, and places where the brand chooses to communicate and interact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acc9a12 e-flex e-con-boxed e-con e-parent\" data-id=\"acc9a12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd3624d elementor-align-center cta-adiacent elementor-widget elementor-widget-button\" data-id=\"bd3624d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#Lets-talk\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17.483\" height=\"14.541\" viewBox=\"0 0 17.483 14.541\"><g id=\"link\" transform=\"translate(0 0.531)\"><line id=\"Linea_32\" data-name=\"Linea 32\" x2=\"16\" transform=\"translate(0 6.847)\" fill=\"none\" stroke=\"#000\" stroke-width=\"1.5\"><\/line><path id=\"Tracciato_50941\" data-name=\"Tracciato 50941\" d=\"M10.468.653l6.74,6.74-6.74,6.74\" transform=\"translate(-0.785 -0.653)\" fill=\"none\" stroke=\"#000\" stroke-width=\"1.5\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">let\u2019s sit at the table<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16d6c9f e-flex e-con-boxed e-con e-child\" data-id=\"16d6c9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-72e737f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"72e737f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c775454 elementor-widget elementor-widget-heading\" data-id=\"c775454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">focus on<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d96abf7 elementor-widget elementor-widget-image\" data-id=\"d96abf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"296\" height=\"64\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Sottolineatura-gialla.svg\" class=\"attachment-full size-full wp-image-21808\" alt=\"scarabocchio giallo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82ad1ba e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"82ad1ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f62b47 elementor-widget elementor-widget-text-editor\" data-id=\"2f62b47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Three hot topics at Adiacent, but more importantly, three hot topics for your branding project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da5628e e-flex e-con-boxed e-con e-parent\" data-id=\"da5628e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e6daad elementor-section-quadrati e-flex e-con-boxed e-con e-child\" data-id=\"3e6daad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8bb0329 e-con-full e-flex e-con e-child\" data-id=\"8bb0329\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fd8c002 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"fd8c002\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea422f elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"6ea422f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":0.5,"sizes":[]},"motion_fx_devices":["desktop","laptop","tablet"],"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"429\" height=\"292\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Palline-branding-2.svg\" class=\"attachment-full size-full wp-image-21838\" alt=\"cerchi colorati\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ce6853 elementor-widget elementor-widget-heading\" data-id=\"6ce6853\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">naming<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d933bc elementor-widget elementor-widget-text-editor\" data-id=\"0d933bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What is the origin of names? It is similar, we can say, to the way babies are born. To avoid misunderstandings, we’re not thinking about storks, but about the spirit that drives two parents to choose a name for a new life. What kind of journey do they envision for their baby? What personality and character their baby will have to take this journey? How will the name of their baby affect his\/her existence?<\/p><p>In our case, we\u2019re luckier, for sure. Because we will define the character and the personality of our creation, cell by cell, during the design and planning phases. However, the essence doesn\u2019t change. Choosing a name is always a delicate moment. Because the name, whenever it resonates, communicates (or recalls) the essence. Because the name is both a door and a seal, a beginning and an end, a possibility and a definition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ac89b2 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"0ac89b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":0.5,"sizes":[]},"motion_fx_devices":["desktop","laptop","tablet"],"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"429\" height=\"292\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Palline-branding-2.svg\" class=\"attachment-full size-full wp-image-21838\" alt=\"cerchi colorati\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c62f6d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1c62f6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-343a375 elementor-widget elementor-widget-image\" data-id=\"343a375\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":0.5,"sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","laptop","tablet","mobile"]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"429\" height=\"292\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Palline-branding.svg\" class=\"attachment-full size-full wp-image-21819\" alt=\"cerchi colorati\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceeb63b elementor-widget elementor-widget-heading\" data-id=\"ceeb63b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fb53b3 elementor-widget elementor-widget-text-editor\" data-id=\"4fb53b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As with the name, the design of the brand also meets unquestionable criteria.<br \/><strong><span style=\"text-decoration: underline;\">Originality<\/span>.<\/strong> It may seem obvious, but one brand corresponds to one identity. It must be consistent with the values it expresses and stand out in its context of use.<br \/><strong><span style=\"text-decoration: underline;\">Usability<\/span>.<\/strong> The success of a brand depends on its ability to combine design and functionality. Therefore, the brand must be thoroughly tested to validate its effectiveness in the minds and the hands of the public.<br \/><span style=\"text-decoration: underline;\"><strong>Scalability<\/strong><\/span>. Let\u2019s move to a less obvious aspect: brands are an expression of design that lives, evolves and grows over time.<\/p><p>Thus, the brand is created to respond to even remote possibilities that could become very close according to strategic developments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-283d63d e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"283d63d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb72d01 elementor-widget elementor-widget-heading\" data-id=\"bb72d01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">experience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f044a7 elementor-widget elementor-widget-text-editor\" data-id=\"0f044a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When the brand meets its audience, the concept of experience is born. This concept includes every possible point of contact, interaction, and dialogue: content, advertising, digital campaigns, websites, apps, e-commerce, chatbots, packaging, videos, retail displays, exhibition stands, catalogues, brochures, in short, everything you can imagine and create in the name of omnichannelity. The goal of brand experience is to build a strong, positive, and transparent relationship through memorable and meaningful communication moments that allow your customer to become a true supporter and ambassador of the brand promise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdd2d7a e-flex e-con-boxed e-con e-parent\" data-id=\"fdd2d7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbfc83e elementor-align-center cta-adiacent elementor-widget elementor-widget-button\" data-id=\"bbfc83e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#Lets-talk\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17.483\" height=\"14.541\" viewBox=\"0 0 17.483 14.541\"><g id=\"link\" transform=\"translate(0 0.531)\"><line id=\"Linea_32\" data-name=\"Linea 32\" x2=\"16\" transform=\"translate(0 6.847)\" fill=\"none\" stroke=\"#000\" stroke-width=\"1.5\"><\/line><path id=\"Tracciato_50941\" data-name=\"Tracciato 50941\" d=\"M10.468.653l6.74,6.74-6.74,6.74\" transform=\"translate(-0.785 -0.653)\" fill=\"none\" stroke=\"#000\" stroke-width=\"1.5\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">tell us yout project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5b3008 e-flex e-con-boxed e-con e-parent\" data-id=\"e5b3008\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-70a9592 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"70a9592\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e1af3c elementor-widget elementor-widget-heading\" data-id=\"8e1af3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Meet<br> the experts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f74a1e1 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f74a1e1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed9c2c elementor-widget elementor-widget-text-editor\" data-id=\"1ed9c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contact our experts who lead the branding team at Adiacent, ready to assist you with your business projects<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12e0cdb e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"12e0cdb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic","animation":"fadeIn"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0becaf elementor-widget elementor-widget-pp-team-member-carousel\" data-id=\"d0becaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pp-team-member-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper-container-wrap\">\n\t\t\t<div class=\"pp-tm-wrapper pp-tm-carousel pp-swiper-slider swiper\" id=\"swiper-container-d0becaf\" data-slider-settings=\"{"direction":"horizontal","effect":"slide","speed":600,"slides_per_view":4,"space_between":20,"auto_height":true,"loop":"yes","grab_cursor":true,"autoplay":"yes","autoplay_speed":2000,"pause_on_interaction":"","slides_per_view_mobile":2,"space_between_mobile":10,"slides_per_view_tablet":3,"space_between_tablet":20,"slides_per_view_laptop":4,"space_between_laptop":10}\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"pp-tm\">\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-image\"> \n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Nicola-Fragnelli.jpg\" alt=\"Nicola Fragnelli (capelli scuri ricci e camicia a scacchi)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-content pp-tm-content-normal\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-tm-name\">\n\t\t\tNicola Fragnelli\t\t<\/h3>\n\n\t\t\t\t\t<div class=\"pp-tm-position\">\n\t\t\t\tBrand Strategist\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-tm-social-links-wrap\">\n\t\t\t<ul class=\"pp-tm-social-links\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/nicola-fragnelli-88667998\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon-wrap\">\n\t\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon pp-icon\"><i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i><\/span>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"pp-tm\">\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-image\"> \n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Ilaria-di-Carlo.jpg\" alt=\"Ilaria Di Carlo (capelli corti e grigi)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-content pp-tm-content-normal\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-tm-name\">\n\t\t\tIlaria di Carlo\t\t<\/h3>\n\n\t\t\t\t\t<div class=\"pp-tm-position\">\n\t\t\t\tExecutive Creative Director\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-tm-social-links-wrap\">\n\t\t\t<ul class=\"pp-tm-social-links\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/ilaria-di-carlo-2565611b\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon-wrap pp-tm-social-icon-wrap\">\n\t\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon pp-icon\"><i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i><\/span>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"pp-tm\">\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-image\"> \n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Jury-Borgianni.jpg\" alt=\"Juri Borgianni (uomo capelli scuri e occhiali)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-content pp-tm-content-normal\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-tm-name\">\n\t\t\tJury Borgianni\t\t<\/h3>\n\n\t\t\t\t\t<div class=\"pp-tm-position\">\n\t\t\t\tDigital Strategist\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-tm-social-links-wrap\">\n\t\t\t<ul class=\"pp-tm-social-links\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/juryborgianni\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap\">\n\t\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon pp-icon\"><i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i><\/span>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"pp-tm\">\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-image\"> \n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Laura-Paradisi.jpg\" alt=\"Laura Paradisi (ragazza capelli scuri)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-content pp-tm-content-normal\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-tm-name\">\n\t\t\tLaura Paradisi\t\t<\/h3>\n\n\t\t\t\t\t<div class=\"pp-tm-position\">\n\t\t\t\tArt Director\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-tm-social-links-wrap\">\n\t\t\t<ul class=\"pp-tm-social-links\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/laura-paradisi-46361410b\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap\">\n\t\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon pp-icon\"><i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i><\/span>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"pp-tm\">\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-image\"> \n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Claudia-Spadoni-web.jpg\" alt=\"Claudia Spadoni (capelli lunghi scuri, camicia bianca)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-content pp-tm-content-normal\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-tm-name\">\n\t\t\tClaudia Spadoni\t\t<\/h3>\n\n\t\t\t\t\t<div class=\"pp-tm-position\">\n\t\t\t\tCopywriter\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-tm-social-links-wrap\">\n\t\t\t<ul class=\"pp-tm-social-links\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/claudia-spadoni-social-media-manager-copywriter\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap\">\n\t\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon pp-icon\"><i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i><\/span>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"pp-tm\">\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-image\"> \n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Giulia-Gabbarrini.jpg\" alt=\"Giulia Gabarrini (capelli castani lisci e occhiali)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-content pp-tm-content-normal\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-tm-name\">\n\t\t\tGiulia Gabbarrini\t\t<\/h3>\n\n\t\t\t\t\t<div class=\"pp-tm-position\">\n\t\t\t\tProject Manager\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-tm-social-links-wrap\">\n\t\t\t<ul class=\"pp-tm-social-links\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/giuliagabbarrini\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap\">\n\t\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon pp-icon\"><i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i><\/span>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"pp-tm\">\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-image\"> \n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Gabriele-nero.jpg\" alt=\"Gabriele Simonetti (calvo con barba e camicia)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-content pp-tm-content-normal\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-tm-name\">\n\t\t\tGabriele Simonetti\t\t<\/h3>\n\n\t\t\t\t\t<div class=\"pp-tm-position\">\n\t\t\t\tGraphic Designer\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-tm-social-links-wrap\">\n\t\t\t<ul class=\"pp-tm-social-links\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/gabriele-simonetti-6a483637\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap\">\n\t\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon pp-icon\"><i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i><\/span>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"pp-tm\">\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-image\"> \n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Silvia-Storti-nero.jpg\" alt=\"Silvia Storti (capelli a caschetto con occhiali)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-content pp-tm-content-normal\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-tm-name\">\n\t\t\tSilvia Storti\t\t<\/h3>\n\n\t\t\t\t\t<div class=\"pp-tm-position\">\n\t\t\t\tProject Manager\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-tm-social-links-wrap\">\n\t\t\t<ul class=\"pp-tm-social-links\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/silvia-storti-23235043\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap\">\n\t\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon pp-icon\"><i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i><\/span>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"pp-tm\">\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-image\"> \n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Johara-nero.jpg\" alt=\"Johara (capelli lunghi castani)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-content pp-tm-content-normal\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-tm-name\">\n\t\t\tJohara Camilletti\t\t<\/h3>\n\n\t\t\t\t\t<div class=\"pp-tm-position\">\n\t\t\t\tCopywriter\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-tm-social-links-wrap\">\n\t\t\t<ul class=\"pp-tm-social-links\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/johara-camilletti\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap\">\n\t\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon pp-icon\"><i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i><\/span>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"pp-tm\">\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-image\"> \n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Irene-Nero.jpg\" alt=\"Irene Rovai (capelli mossi, occhiali, giacca gialla)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pp-tm-content pp-tm-content-normal\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"pp-tm-name\">\n\t\t\tIrene Rovai\t\t<\/h3>\n\n\t\t\t\t\t<div class=\"pp-tm-position\">\n\t\t\t\tDigital Strategist\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"pp-tm-social-links-wrap\">\n\t\t\t<ul class=\"pp-tm-social-links\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/irenerovai\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap pp-tm-social-icon-wrap\">\n\t\t\t\t\t\t\t\t\t<span class=\"pp-tm-social-icon pp-icon\"><i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i><\/span>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1fa5f5 e-con-full e-flex e-con e-parent\" data-id=\"a1fa5f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t<div class=\"elementor-element elementor-element-3bf64cd e-flex e-con-boxed e-con e-child\" data-id=\"3bf64cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc40d84 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"bc40d84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8508720 elementor-widget elementor-widget-heading\" data-id=\"8508720\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Under the spotlight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34d4e81 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"34d4e81\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32c05b0 elementor-widget elementor-widget-text-editor\" data-id=\"32c05b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Take your time to discover a preview of our successful stories, since facts count more than just words.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f88911a carosello-custom elementor-widget elementor-widget-image-carousel\" data-id=\"f88911a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"slides_to_show":"4","navigation":"none","slides_to_show_mobile":"1","slides_to_show_laptop":"3","autoplay":"yes","pause_on_interaction":"yes","autoplay_speed":5000,"infinite":"yes","speed":500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/ITS-prodigi.svg\" alt=\"Logo its Prodigi professione digitale\" \/><figcaption class=\"elementor-image-carousel-caption\">Ideazione del nome, del logo e dell\u2019identit\u00e0 di marca per l\u2019istituto dedicato alla formazione dei professionisti del mercato digitale. La casa dove il talento \u00e8 assoluto protagonista. <\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Boleco.case_.svg\" alt=\"Logo Boleco -\" \/><figcaption class=\"elementor-image-carousel-caption\">Dal business plan allo storytelling, ovviamente passando per la creazione del nome, del logo e dell\u2019identit\u00e0 di marca. Una storia di design italiano che vince la sfida dell\u2019omnicanalit\u00e0.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/COAL-case.svg\" alt=\"Coal\" \/><figcaption class=\"elementor-image-carousel-caption\">ADV e allestimento dei punti vendita con le campagne creative per raccontare i valori del brand e dei suoi prodotti a marchio. La genuinit\u00e0 incontra l\u2019orgoglio sconfinato per il territorio.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Elettromedia-case.svg\" alt=\"logo Elettromedia - Evolution of Technology and Art of Sound\" \/><figcaption class=\"elementor-image-carousel-caption\">Workshop finalizzato al riposizionamento e alla progettazione dei playbook per i marchi del gruppo: Audison, Hertz e Lavoce Italiana. La purezza e la forza del suono in alta definizione.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/T5-case.svg\" alt=\"Logo T5 - t5\" \/><figcaption class=\"elementor-image-carousel-caption\">Rebranding e progettazione dell\u2019architettura di marca per una realt\u00e0 in continua crescita, con l\u2019ambizione di scrivere la storia green in Italia. Visione e cultura al servizio del territorio.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Timenet-case.svg\" alt=\"Logo Timenet - connessi sicuri e soddisfatti\" \/><figcaption class=\"elementor-image-carousel-caption\">Rebranding, ideazione del payoff e progettazione del corporate storytelling. Dalla Toscana all\u2019Italia, l\u2019azienda di telecomunicazioni con il pi\u00f9 alto tasso di clienti soddisfatti.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Messersi-case.svg\" alt=\"Logo Messers\u00ec - Machines born to work\" \/><figcaption class=\"elementor-image-carousel-caption\">Rebranding, progettazione del corporate storytelling, realizzazione di tutto il materiale di comunicazione aziendale. Dalla carta al digitale e viceversa, senza interruzioni.<\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0e2a3 e-transform e-transform elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1b0e2a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"_transform_rotateZ_effect_hover":{"unit":"px","size":16,"sizes":[]},"_transform_rotateZ_effect":{"unit":"px","size":"","sizes":[]},"_transform_rotateZ_effect_laptop":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_hover_laptop":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_hover_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_hover_mobile":{"unit":"deg","size":"","sizes":[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"231\" height=\"250\" src=\"https:\/\/www.adiacent.com\/wp-content\/uploads\/2024\/07\/Mela-1.svg\" class=\"attachment-full size-full wp-image-21914\" alt=\"to\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2161885 e-flex e-con-boxed e-con e-parent\" data-id=\"2161885\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d3c25 elementor-widget elementor-widget-menu-anchor\" data-id=\"d9d3c25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Lets-talk\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2e2ed1 unified_form_container e-flex e-con-boxed e-con e-parent\" data-id=\"b2e2ed1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cb8220b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"cb8220b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"animation":"fadeIn"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb85218 elementor-widget elementor-widget-heading\" data-id=\"bb85218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The world is waiting for you <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c599a56 elementor-widget elementor-widget-text-editor\" data-id=\"c599a56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every second that passes is a second lost for the growth of your business. It\u2019s not the time to hesitate. The world is here: break the hesitation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95f437d elementor-widget elementor-widget-html\" data-id=\"95f437d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n\/*\n.page-id-12937 span.wpcf7-form-control.wpcf7-acceptance {\n margin-left: -30px;\n font-size: 18px;\n}\n.page-id-12937 span.wpcf7-list-item-label {\n font-size: 18px;\n margin-left: 10px;\n}\n.page-id-12937 input.wpcf7-form-control.has-spinner.wpcf7-submit.text-button:disabled {\n opacity: .4;\n}\n\n.privacy-form.dati-personali {\n color: #fff;\n margin-top: 0px \n}\n\n.privacy-form.dati-terzi {\n color: #fff;\n margin-top: -30px \n}*\/\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a87387f _form-landing eael-contact-form-7-button-align-left 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Societ\u00e0 Benefit in order to receive commercial, informative and promotional communications relating to the services and products of the aforementioned companies. * <\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-dati-adiacent\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required wpcf7-exclusive-checkbox customCheckbox\"><span class=\"wpcf7-list-item first\"><label><input type=\"checkbox\" name=\"checkbox-dati-adiacent\" value=\"Agree\" \/><span class=\"wpcf7-list-item-label\">Agree<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"checkbox\" name=\"checkbox-dati-adiacent\" value=\"Do Not Agree\" \/><span class=\"wpcf7-list-item-label\">Do Not Agree<\/span><\/label><\/span><\/span><\/span>\n\t<\/p>\n<\/div>\n<div class=\"privacy-form\">\n\t<p><label class=\"checkbox-main-label\" data-field=\"personal data disclosure to third-party companies for marketing reasons\"> I consent to the disclosure of my personal data to third-party companies (belonging to the product categories ATECO J62, J63 and M70 concerning IT products and services and business consulting). * <\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-dati-terze-parti\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required wpcf7-exclusive-checkbox customCheckbox\"><span class=\"wpcf7-list-item first\"><label><input type=\"checkbox\" name=\"checkbox-dati-terze-parti\" value=\"Agree\" \/><span class=\"wpcf7-list-item-label\">Agree<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"checkbox\" name=\"checkbox-dati-terze-parti\" value=\"Do Not Agree\" \/><span class=\"wpcf7-list-item-label\">Do Not Agree<\/span><\/label><\/span><\/span><\/span>\n\t<\/p>\n<\/div>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner text-button\" type=\"submit\" value=\"send\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Verme Animato It all started with the brand We do branding, starting (or restarting) from the fundamentals Technically, \u201cbranding\u201d means to focus on the positioning of your company, product or service, emphasizing uniqueness, strengths and distinctive benefits. Always with the aim of building a concrete and intelligible map, able to guide the brand\u2019s online and […]<\/p>\n","protected":false},"author":32,"featured_media":22549,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-24873","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n<title>Branding - Adiacent | digital comes true<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adiacent.com\/en\/branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding - Adiacent | digital comes true\" \/>\n<meta property=\"og:description\" content=\"Verme Animato It all started with the brand We do branding, starting (or restarting) from the fundamentals Technically, \u201cbranding\u201d means to focus on the positioning of your company, product or service, emphasizing uniqueness, strengths and distinctive benefits. 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